Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Power

In episode 237 of the weekly Hump Day Hangouts by Semantic Mastery (https://www.youtube.com/watch?v=xswyWYO8Gug), one viewer asked if Google favors an authority site with specific niche and location over a lead gen site with powerful backlinks in it. The exact question was: Hi Guys, . . . . . As usual, your Hump Day help is GREATLY appreciated (smile) . . . . . . . .I'm not sure how Google's search algorithm works in one particular instance when it comes to local search (smile) . . . . . . . . if you take a standard lead gen site that is branded with a specific business NAP, (actual or made up) as well as having links to citations in the major directories and a GMB Listing, and compare it to an ""authority"" site that is targeted to a specific business niche and location but without any of the items just mentioned for the lead gen site, are they both equally easy to rank or would Google's search algorithm favor one type of site over the other, and if so, in what way? And would it make a positive difference if your listed 1 or 2 random local business NAPs from that niche on the ""authority"" site to give Google a local business name, address, and phone number? . . . . . . . Thanks again #leadgenerationwebsites #googlerankings #gmboptmization More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: http://bit.ly/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: http://bit.ly/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): http://bit.ly/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: http://bit.ly/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: http://bit.ly/1KpjAzH