In Semantic Mastery's weekly Hump Day Hangouts episode 334, one viewer asked if a page will with low value content be in high position if it has the SEO shield.
The exact question was:
4) Same question for the content – will the page be in high position no matter what if it has the shield even thought it is lower value content?
In Hump Day Hangouts episode 334, one participant asked if the CTR is effective on the SEO shield.
The exact question was:
does CTR is effective on the shield? or you will stay high position no matter what the user does or acts?
In episode 334 of our weekly Hump Day Hangouts, one viewer asked if the team optimizes titles for clicks.
The exact question was:
3) Do you optimize title for clicks?
Click on the video above to watch Episode 341 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Be I've got a number live Welcome everybody to Hump Day Hangouts. This is Episode 341. Today is the 26th of May 2021. We got the full group here, we got few announcements for you. And we're gonna get through those right after we stop, take a breather, say hello to everybody before getting in, and then answering your question. So first of all, let me start here on my left, turn on, how are you doing today? Oh, wow, I wasn't expecting that. It's good, man. Everything is good. I'm excited to be here. As usual. It's getting really cold down here. Well, let's call let's see, it's not as cold, but it's getting cold. And you know, what, everything is looking good.
That's good. I sent her a picture of what I did last week, when I went for a run and ended up in the snow, I think I scared him away from ever coming back up to visit North America again. Yeah, at least during specific times of the year, it's just, you don't know, during spring, like 1515, the best 15 days of spring. And that's it. There we go. Let's speak of the spring Marco, how are you doing today?
Land of eternal spring, Costa Rica, man. I'm good. I can't complain. I am so overworked, working on all the different things, the plugin software, trying to push out all these different projects all at the same time. And then I'm starting a crypto trading club does that is that investment, so we're not going to hold the coin, we're not going to fall in love with it, we're not going to know what there is just buy it low, traded high, make money. That's the motto of the group. Before anyone reaches out to me, you have to meet certain conditions. One of those is I reach out to you to offer membership in the club, you don't come to me and say I want to be a member doesn't work that way. Of course, you have to be one of our paying members, it can't just be anybody coming in either. I already have nine people, by the way, that is in this. So we're just gonna start you know, we're just gonna have fun and play and see how many times we can double the whatever money we start with, no probably be 250 bucks a person. So nobody feels bad about losing 250 bucks. So it can be one of those things where you lose money. I haven't seen it yet. There you guys play this shit, right? Like on a daily basis, you can make money, even when it's going down because it will go up as it goes down. It's really interesting. All you have to do is look at the charts, look at the graphs, look at the math and apply it put in the stops, right the sell orders and the buy orders all at the right time. And so if you only make 1% daily, which you can't make anywhere else, by the way, but one thing I can think of it 1% daily. So over eight days, that's 8%, you do that nine times. So over a period of about 10 weeks, and you just double the money. And that's all you have to think of people are thinking well, I got to make 50%, I got to make 100% return for it to be worth if you make 1%, which you can make. I mean, 2030 is totally doable. You're just 1% and you're there. You have to be fearless. You can't be in that worrying about losing money, you have to be in there looking to make money. And that's the mindset, I'm going to make money, you have to look out anyway. It's just interesting. In between everything else that I'm doing, client, you guys saw the training video from not the training video but MFIs process on how she writes content. We're bringing in another person to write to help her right because we're so busy writing, so I'm getting some help for her. It's just all these different things. And I'm putting out the software and I'm clients and I got all these other things that I'm into. And now on top of all that I'm in a club. And it should be fun. I'll keep you guys posted. I'll keep you guys posted on how it goes. And by the way, all members of the Semantic Mastery team of the Semantic Mastery owners are of course invited to join. So let this be the official welcoming of you in the club. If I don't know why you'd want to be a member of a club that accepts Marco.
yeah. Yeah. But I don't want to be a member of any club that would have me as I wouldn't have me.
But yeah, hey, I'm in there. That's the riffraff we won't let anybody else in any other riffraff.
But yeah, I like the 1%. I posted something on the page there for everyone. Take a look. It's from atomic habits, the book by James clear. And so that applies so many places. That's why you'll see sometimes businesses have that as our I know, at least click. I interviewed the founder said and he talked about that's part of their mission statement because you know, 1% everybody can do that. And we're not talking about investment anymore. Most people cannot do that. But personally and with their business, you make those tiny gains and that stat, so you do that for a year you multiply it, it's, it's not 37 times, right? That's or is 37 times, but that's 30 700%. Like that. Yeah.
In the book, he called it the aggregate of incremental gains. Your little photos are a lot more simply worded. But yeah, but yeah, the aggregate of incremental gains, but that's an outstanding book. If anybody's not read or listened to the pramukh habits, I highly encourage you to pick it up.
So without reading the book without reading a book, I can do the math and see that 1% daily, when you're accruing it daily, cost a whole lot of money over 365 I like anybody who can't do that math, please go back to school, please go back to first grade and start over. Because you need it. Those of you who can do the math, that 365 accruing days, man, that's a whole lot of money. I don't know whether we'll meet the goal. But you heard it today cuz I like making my goals public. Right? And I like speaking Yes. Now I have to live it. Yeah. I told you about and I told everybody publicly, anybody who sees this can hold me accountable. What the fuck are you doing? Did you do that? So here I am. It's public. I spoke it. I'm putting the club together, we're gonna put we're gonna see how we can all access, like the trading platform, from the different places in the world that I had to do, of course, can do the math. And he's in. So here we go. Here we go. I'm excited.
Jordan. Yeah. Jordan just said it's not 365% by the way. All right. Well, let's keep going on we got to get through saying hello to everybody. We got a couple of quick, other announcements. So Chris, how are you doing today? Doing well here. Cool. I like it straight into the point moving on, Bradley, how are you doing? Man, just excited. It's an exciting night. That's enough time to move on. Now.
It's an exciting time, because of the AI tools that are coming out, I've just really changed the game, guys. I mean, now it's just, in my opinion, this is an exciting time to be an SEO because the tools are making everything so much easier if you know how to use the tools and how to put all the components together, which is what, you know, Marco and Rob, teach and heavy hitter club, and then how to actually monetize those processes and systems what we teach in the mastermind. And I don't think I've been this excited about digital marketing since I first entered that space, you know, a little over a decade ago now. And I'm just a bucket excited about it all the time. Now, it's fun. I was just recording to process training for my blogger because I just offered her she's been working piece work for me for eight years. And I just offered her a salary position. It's a significant promotion for her. And it's because I've got just like Marco said, I've got so much need for content right now. And so I was just recording process training videos teach her how to use some of the tools that conversion, ai outranking.io, surfer SEO, some of those tools like that and just incredible man, you can bang out five 600 word articles and you know, posts in a matter of minutes that I mean, it's just insane. It's just a lot of fun. And all of them, you know, stuff that I've been doing over the last couple of months, which is testing a lot of these tools, and developing processes around them have started to bear fruit like a weed. I mean, I've got so many fucking leads coming in right now. Like, I can't even keep up with the need nor can the contractors that I have that are buying leads for me. So there's like a real demand for this kind of stuff. So it's just a great time to be in SEO, I think. Very, very exciting time. And this is a good place to be with us guys because we've got kind of a really broad spectrum of, you know, skills right here with our group. So it's fun, and I'm excited to be here.
Alright, you're going to hear us talk about the SEO shield itself a lot and you can find out more about that as well as a hell of a lot more at the that's the word duck SEO shield.com free training go grab it done deal. Now if you're looking to easily automate content you want more authority you want relevance you want for us Syndication Academy if you have not heard of it that's the place you should be at You can find out more about that at syndication.academy and if you're ready to grow your business whether you're consulting you have an agency maybe you're one of the brick and mortar owners who's doing stuff online, then you want to join the best community for that and the place for you would be the mastermind is Semantic Mastery mastermind you find out more about that at mastermind.semanticmastery.com and just a minute ago I mentioned mg y B and Heavy Hitters Club. You can find out more about MGYB that's where you get all your done for you services like SEO shield I mentioned syndication networks done for you link building press releases a ton of other stuff at mgyb.co and Heavy Hitters Club Marco I need to Better URL. I don't have it written down. Where's the one place? They should go? I just dropped it into the chat. It's heavyhitter.club. That's right, thanks. I always screw that up because I don't write it down. And I'm fixing that right now.
All right, there we go. So head over there. Go check it out. And keep coming back to Hump Day Hangouts. This is a place I do this when I posted in the Facebook group. But seriously, come to Hump Day Hangouts. Subscribe to the YouTube channel. Yes, we want you to subscribe. But also that way, if you ever ask questions, we get it. You can't attend live all the time, then you'll get notified. And you can at least go back and check it out, see if maybe what other people are asking or if you asked a question, and you can get it answered. So it doesn't just drop through the cracks. So do those two things. And reach out if you have any questions about what you don't know or what you should be doing. You can always ask at Hump Day Hangouts. And we can point you in the right direction, whether it's a course whether it's something you need to do, maybe it's just something you need to read about. That's why we're here. So with that said, Guys, anything else we need to cover before we get into it? Let's do it. Let's do it. Got a whole bunch of questions. Can you guys see my screen? Right? Yep. Okay.
Let's see. The first one I see is a meal. He says, what would you do if you needed if you need GMB names and category optimization for 20,000 banks and ATM locations in multiple languages are there but I don't think I understand that question or what it is that you're trying to do?
So do you want to scrape the names and categories of 20,000 of the names of 20,000 banks and ATM locations?
Sounds more like the opposite to me not knowing and I don't work with GMBs. But I'm thinking like the conversion AI stuff like coming up with unique descriptions for each or something. Does that make sense to you guys?
I don't know. Because you can't add unique or you can't add custom categories to GMB. I'm unable to do that for years, you have to select an already existing category. So I don't know what, you know what he means by if you need GMB's names and categories? To me, I would think it would. Again, the way I'm interpreting this is I think more like what Marco was interpreting is is there some way to scrape that stuff? I don't know if you can clarify the question. I'm happy to try to give it a shot. But I just don't really understand what it is that you're trying to do here what the intent of the question is, does anybody else have an idea?
No, but I mean, we had software when we could go when we weren't going to nine and 10. Remember when Google Local Guides, and we had a script that would go and find the ATMs and the bags and drop reviews and all kinds of things, things, images in all the different points of so I probably somewhere in all my stuff. I probably have any Python script that does that. But he would have to be adjusted for ga for specific GMB names, or banks, or whatever it is. To find them to go scrape fine. And then like, I'm not sure what it is that you want to be done and the languages like I don't know. But of course, it's not free, because it took us a lot of time to code that up. Yeah.
Yeah, as far as data scraping, there was a question that came up recently in the mastermind about that there were two tools that I've been using recently a lot. D seven lead finder, which I don't know if that's, again, pertaining to your questions specifically. But I know that questions come up recently, multiple times. The seven lead finder I've been I had been using, which is good. If you're doing a lot of like bulk scraping and stuff that it's 100 bucks a month actually went up. I think it's like $120 a month now. But you know, if you get the professional plan, which is great for bulk scraping, like most, you know, up to 100 cities at a time for a particular keyword. And that works great for what I'm doing for my directory. But then more recently, I've been also using Tech's out I think it's called TX au, which is a different kind of scraping tool, but it does a ton of like it's almost like a Zapier. It's got what they call spices, which are individual tasks. And then you can create recipes by combining different spices. And it does all kinds of scraping, like custom scraping stuff that you want that you can develop or you know, create your own recipes or use some of their already created recipes, which I mean some of the really cool things is it'll scrape profiles from Facebook groups, which is pretty cool. There's I mean, it's just got a ton of different functionality and they're always adding to it. So that's it's a there's an App Sumo deal right now. It's gone up a little bit but there's it's still on appsumo and in my opinion, is still worth it. You have to buy three codes minimum for you to get an hour of processing time per day. Which is what I'm using. And that that's more than enough for what I've been needing. But it's a pretty powerful tool, and I see a lot of stuff on their development like a roadmap, that's going to make it continue to get stronger and stronger. So that's a really good tool as well. I've checked that out if you guys are doing any data scraping.
Alright, so the next question is, looks like Brad or Brady, one of the two. Hey, guys, is it a good idea to buy aged YouTube accounts and re-upload all of our videos from our branded syndication ring? For extra backlinking? Or will this cost duplicated content penalties? No, it won't. There's no such thing as duplicate content, especially on YouTube. The only time that you can get duplicate content on YouTube is if you're trying to upload the exact same video to the same channel. If you take one video that's on one channel, and you upload that same video to 1000 other YouTube channels, YouTube will take it. It's only if you try to upload the exact same YouTube file or video file to the same YouTube channel and YouTube, it will start to upload, and then it will stop it and it will say it's duplicate content, and it won't allow it to upload. But if you change the encoding, or you change the metadata, or you change the title, or you change the file name or anything else, typically it will take. So it's just I don't know, the filename will do it anymore used to be able to do that. But that might it might still catch it if it's the same encoding and everything. But if you change something, they call it video spinning, right, which is just modifying the encoding, metadata, things like that to allow the same video to be uploaded to the same channel, which I don't know why you'd want to do that for spam purposes maybe. But you know, it's in my opinion, there's no need to have the same video on the same channel more than once. But you can take the same video and upload it to many, many channels and it won't cause duplicate content issues. There's really no such thing as that on YouTube except for on the same channel. So is it a good idea to do that? I mean, I don't know. I don't do a lot of YouTube-like SEO stuff anymore. I know it's still you know, I still create YouTube channels for you know, all projects, there's always a branded channels, just part of the SEO shield anyways as part of the syndication network and ultimately part of the SEO shield, and I still always like I'm using David's Sprague's rap videos. It's great. It works great because it creates nice-looking videos. It's inexpensive. And so for all my clients or my lead gen assets, we use David Sprague's rep videos to create content for the YouTube channel and then embed NAP name, address, phone number keywords, links to all the tier one entity assets, and all of that in the YouTube description. And then you can even upload though you can download those files and even upload them to GMB. So it's an again, optimize the file use something like mass optimizer pro or something like that to optimize the video file to embed. You can't put latitude and longitude in the video file, but you can add in the comment section like NAEP, publisher URL, copyright URLs, things like that. So you can link out to tier-one entity assets in the metadata of the video file and upload it to GMB. It's another great little hack to get. And by the way videos in GMB's attract a lot of views. You notice that if you upload a video, they tend to get quite a bit of using photos are also crushing it in GMB right now, too.
So this misses the point. All right, so you buy a million age YouTube accounts, and you upload the video file a million times across all of these YouTube channels. And if nobody watches the video, you just wasted a million true YouTube accounts. No watch time activity. Guys. I've been saying that for years activity, relevance, trust, and authority, trust and authority going hand in hand. Because you can't have one without the other. If you don't have some kind of ART in whatever it is that you're doing. If you haven't thought it out, where you are going to get people somehow to watch whatever it is that you're doing that you just wasted a whole lot of time and got nothing back for it except a while I own a million YouTube channels. You're so fucking What have you made any money from it? The whole point in all of this is to get people in there. How are you going to get people in there? What's the point of that same video a million times, Hey, why don't you take that video and syndicated across your properties? Because you should be building a social network where you're being social in your social media properties and you're blogging and you're sharing your content, and you're building that audience up so that somebody is watching the video. Somebody who reacts to your video or acts on your video goes to the channel watches more videos. Hey, how about buying some ads at pennies? per watt? How about that getting people in there into that video or getting people into your tier one branded, wherever that video file is? Hey, how about getting in embed gig from MGYB when backlinking so that when you do that power push, you push a person through those ads in there and make everything just mushroom. How about thinking this through, which is the GMB way so that you get the most bang for the buck. So that instead of wasting all that time with a million Youtube channels, you're powering up your, your branded channel, your T one properties, everything that's attached to T one, your GMB your drive stack your G site, and you're actually getting people in there who might convert and actually make you money. That question that you asked her is in contemplating how you're going to get people to watch and take action on your channel. That's what Google is looking at activity, relevance, trust, and authority, been saying it for years, and will continue saying until the algorithms change what the algorithm is all about?
Yeah, I'm glad you brought that up. Because, you know, I posted began yesterday in the mastermind for the third week now in a row, posted an update about using Google ads for buying activity, you know, buying art, essentially right activity, relevance, trust, and authority. And using Google Ads with a $2 a day budget, and getting incredible map ranking results from that alone from just buying traffic from a relevant audience and a very specific geo-targeted area. And it just moves the needle. I mean, it moves the needle in a matter of a week. It's incredible. And it's very inexpensive, and it's incredibly effective. And so I'm going to be covering that a little bit more tomorrow in the mastermind webinar. Because I was going in a very specific way. But I just started setting up some additional testing using Google Ads traffic. So I totally agree. It's here's just a quick hack that, you know, in talking about what Marco was just talking about with also embeds in link building. If you were to take the Google Ads traffic and send it to a video, that you want to rank for SEO purposes, which by the way, you can use that also to help to rank whatever it's linking to GMB assets, money sites, whatever, in the video itself, right. So because it's essentially the YouTube video becomes a tier-one entity asset. So if you run traffic to it using Google ads, and you start to get some traction with it because of the activity, then you go, and wow, that traffic is, you know, running to it. You do an embed gig and backlink gig that looks natural, it's a very kind of natural occurrence, start to traffic first. That's the way I do it anyway, and then run embeds and backlinks as the traffic is building to it because it looks more natural In my opinion, than just running, embeds in backlinks. And then you know, sprinkling a little bit of traffic in if that makes sense. It seems more natural to have a traffic start. And then like embeds and backlinks start to catch up, because it mimics more of a viral nature, like more of viral activity. So anyway, that just tends to work really, really well. And I've not been doing a lot of stuff with YouTube. But I have been doing a lot of stuff with Maps and Google Ads traffic, and it just it works incredibly well. It's hard to beat to be honest. So I know the comments on that.
Robert says I acquired a high authority wiki type domain on the unexpired drop. Should I rebuild the wiki site as best I can then link out to a money site or 2.0, this domain, new content with similar historic navigation to pass through traffic to a money site? That's a good question. I don't know. I mean, I would think you would lose potentially some power. If you didn't build it back out. If it was a wiki-type site? I don't know. That's not something I could really answer. I don't have an answer to that. Marco, What do you say?
to pass traffic through that? I'm kind of lost on that. So the expired domain that has traffic? I mean, once you pick the back up the still traffic going to that domain? Or you're expecting traffic to come to that domain, once it's built out and then pass traffic through that? Or did you buy the wiki-type domain for the linking power? that it could provide the I'm not really understanding this, what's the point of building it out? Doing all that work when you could be working on your money site and your SEO shield and building that out? And you could just do one, this expired domain as long as it has good metrics and passes the link power that way? Yeah, three, I wanted to like the G site or something, right? Yeah, the G side, the GMB site, and anything that can handle it, and then you can hammer the expired domain. This way you can even hammer because it's going to a G site or to the GMB site and they can take it all day long. Yeah. And you're powering that up and that should be hooked up to the right Wait, the local GMB pro, and the heavy hitter club way it should be hooked upright so that by the time the power reaches your money site, it will be exponential rather than just linear.
Yeah, I agree. I mean, I can see potentially some benefit of rebuilding it with the old content. But I agree with Marco and that that seems like a whole shit ton of additional work. But you could be spending that time energy, money on, you know, working on building your tier one entity assets out of your G site, your SEO shield powering that up, I mean, just do a quick 301 redirect from the domain to a G site or GMB. Whatever it is, as part of your you know, part of your SEO shield. I agree. I think that's probably the quickest way to benefit from that. So Robert says join heavy hitter club recently very pleased so far. So ninja schema training, Rob is produced to Yeah, that's that course is amazing. Working through all the webinars at the moment. Thank you. Well, that's cool. So wasn't even a question. It was just an accolade.
So yeah, thank you. Asked me, I was gonna say asked me on Monday, but Monday is Memorial Day. So we're honoring the fallen even though I'm in Costa Rica, we still honor the fallen all over the world. That so let's honor Memorial Day, we're not gonna have a heavy hitter club webinar that day. But for the following two, Monday's in a row, we will have webinars so we'll make up the webinar that you guys losing. But just ask us not a week, not this Monday, but a week from Monday, on what to do with that expired domain and we can give you some really good shit that you can do with it that I refuse to talk about, like in public, but when you can ask me you remember the heavy hitter club and we'll figure out what to do with it, and how you can best benefit from it. Especially if you're going through the training you should already like once you get to how we do the link building and how we hook everything up on-site on the GMB on the G site press releases and how we hammer everything you'll know exactly what to do with this.
Very cool.
Alright, digital why he says hi, the schema course is amazing. Can you please guide me on how to put schema on the GMB business site and the G site? We've talked about. I don't think you can do it on the GMB site. You can't. Yeah. But on the G site, you just embed a property that has schema, money site page, which is what we teach anyways. ID page, press advantage organization page anywhere that you can put schema, you just didn't do an embed.
And I'm pretty sure that in the training in the heavy hitter club. I think even at the free level. Rob, because we did it during a webinar, we showed how you can insert schema into G site directly onto the G site. Now, the problem is Google sometimes gets rid of it. Yeah, for whatever reason. Yeah. But the ability is it to do it is there because it's not the way that this was intended to be used. But you can't use it that way. So you can inject the script into the G site. Again, the problem is Google sometimes will just kill it. Other times it'll come through and it'll read it just fine. If your iframe something with schema, Google will sometimes go through and see it and other times, it just won't. But that's Google, as long as it reads it that one time. That's all we care about. Because we know it hasn't stored it's in the database and the bot can access it at any time at once. And that's all we care about. I think with schema, as long as you've had it crawled and indexed, it will state it will still show it again, we showed that live and I can't remember we showed that live on a paid webinar or if it was shared in the free trade lots of free stuff in there, Wahid. So go Look, just go join for free, go through the free stuff, go through our YouTube channel, a bunch of free stuff in there, you can get a whole bunch of free training as far as it goes. All is information is all over the place. Just go find it.
Yeah. He says number two is I have a website basically a personal branding, where I have listed my services page, what should be the schema structure for this? Can you please define Should I create a separate brand for the organization? Or what should it be? I don't know. Because I don't really completely understand what the structure of that is not never, never a separate brand. Yeah. Never ever, ever. Because then you're creating ambiguity is making. If you create a separate brand, you're making Google think that it's two different things, two different entities, you never want to do that. For your services page, that services schema. It should be in the training and if it just goes to schema.org and find services schema and put it on that page. And then Rob does talk about how to reference the organization in that service schema and how to write reference the service in the org schema. I can't remember if I forgot, yeah, it should be because there's a parent-child relationship. Parent claiming the child claiming the parent, everything's fine. If you're not clear about what to do, there's a Facebook group where you can ask this question, and Rob can answer directly, but I'm pretty short. Yeah, this is, to me, the whole thing about this is you get it right. So your organization schema goes on your homepage, or on the about page, I prefer the homepage, to services goes on the services page or having many services pages, you're going to set up talking about the different services. And there's a whole bunch of schema that you can add regarding the services. If you're looking to reference, this is where the ad IDs come in, go back, go through the training. And you'll know exactly how to link these up, go through the templates. If you after having gone through all of the training. And after having gone through the templates, you still have questions. That's why Rob has a Facebook group. Yeah, go in there and ask him this very question. Because honestly, I cannot give you a better answer than Rob. I mean, he's right now he's the schema savant in the semantic mastery. sphere. I don't want to answer for him, I can only give you what I know, or my very limited knowledge of schema. And I can tell you right now, that question, whether it should be separate the separate brand is no, never, ever, unless it's a DBA. Doing business as which you then reference in a parent-child relationship. That's how it works. Sweet. What's up Jordan?
See, Mark, Aaron, says Marco is used to working on the ultimate SEO plugin? Yes, I'm asking because I cannot use the current version with the Divi theme. Thanks.
We know the remastered version that we're currently beta testing has resolved the Divi theme. And there was another conflict with another theme. There was another issue. Was it Elementor or whatever it was, yeah, Elementor? And it was conflicting with WooCommerce. For some reason, that's all been taken care of what you're going to get functions with every theme until they update one of the fucking themes, and then we'll have to go back in and fix it probably. Just so you know, how far out is it? Well, Bradley has a copy of it. He's beta testing. And I saw Jordan drop in. And he's beta testing and a few other people in my dire wolf mini mastermind. They're testing and I'm testing and together we should be able to come up with something in the next few weeks.
Yeah, I have not been testing it as much as I should be, as I've been focusing more on GMB stuff, but I'm transitioning more towards organic stuff now because I've got people doing GMB stuff for me now. So hopefully I'll get to test a little bit more. That said, moving on.
See, Adam says I always assumed the AU is a reference to go No, it's um, text, a textile. He mentions in his training videos what it stands for something like technology automation or something like that.
Yeah, that's funny, man. I realized I've got two licenses from 2020. And so I was like, No, I've got to get back in there and check it out. Again.
It's a great tool, man. It really is. It's pretty powerful. So they've got some pretty good training videos and stuff too.
So digital, Waleed says there are six types of image metadata. He lists them all. What are the important ones? Which metadata should be considered mandatory? I couldn't answer that I just optimize the fields from I'm still using mass optimizer at the time currently for geotagging images. And I just use whatever it modifies. That's what I do. But do you have a better answer, Marco?
No, no, because I don't really worry about images that much as long as I get them. Yeah, again, I'm not gonna go into what I teach in the heavy hitter club that does wonders for whatever it is that we're targeting. But yeah, you can go into the metadata. You can go into the x if you can get really carried away because you can add tags in there. You can add the author you can add the year you can add a whole bunch of information. You can add a wedding review the stars on it, the year that it was given that just a whole bunch of information. I'm gonna tell you right now, though, if this is for local, nothing, absolutely nothing works better than images taking at the location both Yep, at the centroid. So wherever the business originates, even if it's in your garage and how that relates to the surrounding area because that's how Google will create the radius. That is where it's going to show up to people that are close by. That's how that's what Google is going to look at. The further that you can extend that again, that's part of the training that we've done local GMB Pro, the further that you can extend the centroid, the better it is that it's going to be for your ranking, especially as you get closer to the metro centers. If you're not already at the centroid of the city, the centroid meaning the geographic center, not what everybody considers the center. But what Google considers the geographic center and what Google considers your business centroid or the exact geolocation of your business in relation to everything else, and in relationship to everyone else competing for that keyword set that you're after, or that niche.
Yeah, Marco, he's 100%. Right. I've got just a couple of clients that provide me with original photos from tree Tree Service jobs that they're doing, that they take with their phone, and there's no question that those images move the needle for the GMB significantly because they're uploaded directly to the GMB through the app on their phone. And it's very, very powerful, I still geotag a shit ton of images from for most of my clients, because they don't give me any original images. And that works. It does work. But it's not nearly as effective as original images taken from the phone and uploaded directly to GMB from that device. And that seems to just, it's incredible how powerful that is. And people overlook it. And I've tried to tell that to clients over and over and over again, and they just and I don't know why. So many fucking clients have difficulty, they will find it so challenging to just snap four or five pictures on every job that they do. Like, how is that difficult? You know, it's not at all or snaps, take a quick short video. Hey, this is Joe on top of the tree right now in Fairfax County, Virginia. You know, we do Tree Removal in Fairfax, give us a call anytime. Phone numbers like a 22nd video clip can like do significant movement for a GMB. And it's just it's crazy that so many people don't want to do that. So many clients just don't want to do that. But whatever. You got to kind of got to make it work however we can, right.
Yeah, I mean, if you have no other option, then you go and you go into the data. But if you do have an option, if you have a client that's willing, I think about it, you're at the location on your phone connected to GPS, right. So So yeah, Google knows exactly where you are. Google, in fact, will know the wind speed will give Google the the the elevation, where you are not just the geolocation. But there are so many things that you're feeding Google from that geolocation is, and here's the thing and what most people miss. Google is nothing but a fucking set of servers somewhere the part of Google where we've like because of course, it's also alphabet, Inc, the bigger conglomerate Corporation, whatever you want to call it, that that's an alphabet that has a whole lot of things. That is, but the part of Google where we play is a set of servers around the world. What do these servers store they store information? They have a graphical repetitive representation of the information. It's a relational database. That's all it is. When it's all said and done, all you have is a bunch of servers with a bunch of stores holding information about whatever niche about whatever entity in that niche. And all you're doing. Because this is a hungry monster. So hungry data monster, it's looking for new information every day. Because that's how a relational database works. It doesn't work on just old information, it incorporates new information, it needs it, to continue filling out this niche, all of the information that it needs to relate these two different things to the best entity that it's creating in that niche, and how your entity relates to the best entity in that niche. It's all information. It's all math, it's all algorithms and that's all it is. Whatever they use to access the information, whether they go through AI, whatever else it is that they're using. When it's all said and done, it's math. If you fill in the back the variable better than anybody else, you win. How I can't make it any simpler than that. You feed the back the right variable. better than anybody else, you win. If you don't, if you have to give the bot the same variables that everybody else is giving it, then you have to give the bot a reason why it should rank your garbage better than anybody else's garbage that it already has. It already has garbage from everybody else. Why is your garbage more special than anybody else's, make it not garbage? It can be Spam. Spam isn't necessarily garbage. And you can spam all day long. And it's going to love whatever it is that you're giving it. But if you don't give the bot a reason. So if everybody else is doing x f, and you're not, you're going to lose. If you do X, and everybody else is there's no reason for Google to take your shit above anybody else's. So you better be applying other methods other than just that to win. If you're giving google images on a daily basis, from everything related to this geographical area, then you have a better chance of winning than anybody else, because nobody's doing it. Bradley just said it. History service clients hardly ever do it. But the ones who do get great movement. And so so please, stop thinking of Google as this all-knowing, all-seeing all-powerful thing that just rules the world because it isn't. It's a fucking database, it's looking for information, give it information, new information, better information, different information than anybody else. I just told you how to when Atomy looked like you want to say something,
Yeah. But you know, one of the things that I've tried to convey to my clients, entry service contractors is that all they have to do is take photos on-site and then just upload them directly to the GMB from their phone just through digital. Yeah.
Yeah. And I would think that there's value in doing that. But yeah, and that's why I just said like, it's maybe an edge case. But if somebody else finds this helpful, maybe,
yeah, it helped. The problem I've had with having them send me the photos is depending on how they send them, oftentimes that metadata gets stripped out. Yeah. And so that's the problem. So it's just easier, and it's more efficient, to not put that additional step in to have them send them to me just upload them directly through, and then I can use those photos. When we're publishing GMB posts, for example, because they're part of the GMB like photo archives or whatever if that makes sense.
So I mean, I think about this in terms of like human psychology, then like, so incentivize the behavior, and don't expect them to do something new that they don't like doing. So like even though you're telling them, Hey, this is gonna benefit you. So I'm thinking like, send them a reminder email, if so long as they're an active client every week asking them if they've uploaded their emails, and then if they have, you can, you know, add a carrot instead of the stick? Maybe like, give them a discount, say like, hey, if every time every week you upload more than five pictures, you know, I'm going to knock off 10 bucks or I'm going to give you a free blog post at the end of the month. If you do this for weeks in a row, something like that idea.
Yeah. A couple of GMB posts, man. So every out of every 10 images, you get a free GMB post. That's a great idea. Yeah. That might be something had to work into our processes. Yeah, but we got to test it to see if it works and then Incorporated.
Alright, cool. So jack says Google Ad traffic's maps g listing HVAC site, should it be targeting specific keywords or keywords are irrelevant just to get some traffic on it? No, it's important. Look, the more relevant the traffic that you send, the better the results. So I'm not going to give you the specific details because that should be reserved for pay groups like the mastermind, which by the way, there's a mastermind webinar with me tomorrow. As I said, I've posted for the last three weeks and update each week regarding this specific strategy. I'm going to cover that more in-depth tomorrow. We have a quarterly plan. Jump into the mastermind four-quarter comm check it out for three months, you'll probably stay. But if you want the exact specifics on what I'm doing, as well as some of the additional testing that I'm going to be that I just started setting up yesterday, and I'll provide updates weekly on that as well. It's credible. I've got geo grid maps to show the results. And then this is from a GMB listing that was optimized, and it was just sending relevant traffic to it. But you just got to think about how if you know how to structure Google ads and the Display Network, which is what I'm using because you can get incredibly cheap or inexpensive clicks, you can target your geographic region, very, very tight geographic targeting, and then also set up traffic from a relevant audience. And there are a few different ways to do that. But, you know, again, I can't give away the farm here on that. But I would, you know, encourage you to come to check it out. Also, if you're not in the mastermind, and you're in a beta club, I don't really I haven't really other than I think once done a webinar with the guys with Robin Marco for the heavy hitter club. But I'm happy to jump in and do some additional, you know, guest presentations over there with Marco and Rob. So that's something that we could cover and heavy hitter club if there's enough demand and heavier club for that. I'm happy to do another webinar with you guys for that. So okay,
yeah, by the way, Google ads, it's in the training. Yeah, I don't know if the jack is in the training. But Brad, the charity webinars are included in the heavy hitter club. And we went through the whole entity. That's what the charity webinars were all about. We told you from step one through Step five, in five webinars how to take advantage of entities in today's web. I mean, we showed it Bradley went in there and gave us a form on how to do ads for branding and keyword Association. So it says really solidifying the entity all around through your brand and keyword Association. Fantastic training man. For free not being for not for free. But for the price of a donation to the charity. Should you choose not to be a member of the heavy hitter Club, which is perfectly fine.
Okay, let's see. The next question as well, I guess it's Yeah, Aaron's that's more of a comment. He says new SEO ultimate plugin up I love the plugin I really want to work with. Yeah, I agree. I agree. As a matter of fact, it was one of my sites that it didn't play with nicely. So I switched to using rank math on that one site, and it's still on that site, to be honest with you, but I missed it. Because I got so used to using the SEO ultimate plugin.
So Alright, next one. Um, jack says Do not laugh. Is there a step-by-step guide to start using the info in the club? For the heavy hitter club? Or do I need to be an expert? Thanks?
Nah, man, expert. As far as what you have a whole bunch of experts and ninjas and gurus on the web or those who claim to be who don't know shit. Either about SEO, I have never ranked anything, I've never really done anything other than sell. That's all they do. And that's all they're good at the greatest sales, the greatest marketing and marketing themselves. That's all there is there a step-by-step guide, I just finished a spreadsheet with a step-by-step method on what you should be doing. But the webinars are set up in a way where we go fresh those entities, then we went into the schema, then we went into linking, then we're currently doing iframes. And you're now that Bradley has volunteered to do ads. So I'm thinking I'll take him up on it. I'll show where it fits in with what we're doing with our case studies and everything else. But we can have him in for a couple of free webinars to really detail it to carry on through, show it over the shoulder how it's done. And yeah, that would be an awesome addition to the training. But no, man, you don't need to submit it to me. It's much better for you to be an action taker, meaning that you're going to go and watch the webinars from beginning to end and take action. Then if you are an expert, and you go in and do nothing, nothing from nothing, leaves nothing. It just does. So if you go in there with an open mind, because I'm counterintuitive to the garbage that's taught people that I'm not going to call everybody else's garbage. But I'm counterintuitive to what seems to be common in SEO. I go the opposite way. Because they tell you you can't manipulate Google, I go and manipulate Google. They said you couldn't go in the belly of the beast. I go in the belly of the beast. I live in the belly of the beast and I get results time after time after time. Don't work, Marco. I know. None of us know syndication networks are obsolete that their 2008 style liquid, we were told, I thought it was a compliment, by the way, but anyway, it's just to tell you, jack, that what like what's, what's an expert, you need to be a professional, and really study if you're going to be a neurosurgeon, because he can't fuck up people's spines, you can't miss mess with their brain, unless you really know what you're doing. But with this, all you need to be able to do is follow over-the-shoulder training, watch the watch video training, watch the webinar. Most of what we show, we show it live in webinars. It's how we do it, we show you we go in and we show you this is what we're doing. This is how you do it. And all you have to do is replicate it. I don't see why anyone that's not an SEO per se, would not be able to go in and watch the training a replicated site is a perfect perfect example, isn't she, she came into syndication Academy didn't know anything about SEO might have known what it stood for might doesn't matter. She went in, follow the training. And she's able to go and manipulate any website on the web at will if it can be manipulated. So isn't that interesting that a person just walking off the street-focused on what she's doing? And following the training and applying the training? can do it? I hope that answers your question. And if not, go into the heavy hitter, clump, join the free part of the training, see what's shown in there and what's taught in there. And you'll be able to determine whether it's for you and just follow through john get then there are different levels to the training, there are different paid levels that you can join, I would highly recommend to be there for the webinars, not only so that you can watch the training live, and watch us do the live training, but also to ask questions where we can really get into detail on how you do each specific thing. That's one thing that I would advise.
I'll definitely take you up on that Marco and do some additional training for the heavy hitter club members about the Google Ad stuff. Because of the training I've done before, it's still, it's still the same concept. But I've been testing some other some of the campaigns that I've set up have evolved slightly. And I've got as I said, I've been tracking it very closely over the last few weeks. And I just started with some additional tests yesterday. So over the course of the next two to three weeks, I'm going to be tracking those results too. And so well, if we can push them out, you know, three weeks from now or something like that, a month from now then I'll have a lot of data that I can share and show you guys the results and very specifically how I set up campaigns and all that. Just like I said, it's just it's, it's like the fuel to help ignite the fire for everything else that we do. It's just incredible. And just to show how this running very relevant traffic to a GMB listing that was optimized and how much movement I was able to get from that with doing nothing else is just incredible. So when you combine that with all the other stuff that we teach, it's just like just what competition What is that?
Alright, so next up is Jordan and we're almost out of time. He says okay, working with a church that meets in a school and they want school as their GMB seeing this church did it. Does anyone know how the located-in feature is? Yeah, I've actually it's funny. I've seen that recently. One of my Tree Service contractors has a GMB that. Jordan, very similar to what you're talking about. It's located it's interesting. It even says directly in the GMB. In fact, let's open this up because it's probably going to show exactly what I'm talking about. Yeah, it says located in. It's funny because it's the Tree Service contractor that's located in a church. So it's funny, you got a church that's located in a school and I have a Tree Service contractor is this is located in and it's a church. It's like Grace Episcopal Church or something like that. I forgot but I think when you set that when you set up a GMB, there's an option for that. It's been a while since I've seen it though, but I vaguely remember seeing that as an option, when you're setting up a GMB to state that it's located in another building. So it's like a shared space type thing. So as far as like, how do you do it? I don't know. But I thought that was an option in the process of setting up the GMB but I haven't seen it recently that I can remember off the top of my head. So Marco, do you have an answer for that?
No, I think that I've never really tried to do it. Yeah, so I've never really seen it. First time I've seen that as a matter of fact.
See, that's not the first time I've seen it, but it was interesting. The first time I saw a tree contractor that had it and is located in a church and it's I thought that was pretty interesting. So my guess is he's a Tree Service contractor. Just ask the church Hey, can I use your location as my registered address? And apparently, let them so oh problem.
So you just said the way to do it have what he called it the church or the school receive a bin?
Yeah. So I guess that's it. Jordan as you know, you know, again like you'd have to probably go through the process of setting up a GMB to see where that option is, but I think you can.
Lastly, Aaron says, Brad Hey Marco, I really appreciate knowing more about Google ads and Heavy Hitter Club I tried G ads previously, and I didn't go bankrupt. But it was close. Now and this I'm not talking about running ads. For conversions. This is strict. I mean, with a targeted audience, there will be an occasion that you'll get an actual conversion from it. But I'm talking about using Google Ads with as small as a $2 per day budget. for SEO purposes. It's you're buying art from Google. That's it. Now, and again, for example, if you're running traffic directly to a Google map or GMB website, you can't set up conversion tracking. Anyway, there's no way to do it. So it's not you know, you may still get an occasionally an occasional conversion, but it's not going to track in Google ads or analytics as a conversion because if you know somebody goes to your GMB website, and they click the call button, it's not going to register unless you're using a Google Ads phone number as the phone number in your GMB website. It's not going to register as a conversion. But if they actually call your customer, your client and they convert, that's a conversion. But it's not trackable if that makes sense. So my point is that it's not like we're using these ads for, like, I would search ads, like call-only ads or whatever to send people to a landing page and then convert as a lead. And I would track that and everything else. That's not what I'm talking about. I'm talking about literally buying clicks to go to a very specific Google asset. And from a very targeted geographic radius and a very targeted audience. And it moves the needle, it absolutely moves the needle and as little as a week or so and differently.
At two bucks a day. There's no way that you can go broke. That's right that you have less than 60 bucks to spend on your Twitter, SEO, which you should be actually looking for a job if you only have 60 bucks to spend on your SEO.
So Alright guys, thanks, everybody for being here. Right? That was just really good timing. So we'll see.
I'm in the background to go write an article and conversion AI on how to make keto lasagna. So I'm just getting sucked into this. Jarvis will spit out an article pretty quickly. So
In episode 334 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the SEO shield process in MGYB.
The exact question was:
2) Is this sentence true: The shield is not proprietary but the links & embeds are proprietary for you only and more specific more to Dedia? Is there any process to build what he did? How much time does it take to create this process?
In episode 334 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should create a new folder inside an existing folder to mirror new content from the client to the SEO shield.
The exact question was:
To mirror new content on my clients MS to the SEO Shield like a new blog, do I create a new folder inside or add to an exisitng folder in the SEO Shield.
In episode 334 of our weekly Hump Day Hangouts, one participant asked if you should put off link building once the SEO shield is already ranking.
The exact question was:
Hey guys, I built a small shield based on DC plumber but recently purchased a full SEO Shield from you. Here is my question, the orginal shield is already ranking… should I still promote it or put all my link building behind the new SEO Shield bought from you guys…TU
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In the 334th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should use organization schema for the press release schema.
The exact question was:
For the press release schema, should we just use the organization schema? I had asked before about which schema to use on location/city pages and was advised to use local business on those and organization on the homepage. Would I use the ID page created with the power shields on all the pages schema? I'm sure Marco and Rob have covered this in HHC, I've just been slammed with clients to stay up.
[/ninja-popup]In episode 334 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you should include a location modifier when you order the link packages in MGYB.
The exact question was:
for the keywords we give to Dedia for link building packages – If running a local campaign do we include a location modifier for each of the keywords? So not just snow plowing service but snow plowing service washington etc. and for not including exact match keywords – if our target keyword is – snow plowing washington – does it count as an exact match if our long tails contain the target keyword in the exact order in a phrase? For example – affordable snow plowing washington dc – snow plowing washington cost – etc. we exclude those? thanks
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In episode 334 of our weekly Hump Day Hangouts, one participant asked if it is a good idea to buy niche relevant domain with hundreds of thousands of links and 301 redirect to Gsite.
The exact question was:
is it good idea to buy niche relevant domain from somewhere like expired domain.net with hundreds of thousands of links and 301 redirect to the Gsite?
[/ninja-popup]Click on the video above to watch Episode 340 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Well, we're live and I'm looking at my phone. So hopefully your day is going better, everybody. Welcome to Hump Day Hangouts, Episode 340. This is one where you get to look at my beautiful cardboard boxes, all the glamorous stuff in my echoey. Office, I'm still getting moved in. So I apologize if it sounds weird. But the good news is, we got a lot of good stuff for you today. And we've got a lot of really good questions. So looking forward to diving into that. But before we do that, want to go around and say hi to the guys see what's going on there. So let me go on a loop here. Marco, you're first today, man, how are you doing? Not doing that?
Like it? Well, you've got a plant now to nothing so that when in the before my daughter decided, it looked to bear that I needed something we needed since they're doing school with me, or they're doing school here in the office with me. So yeah, man, I mean, I, I'm dropping images, with case studies and results. And I'm and I'm showing people, it's things that I don't normally do. Because I don't like being one of those cheesy guys. They look what I can do, because it's really easy to fake shit. And as well as what I mentioned in here before. Along with that, if you're in one of the paid groups, what I do is I actually take you behind the scenes, and show you how it all got done. So everything that was done to get there is what's actually shared in the paid groups for free, you get to see the result.
Paid, you get to see how we got to the results, which is all of course it's the semantic mastery process from beginning to end. And then once it once that's set up is simply lather, rinse, repeat, and it's maintenance. And most of it then becomes profit, there is maintenance, there's link building, there are embeds and link building, you still have to write content up the content writers you pay. Yeah, I pay the GMB VA, the content writing VA. But I mean, once that's done, the process takes care of itself, the first 90 days that that's the crucial part where you're setting everything up to deliver the results that you need. But after that, it's like taking candy from a baby man. It's ridiculous what happens, guys, if you're not in one of the groups go join one of the free groups. We have a semantic mastery group SEO and marketing by Semantic Mastery heavy hitter has a free group also lots of free information. The Seo shield.com heavy hitter dot club starts off at a free level. If you're on YouTube free information, we have free information everywhere for you to get started, make some money, and then invest. Because I'm telling you right now, if you planning on doing this shit for free, that's about the results that you're going to get. So you're going to invest a whole lot of time and a whole lot of sweat equity, with little to no risk. We've had people who come in here and ask pointed questions, and we do answer them and they build businesses.
From our answers here. We know people who have done that alpha cell comes to mind, he's one of the guys that did that. Then he went off into other groups and got some more training, which is perfectly fine. But you really have to be committed to doing it that way like for free for no money and you're not going to pay any money whatsoever.
I would say invest in your education up to a point where they have to take action I keep saying you're going to hear this as a recurring theme. Whenever you listen to me talk, take action, some kind of action and then see it through to the end. Don't just you don't just get started the inertia, right you get rid of that inertia and you begin but then you stop well fuck Why did you stop? You don't know now you don't know whether it could have worked because you stopped you quit.
You quit what you don't want to fail. Failure is simply a way that tells you don't do it that way. Do it another way. Try it another way until you succeed. You're going to hear me over and over and over again. I repeat this to people I mean people pay me a whole lot of money to tell them this. You'd be surprised how many people successful people need someone to kick them in the can every once in a while because they get complacent they start making all that money and then they get complacent rather than staying in that mode where I'm gonna keep killing
anyway here it is. This is the result I live where I want not where I have to live. This is where I want to be this is my base my Fortress of Solitude to go back to POFU This is where I want to be and from here I do what the fuck I want and that's just the way it is, man. Next Hernan. All right, man. Well, a hard tough one to follow on to that but Chris, I'm gonna throw you under the bus today. How you doing man? Doing good. Yeah, super excited while everybody's like breathing in blood and stuff like I went shopping and I was quite excited about dropping stuff so quite happy.
Yeah.
Real quick Bradley Did you see my message and yeah, I'm trying to get it now, man. Gotcha. Okay. No worries. I'm so
what's up Chris? Quick question regarding the books on the left corner you get a kiddie again?
Sadly not. it's mostly empty. It's full of cables. I think everyone's got one right that box of just random computer shit that you keep in the closet. So yeah, that's not that exciting. That's exciting I'm really pumped about the whiteboard But enough about me Hernan, how are you doing today? I'm good, man good, same ice cream. You know, everyone is panicking. I'm buying so everything is great, man. I'm excited to be here. Really, really excited to be here. And you know, and helping the community giving back to the community as much as possible. So I'm good. Cool. Yeah, we need to post memes on the page. Maybe what is it? Everything's fine. And the fire in the background? Just like fire? Yeah, it's fine. Yeah, I need all of you to focus on selling. Everybody go sell you. Go sell it. I'm a buyer right now. Go sell it.
Yeah, I'm gonna tell people who are just beginning to choose one person, one person that you're going to follow up with a person who is showing verified results live, real word rural, real-world results, not this lab shit where everything's in a bubble. And then it doesn't apply when you bring it to the real world. So if you're new, you don't have to pick Semantic Mastery. We've only been dive only been doing it for 18 years. So you don't have to listen to me, you can listen to somebody else, that's fine. But make sure that they have verified results. And that you can replicate the results. So you go you try, you take the training, and then you follow it through. The only way you're going to know if it works is if you follow it through to the end. At that point, then you decide well wait a minute, this guy sold me a bill of goods, I need to go find someone whose results I can actually replicate who's showing the results. Number one, who is going behind the scenes and showing you the real metrics, not third-party shit, because any third-party ship can be fake, but actually taking you into Google Analytics Google Search Console, into the core data into the GMB into insights into everything that matters. Who is doing that? who's willing to do that? who's willing to put their money on the line and say, Look, this is how I'm doing it. This is how you could do it too. So be careful. That's all I'm saying. Go follow whoever you want. But once you do take that, follow it to the end, then you can start going through the different training. Wait a minute, this guy seems to be making sense how can I apply that to
To build on what I'm doing to make it better to make it work, maybe better to make it produce more. That's the only one that I would give people when they wait. Because if you get all fragmented in the training, what you're going to do is you're going to do bits and pieces of each piece of training. And I guarantee you that's not going to work.
Right on.
I got a couple more things. One, since we're speaking about schema Bradley Did you already mentioned the corset, Robin recently, or his talk? I don't know what the right word would be showing, pulling the covers off of it. I didn't mention it. But that's one of the first questions we have is about structured data. And I just wanted to mention that, you know, Rob's got a course that he's launching or launched, I think, just this week, actually, it's a schema, schema tech, or something like that. It's It is his schema training course. And Rob is a freakin schema savant, which is again, that's kind of what sparked my interest. You know, kind of rekindled my interest in SEO was just going like hearing him talk about schema backing, and POFU Live last year. And that really set me back right back down that path that I've, you know, had kind of gotten off of for years. So I can only imagine I have not been through it yet. But I plan on it for sure. And I can only imagine it's probably the best game, of course, available right now.
Good stuff, all right. Don't we have? Yeah, don't we?
Yeah, right, just put the link on the page. Everyone can go and check that out.
I'm losing my damn brain said too many tabs open.
It's gonna help you understand some of the stuff we're talking about. But also, if you're interested in not having to worry about algorithm updates, again, ding, ding ding. Hopefully, that sounds like a good thing. Go grab it, go check it out. Also, if you're looking to easily automate content, syndication for authority, relevance, trust, all that good stuff, then Syndication Academy is also something you should be checking out, you can find out more about that at syndication dot Academy. That's the URL for that. And then if you're ready to grow your digital marketing business, whether you've got an agency you're consulting, or maybe you're one of the brick and mortar owners who wants to do it themselves or learn how to do and bring in a team, then join our experience community. That's the mastermind. All right. So fast access to like Marco was saying real-world info and testing, as well as access to yours truly, and everyone on this call, as well as an advanced peer group, the mastermind is definitely the place you want to check out. And you can find out more about that at mastermind.semanticmastery.com. And last but not least, we mentioned this instead, if you're new to us, you may not have heard of MG y b before. But this is where you can get all of the done for you services and stuff that we use ourselves. Stuff like the syndication networks done for you link building, the SEO shield, all this other great stuff, that's an mgyb.co. Even if you haven't gone over there yet, I highly suggest heading over to mg y b.co, you're probably gonna see a little pop-up, hey, join our email list, we're gonna send you something. First of all, I put that together, it's frickin awesome opt-in and you're going to get something good. But we also send out some amazing deals, and some really cool training and special offers to people who are on our email list. So we do try to make it valuable, we want it to be good for you. So I highly suggest you go do that. So with that said, I think that's it, guys unless there's something else we need to cover.
Let's get into it. All right, let's do it.
Okay, you guys see my screen, right?
Yep. Okay, cool. The first question is what types of schemas to use for a service-based website having a local business address? Is it okay to use local business schema on every page, and what should be put on a landing page and what should be on a blog post? Now, not actually it should be whatever the landing the actual landing pages for the location is where the local business schema should be. Or if you have separate location pages, like for example, if as a multi-location business, you had multiple locations, each location would have its own local business schema that would be unique to that location and landing page. Organization schema can go on the homepage. If you're if if if you need that if it's just a local business and the homepage of the website is the landing page for the GMB then you could just have local business schema on that. Again, this would be a perfect time for you to pick up Rob's schema architecture course because that is going to be hands down the best training that you can get for schema but
That's what I would suggest. As far as blog posts, you know, there's there are articles, there is article markup, there's news article markup, there's blog article markup. So again, you can do a separate schema for each blog post, which is what I would recommend that you do.
And again, those are different types of schema. The thing is, you don't want to put any sort of one type of schema or structured data across every page of the site, like an organization I used to, I used to put organization schema across every page. And then I would have even for multi-location businesses local business schema on the location landing pages. But what happens is you ambiguous eight, the schema types, he doesn't Google don't know unless you structure the data correctly, which can be done. And I guarantee you, Rob's course, treat teaches that unless you structure or connect the data items correctly within the schema itself, then you can ambiguous what the main entity of the pages. So it's really important not to do that, you can still reference, like, for example, if you had a multi-location business, and you had separate location pages, you can reference organization schema from the local business page, but it has to be connected properly within the structured data itself. And that's called again, it's called connected data items. And that's something that, again, it's a more advanced kind of structured data technique. And if you don't know what you're doing, it's very difficult to do because it will invalidate or throw errors, or you will just ambiguous the page, and it'll end up doing more harm than good. So again, I would recommend that if you're going to be getting into doing schema, which everybody should, that you should pick up Rob's course because that's going to give you the most thorough and in-depth training on a schema that is available. As far as I'm aware. Marco, do you want to comment on that, you should have all of those schema types on the website, it's where they belong, that that that's the key.
If you're going to be using a schema generator, it's what everybody else does, you're not going to differentiate your schema from anybody else. by simply using a generator, what we're doing with with with the course, and what we're teaching him, the Heavy Hitter Club, is to go above and beyond the call of duty, so that you're then referencing so and so if you start at the local business level, you what you're actually doing is you're starting one level below, because that that local business, but actually belongs to an organization, it's a sub, your local is a sub-organization of the organization, right? It's If so, your location is showing up as a physical business, or a branch of an organization. I think that's how that's how local schema is defined. And so at the higher level, you have the organization, the parent organization, for this local business, which is a way to start referencing your brand, your main entity, and your local business, or as part of the same thing, so that when you bring in maybe another location, people are very short-sighted. So they never think that their local business will grow into anything other than a local business. And that's where you're going to stay. So you're going to pigeonhole yourself as that local business. But if you're starting out, and your ideas always grow, and you know that you eventually want to be in a city, in a bigger city is close by, and you want to be there and you want to have a local business there also, well, now what you have, you have your parent organization, and you're going to have two locations, which can each be a local business that is part of this bigger organization. And it's how you start referencing these things. I normally if you guys see me on social media, more is being facetious with Robert Moses playing with him about how we're playing the Kevin Bacon game, six degrees of separation, Six Degrees of Kevin Bacon, six degrees of I love bacon, you always want to see me but it's all the same thing. You have nodes on the web, at each time you create a local business, or an organization or whatever you do. And what you're doing is you're telling Google everything you can about this thing. The thing is unknown. On the web, the more you tell Google about this thing, the better that you define it, and the better that you tell Google, everything that's related to this node. So you're going out and you're naming other nodes, and you're showing Google how they all belong. It's the Kevin Bacon game. We call it and we try to show how we relate to Kevin Bacon in six hops or less six degrees of separation. That's what we do when we play the game. However, it is that you play it right can make it harder four degrees of separation and four hops. However, it is that you do it that's exactly what you're doing. And this is how you should be kind of thinking about schema. So how then, do I reference this local business? How do I make it part of the organization or how do I Google that the organization is actually the parent of this local business, and then how this webpage fits in, and how this article fits in and how my images and my videos and everything else, what it's all done through schema? Because Google wants to see the structured data, the bot can only read the structured data, it can go into your content and pick out the entity that I understand all that we work content in a way where we push the entity into Google, but the best way to do it is through the code where Googlebot is specifically coded to go and read the Jason plus LD code. So if you have that advantage over everybody else, why would or if you can have it, why would you not go above and beyond what everybody else is doing? Stop using that Yoast garbage, that everybody else's stop using just web apps or whatever else, not take that framework and develop it? Because I've seen people commenting on his course that has gone from 2030 lines of code to 250 lines, and just getting started. I've seen like I've seen Rob write 1000s of lines of schema, where everything references everything and you put everything into everything was once you start doing this, it becomes a game and it can become endless, and you have to find a way to stop at some point. But what I'm telling you is, there's a way to do schema, Rob has changed the game on how schema is done. Go find him on Facebook, Rob Beal schematic. schematic is the course pick it up, do yourself a favor, stop using the same garbage that everybody else is.
Next question. Hey, guys just saw last Sunday's hangout where Bradley mentioned the building idea directory, looking to get something set up in a similar way for a specific industry. niche. What software plugins would you recommend also monetizing with paid listings? Would you scrape some initial data to create free listings to populate the directory and then later, so the listings, alright, let's unpack this a little bit? Um, alright, so I started off with, I'm only on my second directory theme. The first one I started using was was awful. But it was like, honestly, I bought into the theme. And some It was really the idea that I've purchased was just to start a directory and to me what I paid for that theme in the course and everything. They were talking about building local business directories. So like, essentially, your general marketing agency where you just target you know, anybody in your local city or whatever city you choose, and make the directory, a city-based directory, I chose to go with a niche-based directory, because all I want to work with are Tree Service contractors, that's all I will work with anymore. So I decided I just use that idea and molded it to what I wanted to do. And for me what I paid for that theme. And that course was worth it because of the idea that it was basically it, it planted that you know that seed essentially. And so I think it was 100% worth it. But the theme itself that came with it sucked. I'm not gonna mention what it is because I don't want to bad-mouth anybody. However, this is the one that I'm using now. It's called, um, and you know, there are, there were some issues with it originally, but they've, I think they launched it too soon as the problem. And they've done several major upgrades updates to the theme itself, since I purchased it, which caused me all kinds of headaches originally, because every time they did a major theme update, it would cause shit to break. And I'd have to go in and fix it. And not me personally, one of my our Support Manager, Chris G, he's kind of working with me on a joint venture agreement for some of this stuff. And he handled a lot of that. But it's called premium press. And it's the directory theme. So anyway, check it out if you want. It's this one right here. I think 100 bucks for a year or whatever $99 right now.
And I actually I think you get, like whatever, if you want additional support, you got to upgrade or pay for additional support every year or something like that. I've been using this thing now since I guess November or December when I actually launched the directory site. And I like it, it works pretty well. You know, it does everything that I needed to do. I've learned how to use it. So I'm gonna stick with this one for now. But just want I mean, there are other directory themes out there guys just bought in plugins and all kinds of stuff. This is just the one that I'm currently using. And I don't expect to change this anytime soon. Just because I don't want to go through the learning curve of another type of theme or plugin. So I'm going to stick with this one. This is the one I'm using. Okay.
I'm also monetizing with paid listings. Would you scrape some? Yes. So what I do is and you know, this theme itself as a CSV importer, it's kind of built into the plot the theme itself. So that's what I do. I go scrape listings from, you know, from Google or whatever, and then I run everything through all that have email addresses, I do both. I do prospecting for listings with emails or contractors with emails and also contractors without and I do that using high level, which is the, you know, kind of prospecting and automation platform that I've been using for many months now. It's great. But what I do is I scrape all you know, data for I do it on a state by state basis. So I started with just Virginia today, in fact, I just did, I just uploaded the Maryland contractors, all the Maryland Tree Service contractors to the directory because I've gone through, I think, 750 or so Virginia Tree Service contractors already. So now I went to the next day, which is Maryland, and then I'm going to go to North Carolina, I'm just going to keep expanding that way. So what I do is I scrape all the listings and an entire state, or all the contractors, I should say, an entire state, then I've cleaned the last filter it. Then run all of those that have email addresses through an email verification service, I use true mail.io. And then, you know all the valid email addresses, then they get put into a prospecting campaign, where I just basically sent I upload all of those contractors to the directory, but it's very, very basic that the directory page or listing for that contractor literally just says Tree Service in whatever their physicals like their primary location, the city that their business is located in, then it has their company name, phone number, a web address, if it has a web address does not often do and then an email if it had an email, and that's all it states in the listing, there's no images uploaded or anything else, there's a default image that goes for every listing. And then that's it. And it's the start to index rather quickly. It's crazy how the directory site is picked up on traffic and indexing and all that kind of stuff. And then what I do is we send out a prospecting campaign, either email or voicemail drops, or both a combination of both. And, you know, essentially we're soliciting. We're contacting the contractors that have the free listings that were added to the site. And we're saying, hey, look, can you confirm this information. And I basically just say, look, this is the information I have, I don't send them a link. And like, for example, and just the email prospecting will take phone prospecting out of it, just email prospecting, I send them an email message, it's a cold email sequence, there are five emails in the sequence that goes over, that is emailed out over the course of 18 days. And it's a stop on reply. So if they reply back, then it automatically stops sending them any follow-up emails, but essentially, the email just says, Hey, this is, you know, Bradley, with that, I've mentioned that the company name that the directory, I say, you know, what I'd like I need to confirm your company information, contact details for your directory page on and I mentioned the directory, and then I say, this is what I have listed. Can you confirm if this is correct or not, you know, just reply back and let me know if anything needs to be changed? Or if you'd like to edit the page yourself, just reply back and tell me and I can send you the link to the page and instructions on how to register and claim your pages as a free, you know, with a free account. And so that's what I do. And essentially, what happens is anytime a contractor reply, now I know that I've got a direct line of communication with them, doesn't matter what the reply is, unless they tell me to go fuck off, which occasionally you get that, in which case, I just delete their listing from the directory and I put them on the do not contact list and high level so that I don't send them any more messages. But most people, either they just don't reply at all. Or if they do reply back, then it starts a dialogue. And that means now I have a direct line of communication with that business owner that contractor. So those are the ones that then as soon as they reply, it automatically goes into my, you know, into my pipeline inside a high level as a contact in the contact replied stage, which is stage number one, and then my VA goes in and actually goes and does like a manual scraping of data for that particular contractor and fleshes out their contact record in high level and then optimizes their page on the directory site with their logo, a business description. You know, fleshes that out a lot more so that it's an optimized listing, and then I send that back to the contractor usually within a few days, along with a video email that I use to kind of pitch my services which is GMB services mainly. So that's what I do. I'm doing free listings originally, when I thought about doing a directory I was thought about doing, you know, paid upgraded listings, but honestly, that's not where the money is. The money is not in selling a directory, a premium directory listing for 100 bucks a year or 20 bucks a month, or whatever it is that you think you're going to sell a direct premium directory listing for. That's not where the money is that the money is at upselling them on additional marketing services, whether it's a traditional agency-client relationship or lead generation services or whatever. And that's what I'm doing. I I again, originally I thought I was gonna do paid listings to, but I don't think so i think they're all be free. And it's just a conversation starter for the time being it's a foot-in-the-door strategy. But what I found and this is really interesting is I've got my Lead Simplify form on that site. And I've my directory site. And even though I've only done targeted Virginia contractors thus far, I get organic user-submitted listings. In other words, people can go to my directory site contractors get on my directory site, register for a free account, and then either claim an existing listing or add their own listing. And I've had in the past month or so I've probably had 15.
Around 15, users submitted listings, from people finding the site organically and then submitting their listings, from all over the place from New York, from California, from Oregon, from Iowa, from Florida, I've had all over the place. So it's the site itself is starting to gain authority and gain traction and start it starting to get exposure even outside of Virginia even though Virginia has, that's all I had. So the up until today. That's all that was on there was Virginia contractors. So it's a really powerful strategy. And what I found is because I have on the con, like the content, like there's a request quotes page, essentially, because it's going to be a national directory. So people can go to the directory, and they can either contact the contractor directly, directly, excuse me from their contractor's company page. Or if they fill out the quote, request form, it goes into my Lead Simplify app, which then you know, basically becomes my lead that then I can turn around and sell to another contractor. And what's interesting is one of my contractors, gets notified of every lead that comes in through the Lead Simplify system. And he got one today that was in Georgia. So another like his is a Virginia-based Tree Service contractor that purchases lead from me, and he got one today, it was like the lead that I just got came from Georgia. And I was like, never mind, I just ignore that one. So it's funny because I get leads coming in through my directory site from all over, not just Virginia, but all over the place. Now, as it's starting to gain more organic, like more organic traffic, I'm starting to not only get more user-submitted listings, but I'm getting leads generated from places that I don't even really have optimized listings in yet. So as I said, as a good starting point, it's just a foot in the door, a conversation starter. But I can see that over the next you know, six months, 12 months that the site itself, the directory sites, his site itself is going to become a big lead generator, that then I can turn around and monetize by selling the leads and selling, you know, advertising space and such on the site itself. Okay. Does anybody want to comment on that? I know, it's kind of like my own thing. But Marco?
No, I'm good. Okay. The last part of that, he says also, because all the listings will likely be similar. What can we do to properly set up schema to avoid potential duplicate content issues, I haven't had any issues at all with my site. And, you know, I'm not putting structured data on every single page.
Maybe if it's a contractor that, that if, for example, if it's a contractor that I have communication with, we optimize their page, and then they end up buying leads from me or becoming a SAS app subscriber or one of my clients, and then I will add structured data to their page. But I'm not doing that for just all the general, like free unoptimized listings. There's no way I'm going through all of that is too much work. And I haven't had any issues with duplicate content, anything like that, because the title tag of every single page is the company name, that of whatever contractor it is, if that makes sense. And so it's not a duplicate content issue.
Not that I think there would be anyway, so I wouldn't worry about that. I think You're overthinking that. Don't worry about it. I haven't had any issues with that whatsoever. No such thing as duplicate content anyway, that's correct.
So Chris says, Hey, guys, I got a client who has a whole bunch of branded domains for brand protection, all three of one redirecting to the main comm site, the client is looking to leverage these domains more, and I was wondering if there was anything from an SEO point that could be used or something to monetize them with? would think voting be a good idea? these domains are quite old and have been aged for four to five years. Curious to get your opinions, Marco? That's a really good question for you. I'm not even sure how to answer that one. What would you do?
Yeah. Link Building is always a good idea, except those three-on-ones are not really powerful domains redirecting to the client site. They're just domains that were purchased tlds, which don't really provide protection that 301 anything that Google is going to push through that 301 is going to go directly to the money site. That's why we build the SEO shield. Now if you want to power up all
Have those existing domains. This is where it becomes so much work because what he's talking about is building his own private blog network. So bringing these out from a 301 into existence, so that they provide an additional push to the money site. So you're talking about developing each one, content, images, videos, whatever, an SEO shield, because now you're separating the entities, or you're making it an additional entity or additional part of this entity. And we don't ever want to confuse Google. So now we have to create the relationships between the main site and this PBN that you're thinking of building, which can become ridiculous, especially the expense. This is one of the reasons why when we were thinking about creating the expansions to our ys stacks, we said, rather than building a PBN, why don't we just expand the existing g site, create the keyword relevance, and then push the power from there into the categories on the money site, mirror the money site on the G site mirror the G site in the GMB doesn't matter if it's local or whatever it is local is relative, try to mirror that those silos it up in press releases in some kind of way, and then push the link building through the keyword relevance that we've already created. And into our entity stacks and everything else that we do that's part of this into the tier one branded, which we're claiming in our schema.
And so to me, building all of that power, expanding that our stack, which already pushes massive power, and expanding, extending it so that it creates even more power, putting power into your silos, pushing then your content out into your syndication network into a claimed footprint.
That's no longer obviously there, just to provide links back to your website. But it's there serving a purpose. It's part of your brand. It's what you do. It's what everybody else does.
Everybody, everybody has tweeted, they're on Facebook, they're on Instagram, they're on Pinterest, they're everywhere. So why wouldn't you be? And why wouldn't you be taking advantage of the SEO benefits since you know a bit more than everybody else? Because you're obviously looking at the SEO benefits behind this?
What would you do to them to monetize them, like nothing on that you're burning to put all of the work that it takes to rank each and every one of these, which means an SEO shield for each one. And it means probably a GMB for each one and then looking how you're going to claim that footprint or if you just want to separate the entity altogether. So that they aren't they do create that ambiguity, but in a good way, so that you ranking multiple in multiple entities for that same set of terms that you're trying to target. But it's not it becomes an idea of Okay, how much am I going to have to spend? or How much is this client willing to spend to get this done? Yeah, it doesn't matter if they've been aged, I'm reading the rest of this four or five years, doesn't really matter, you can take a brand new domain that doesn't even have to be a.com, dot net, or, whatever. We're ranging that.club.co, dot, whatever, it doesn't matter anymore. What matters is only how much power you're pushing into these domains to rank them. That's all that matters now, and how well you're taking care, of course, of the entity that you're targeting through each one of these. And so how much money or time are you going to invest? How much money does the client have that always comes into play? link building is always a good idea. But we don't do it anywhere except through the SEO shield or through T-one branded, or outside the press releases, which is a good way to shield yourself or any other asset that is not the money site, don't touch the money site. And if you have those domains or 301, directly, they're redirecting to the main.com site, then you're live, you're building links, basically directly to the money site through that 301 redirect.
I don't know if that really answered the question at least. So to answer it more succinctly, I wouldn't do anything with them. build out your SEO shield, build out your entity build out your brand, push power into that and rank for additional terms, monetize that rather than anything else.
Read.
Okay, Gordon says, Hey, guys, I have a quick question. I was wondering since it appears that about 90% of consumers now want to check out the website reviews etc of a local business before actually contacting them. Does Google Ads mobile call-only ads, also known as pay-per-call ads still work effectively since that type of ad doesn't allow the searcher to do any of that checking before clicking to call? Thank you
Pretty much free help, as always, it is greatly appreciated. Well, it depends on the business, Gordon, you know, certain businesses, it depends on what the, again what the business is, you know, like, I found that you know, like emergency type services, for example, that a lot of times people don't spend a lot of time researching, they just, they need a service, they search, they call whoever shows up at the top so they can get it done. You know, for example, you know, emergency Tree Service, emergency tree removal, we have storms in Virginia, and every now and then we get some bad storms and trees go down everywhere. And next thing, you know, our phones blow up, because everybody and their brother is calling every tree contractor they can find on in Google and they're not doing research, they just need somebody to come out immediately. Um, so it depends. Now I've run call on the ads quite a bit. And one of the things that it does is it makes you it force, it shows the brand name.
It's really like that. So that guy that's dealing with that crooked nose. Do you really want people, not people who want to review and research? Do you really want to offer people a click a click to call ad or whatever the mobile call-only ad to appear for this person? No, because they're doing their research and they're going to pick whoever it is from their research, or they're going to pick whoever it is from their emergency. So what you're what you have to look at Borden, who your client is, and who the client's target is. That's how you should be basing whether you run the mobile call on yet because I Bradley said you got a roof I said a tree on your roof. It's now if you have a tree that might fall on your roof, you got time to research.
It really that's what we're talking about how urgent that emergency or that problem is.
Right on next one is Rugs. He says we bought your SEO shield for our website a month ago local rug store and e-commerce store. Now what done for you services do you recommend to boost YouTube and GMB?
Well, you know we have embeds and link building which will work for both of those. I would encourage you I know you're asking about done for you services. I think we're going to be launching GMB posting soon in MGYB. So that would be something that we would recommend. Absolutely. If you can't wait then I would recommend picking up a local GMB pro so that you can maybe have somebody in-house or you can train a VA to do GMB posting and optimizing the GMB the way that we teach in local GMB Pro. That's how you're going to get really good much better results from GMB. As far as YouTube and you know, just getting better results from the GMB without the on-page stuff. I'm saying that's critical, by the way. So I would encourage you to pick that up or if you just want done for you services then you know like I said, YouTube and GMB stuff embeds link building that works content marketing. Again, that goes back to GMB, posting that kind of stuff. And with YouTube to syndication networks, do you have an SEO shield so you have a syndication network, if you have your YouTube channel, also triggering to your syndication network, then that's great because that works. It still works great for YouTube SEO. So every time you publish a video, it will automatically syndicate out across your branded network. So powering up your syndication network with link building, and embeds is also very powerful. All of those SEO shield assets can be powered up with link building and embeds. So all of that again, think about it. If you're looking for done for you services, then the best thing that you can do is just power up beside what you're doing for content marketing, right producing content, which is critical, then it's just powering up the asset that you just purchased. And that's something that you just continually do and you can push a shit ton of power into it if you knew how to do it. Do you want to come in? Yeah, boost boosting the GMB boosting the GMB means that you're constantly doing post the local GMB pro wait. If you don't have local GMB pro way, if the local GMB pro rugs, then go get it. It's the training that everything else is based on. Everything else comes from that we, we were the originators on that we were the ones who set the standard for how to use local touch SEO local GMB Pro and get results. Something that I'm still using to this day to get results, you guys can see it in the free groups just go there, look up my posts, because I'm posting results all the time.
So posts, images, local image, nothing works better than local images. I don't give a shit what anybody says. It's just too many niches that I'm working in. And too many posts. I'm getting on some posts 3000 something views on posts. So there's something to be said about local images versus all other images. It's just time and again, I see it if I use a local image taken at the location works way better than anything else that anyone can do, no matter how well you spoof it no matter how well you take care of the zip and the metadata and any anything else doesn't matter.
Yeah, you're right about that. That's two images, video posts. So you create a variety that what you use on the post as a CTA also matters. And then how you live build, and how you're doing beds plus link building also matters because you have to get it powering up so that it pops into the three-pack and it starts getting traction, people start clicking on it. Without that then you're lost. All you have is something that might look really nice that's not appearing in front of anyone. getting information from your insights from your analytics from your search console and targeting that information through the GMB. I go through all that in the Heavy Hitter Club. I show exactly how to do it, how to use it, how to pick your keyword groups, how to focus on the entity how to focus your content on the entity how to write the GMB post so that is focused on the entity. These are all things that you have to do. So it isn't just okay, how else can I boost? My GMB? There's a very specific way there's a very specific method it's called local GMB Pro. If you need more than
That's called the Heavy Hitter Club, the paid group, not the free, because the how doesn't get shown for free.
Other than that, then you've got if you want done for you, it's mgyb.co, you have access to dedhia master spammer through mgyb.co. That's who does our link building, and our embed gigs to power up everything that we do. The results that you guys are seeing that I'm showing are because I use dedhia, I use various gigs. To get the results that I want. I set everything up the way that the way that I show it. I don't do anything differently. I'm showing the process Exactly. And then that he comes in, and he matches it. And it all just flows downstream to the destination to whatever it is that I'm trying to rank. That's the process. And that's anything else to boost the GMB which is no small task. And it doesn't happen overnight.
Sweet a follow-up to that was I heard you recommend a separate syndication network for YouTube? Should it be single-tier one? No, not actually, I don't recommend a separate syndication network for YouTube. If you're producing videos and blog content for the same brand, then you should be really syndicating your YouTube content to your branded network as well. like Tom, I talked about separating it is a lot of people that just do you that were you know, people that were doing YouTube, SEO YouTube stuff would set up an associated website for their channel, right. And then they would publish videos to their YouTube channel and then go publish those same videos like blog posts to their WordPress, their self-hosted WordPress site. And they would have both triggers the same network and it ends up looking like duplicate content because they weren't changing the blog posts at all. So that's all I'm saying. That's all I ever said about that. Like, I mean, if you're publishing, you know, content for your YouTube channel for the same brand as your money site and your blog, but the videos are different than the blog posts, then that you can trigger both from both sources to the same branded network. And you should because it's all branded content. However, with YouTube, you can also add as many additional networks as you want that are triggered by YouTube. And they can be persona-based, they can be niche-based or themed, not branded, because you should only have one branded syndication network, right? That's your tier one branded syndication network. But you can stack as many or connect as many syndication networks to YouTube that are not branded like, again, persona-based or theme-based, niche-based type syndication networks for YouTube. And it doesn't matter how many you add single-tier multi-tier, it doesn't matter how many you add, the more you add, the more power you can get out of it eventually. Because YouTube, there are no footprint issues when you're acting as a publisher for Google. There are no footprint issues never seen anybody suffer any consequences. from having too many syndication networks attached to a YouTube channel. It can cause a problem if you're doing it to your money site for blog syndication, which is why we always recommend one branded syndication tier one network for your blog. But again, both your YouTube channel and your blog can syndicate or publish into the same branded network, and they should because it's branded content. That makes sense. Okay.
It's not something that I do or focus on. But I don't worry about the search product list pages.
Unknown Speaker 54:14
I don't worry about adding them to the sitemap or index name, it might be a good idea to have them index for those search terms that do have volume but not no specific page. But so here's where I go into it or what I go into the Heavy Hitter Club, when you start seeing those patterns of search terms, then why not build a specific landing page for those terms.
People would have a better chance to convert and you would have a better way of showcasing whatever it is that's covered by those search terms. And you can develop the schema, maybe content or a set of entities or supporting keywords around that for that term, which would have helped even rank better and probably convert better. Of course, you can dynamically generate the metadata, the header data, you can even use a plugin that I created to dynamically generate schema for e-commerce.
But, again, I always get into is there enough traffic for these terms to put the work in, that this requires? Or is this something that's better left off for later? So that you can focus on things that can drive much more traffic than worrying about these low traffic generating pages? I mean, if it's worth it, if you have seen it over and over, then that it's time to develop a page. Not something that that's dynamically generated. I don't know if that makes sense to everyone. It probably made sense to rogue.
Guys, we got a lot of really good questions we got Yeah, we're not enough. Sorry, guys. Unfortunately, we're not gonna be able to get to all right.
I see several questions digital. Why are you asking about directory stuff? I would love to address it there. Maybe.
Maybe we can target some of those next week, too. But isn't that Wayne's VA, he can ask during the Semantic Mastery mastermind maybe so yeah, yeah, you get the Semantic Mastery group. That's for sure. The mastermind group. So Alright, sorry, guys. Let me get back to this. We'll try to answer a couple more before we wrap it up for the day.
The next one was Bruce. He says, Is there anything we can do with subdomains on our website to benefit our overall SEO? I mean, I don't. I could give you some like just random ideas. But I don't. I don't really see the point in that when you could be focusing your effort on building out the or G site, drive stack all that, and powering that up, which is what we would recommend. I mean, if you don't know, how am I doing much with subdomains? Is I use subdomains for specific landing pages. If I'm building landing pages on, you know, like landing page builders instead of in the site itself. For example, I might use subdomains for, you know, like a blog, if it's on a site that doesn't have a blog, like most sites are WordPress, obviously. But sometimes they're not. And if they're not, then I might put a blog WordPress site on a subdomain for it so that I can have a blog. But for the most part, you know, I don't do anything with years ago, we used to do crazy stuff with subdomains too. But not anymore. Good. We just don't have to because we're able to do everything within Google's ecosystem using Google products, and the SEO shield the entity assets. So I don't there's not really anything that I could suggest. How about you, Marco, we no longer recommend spamming the money site and a subdomain. Although it's treated as a separate domain, it's still part of your money site. I like keeping that clean, pristine. So when people come and look at anything that's related to my website, it all fits the same pattern, the same look, the same colors, and people get give them the same opportunity to convert at each one of these points. There's no sense anymore in trying to boost up a subdomain when as you said, I can just use my T site for that. And I can use an additional dry stack within the main drive stack to do that. And I'm powering up the drive stack. And the D side, the main stack, and the homepage of my D site. I'm powering up my money site and the categories that are attached to that. And I'm powering up my T-one brand two because my content is going up into my tier one branded from my booster website. So so what we do just fits everything together where we no longer have to use those subdomains to manipulate domain authority and page authority and what is the content of your seats? A patient flow? We no longer have to do that, if not necessary.
Okay, last couple of questions. Herbert says, hey guys, is it a good idea to build contextual web 2.0 links to an established money site with many links already using URL in generic terms as the anchors no keywords, or would this damage my money site, I only wish to run a small campaign to dilute anchor text for diluting anchor text I prefer using press releases. I don't like to do any sort of web 2.0 link building other than through my syndication network to the money site. You know web 2.0 links are great for tiered link building to your tier one entity assets, but not directly to the money site, which is why we set up the SEO shield because all the link building that we suggest is to your actual SEO shield because those filters are shields, hence the name shields your money site from any potential Google slapping, so to speak. So that's why we do that. Like I don't recommend it. You know, I can't suggest to you to do web to Dotto link building to your money site because it's not what we do. That's not what we preach. And it's certainly not what we practice. We want to comment that Marco never build links to your money site. let that happen naturally. Yeah, that's the only time I do it. Now as well through our tier-one entity assets. I will build links to a money site or through private releases. And even then I'm not you know, for the most part, I'm using press releases for naked URLs or branded anchors for the most part. Very rarely, why do any sort of anchor text link to the money site with a press release? Yeah, well, we claim T one as part of the entity, right? Correct. What I mean is don't grab those web two dot o contextual and throw them at the money site, throw them at the T one branded. That's right. I agree with that. 100%. That's what that's for guys because it protects your money site. Alright, I'm gonna answer Dan's two questions here. And then we're gonna wrap it up, guys. Sorry, guys. We can't get to all of them today. Dan says, Hey, guys, my GMB site is ranking in the map pack. But the money site is back at number seven. What do you suggest to switch that up? Thank you. Yeah, you know, it's funny because I've been focusing for the last several months on just GMB stuff. And I could give a shit less about organic rankings, however. And the last probably six, five, or six weeks now I've started focusing on that as well. And part of it is because I'm using and we've talked about this before, but conversion AI paired with surfer SEO, and it makes drafting well-optimized content. I know that Marco even takes it one step further and a Heavy Hitter Club I have not gone that far yet. From what I'm doing. I've been focusing on just ranking GMB's. But now I also hope I'm also pushing on trying to get organic rankings to catch up with the GMB rankings. So that I get the best of both worlds. And so what I've been doing is been and I've been doing this myself have not trained anybody to do this yet. But I've been optimizing writing and optimizing content with conversion AI using Jarvis right, which really just helps me to, he does the conversion AI doesn't actually write all the content. It just sparks ideas for me or changes the tonality of the content so that I can draft it. And then I tune it with server SEO which integrates with conversion AI, and I've had significant jumps in organic for example, I've got GMB is ranking in the three pack but the corresponding location landing page might be on page three page for no shit, and I didn't care because we're getting leads. That's all that matters. That's I sell leads. So I don't care where the leads come from, as long as I'm getting leads. However, as I said, I was just talking about this with my partners. Yesterday I got you know, doing the conversion, AI, and surfer SEO and just doing on-page stuff and I'm optimizing the on-page for the GMB website itself. And also the location landing page if it has an associated, you know, self-hosted landing page or website for that GMB. So I'm optimizing those two pages by using conversion AI to help me draft the content and then I tune it with server SEO. And I've seen page as I've just talked about like on page three, for example, the landing page associated with the GMB and it's in the three-pack. But the landing page is on page three, optimize the content and within seven days, 10 days, it jumps to page one I mean moves up 2530 spots No shit. It's crazy and that's with like little to no backlinks other than what we built through our tier one branded entity assets. So that's what I would suggest. That's what I was getting at with all of that was optimize your on-page content both on the GMB website and on the location landing page. tune the content use some of the tools surfer SEO is not the only tool out there that does it just happens to integrate with conversion AI, which is why I like it. But again, optimize your on-page and I'm seeing significant organic jumps just from doing that especially when you if it's got a GMB website associated with the GMB that's already ranking, optimize the content on the GMB website also, and then the landing pages that are associated with that GMB and those two combined usually see a pretty significant jump in organic rankings at least I have any comments on that Marco? Yeah, just to correct that a little bit. I am not teaching how to do content Jordan's way in the Heavy Hitter Club that stays in Popo that died and Bozo the people who were there got it and the people who weren't there did not get it and will not get it. He might come again to perform like next poll for life and do a read-up version of his content writing system and how the VA that we train, does it. He might I can't guarantee it, I have to talk to him. But if he does, I can guarantee you it's not getting out of having POFU Live 2021 just like it didn't get out of 2020. That's one, two, as far as your business site ranking sometimes that initially pushes a lot of power. Use the right link in the GMB to link to your money site, and then do your schema correctly. The way that Rob teaches in his schema course to create all of the relationships, how your money site relates to the GMB which one the parent organization is and that takes care of a lot of your problems whether your money site will start to come up and the GMB will start to go down
But why be Why do you care? The GMB is also a money site. The GMB is also a converting page. It's part of your brand. Why does it matter that the money side is that is at seven, and that the GMB site is ranking? Oh, the one is ranking better than the other the both related they should both convert.
So I don't it to me that's not an issue. It's an issue that takes care of itself over time, or that you can take care of with the right schematic relationships. Perfect. Our last one, I just want to cover this and then we'll wrap it up dances. Another quick question a client site was spammed with dozens of URLs, however, I can't find them in the dashboard to delete any ideas. Not sure what you mean when you say dashboard unless you're talking about Search Console.
If you have link building, you know link analysis tools like majestic, which I just subscribed to majestic again, after not having a subscription for years.
But anyway, if you have something like Majestic or Ahrefs, or something like that, where you can get a list of But typically if typically, you can export the links from search console that are linking to the site. But if not, if, for whatever reason, they're not showing in Search Console, which I don't know why they wouldn't be. But if they're not, then if you have the list of links that you know are pointing to the site in from like h refs, or from majestic or whatever, sem rush, whatever, then you could always do a disavow file. I know some people don't like doing that or say never do that, blah, blah, blah. But I've had clients sites that were spanned, that I submitted disavow files for, and had actually seen, you know, significant improvements. So, again, you have to determine whether it's something you want to do or not. But, you know, I think there is something to be said for disavow files. You know, because I've actually had good experiences with it. So that, if that answers your question, I'm not sure that that was exactly what your question was, I'm not sure what you mean by the dashboard, I can only assume that you mean Search Console. But typically, if the link is present, and Google is aware of it, it will show in Search Console, you just have to do an export links list. And you'll get a CSV file with all of the links in it. And then you could always go back and select the ones that are spam links that you know, are or harmful links and then submit them as a CSR, excuse me to the disavow tool. So that's my take on it. Those of you wanting the how those of you needing more heavy hitter dot club. That's where we get into the technical side of things. That's the only place where I share and go deep into how it's all put together. How it's all done.
Thanks, guys. I can't wait to check out his scheme. His course, man. Yeah, and that rabbit hole. You thought POFU was good. Wait until you get the court to Awesome. Thanks, Marco for sticking around. See you guys next week.
