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Announcement
Well, we're live and I'm looking at my phone. So hopefully your day is going better, everybody. Welcome to Hump Day Hangouts, Episode 340. This is one where you get to look at my beautiful cardboard boxes, all the glamorous stuff in my echoey. Office, I'm still getting moved in. So I apologize if it sounds weird. But the good news is, we got a lot of good stuff for you today. And we've got a lot of really good questions. So looking forward to diving into that. But before we do that, want to go around and say hi to the guys see what's going on there. So let me go on a loop here. Marco, you're first today, man, how are you doing? Not doing that?
Like it? Well, you've got a plant now to nothing so that when in the before my daughter decided, it looked to bear that I needed something we needed since they're doing school with me, or they're doing school here in the office with me. So yeah, man, I mean, I, I'm dropping images, with case studies and results. And I'm and I'm showing people, it's things that I don't normally do. Because I don't like being one of those cheesy guys. They look what I can do, because it's really easy to fake shit. And as well as what I mentioned in here before. Along with that, if you're in one of the paid groups, what I do is I actually take you behind the scenes, and show you how it all got done. So everything that was done to get there is what's actually shared in the paid groups for free, you get to see the result.
Paid, you get to see how we got to the results, which is all of course it's the semantic mastery process from beginning to end. And then once it once that's set up is simply lather, rinse, repeat, and it's maintenance. And most of it then becomes profit, there is maintenance, there's link building, there are embeds and link building, you still have to write content up the content writers you pay. Yeah, I pay the GMB VA, the content writing VA. But I mean, once that's done, the process takes care of itself, the first 90 days that that's the crucial part where you're setting everything up to deliver the results that you need. But after that, it's like taking candy from a baby man. It's ridiculous what happens, guys, if you're not in one of the groups go join one of the free groups. We have a semantic mastery group SEO and marketing by Semantic Mastery heavy hitter has a free group also lots of free information. The Seo shield.com heavy hitter dot club starts off at a free level. If you're on YouTube free information, we have free information everywhere for you to get started, make some money, and then invest. Because I'm telling you right now, if you planning on doing this shit for free, that's about the results that you're going to get. So you're going to invest a whole lot of time and a whole lot of sweat equity, with little to no risk. We've had people who come in here and ask pointed questions, and we do answer them and they build businesses.
From our answers here. We know people who have done that alpha cell comes to mind, he's one of the guys that did that. Then he went off into other groups and got some more training, which is perfectly fine. But you really have to be committed to doing it that way like for free for no money and you're not going to pay any money whatsoever.
I would say invest in your education up to a point where they have to take action I keep saying you're going to hear this as a recurring theme. Whenever you listen to me talk, take action, some kind of action and then see it through to the end. Don't just you don't just get started the inertia, right you get rid of that inertia and you begin but then you stop well fuck Why did you stop? You don't know now you don't know whether it could have worked because you stopped you quit.
You quit what you don't want to fail. Failure is simply a way that tells you don't do it that way. Do it another way. Try it another way until you succeed. You're going to hear me over and over and over again. I repeat this to people I mean people pay me a whole lot of money to tell them this. You'd be surprised how many people successful people need someone to kick them in the can every once in a while because they get complacent they start making all that money and then they get complacent rather than staying in that mode where I'm gonna keep killing
anyway here it is. This is the result I live where I want not where I have to live. This is where I want to be this is my base my Fortress of Solitude to go back to POFU This is where I want to be and from here I do what the fuck I want and that's just the way it is, man. Next Hernan. All right, man. Well, a hard tough one to follow on to that but Chris, I'm gonna throw you under the bus today. How you doing man? Doing good. Yeah, super excited while everybody's like breathing in blood and stuff like I went shopping and I was quite excited about dropping stuff so quite happy.
Yeah.
Real quick Bradley Did you see my message and yeah, I'm trying to get it now, man. Gotcha. Okay. No worries. I'm so
what's up Chris? Quick question regarding the books on the left corner you get a kiddie again?
Sadly not. it's mostly empty. It's full of cables. I think everyone's got one right that box of just random computer shit that you keep in the closet. So yeah, that's not that exciting. That's exciting I'm really pumped about the whiteboard But enough about me Hernan, how are you doing today? I'm good, man good, same ice cream. You know, everyone is panicking. I'm buying so everything is great, man. I'm excited to be here. Really, really excited to be here. And you know, and helping the community giving back to the community as much as possible. So I'm good. Cool. Yeah, we need to post memes on the page. Maybe what is it? Everything's fine. And the fire in the background? Just like fire? Yeah, it's fine. Yeah, I need all of you to focus on selling. Everybody go sell you. Go sell it. I'm a buyer right now. Go sell it.
Yeah, I'm gonna tell people who are just beginning to choose one person, one person that you're going to follow up with a person who is showing verified results live, real word rural, real-world results, not this lab shit where everything's in a bubble. And then it doesn't apply when you bring it to the real world. So if you're new, you don't have to pick Semantic Mastery. We've only been dive only been doing it for 18 years. So you don't have to listen to me, you can listen to somebody else, that's fine. But make sure that they have verified results. And that you can replicate the results. So you go you try, you take the training, and then you follow it through. The only way you're going to know if it works is if you follow it through to the end. At that point, then you decide well wait a minute, this guy sold me a bill of goods, I need to go find someone whose results I can actually replicate who's showing the results. Number one, who is going behind the scenes and showing you the real metrics, not third-party shit, because any third-party ship can be fake, but actually taking you into Google Analytics Google Search Console, into the core data into the GMB into insights into everything that matters. Who is doing that? who's willing to do that? who's willing to put their money on the line and say, Look, this is how I'm doing it. This is how you could do it too. So be careful. That's all I'm saying. Go follow whoever you want. But once you do take that, follow it to the end, then you can start going through the different training. Wait a minute, this guy seems to be making sense how can I apply that to
To build on what I'm doing to make it better to make it work, maybe better to make it produce more. That's the only one that I would give people when they wait. Because if you get all fragmented in the training, what you're going to do is you're going to do bits and pieces of each piece of training. And I guarantee you that's not going to work.
Right on.
I got a couple more things. One, since we're speaking about schema Bradley Did you already mentioned the corset, Robin recently, or his talk? I don't know what the right word would be showing, pulling the covers off of it. I didn't mention it. But that's one of the first questions we have is about structured data. And I just wanted to mention that, you know, Rob's got a course that he's launching or launched, I think, just this week, actually, it's a schema, schema tech, or something like that. It's It is his schema training course. And Rob is a freakin schema savant, which is again, that's kind of what sparked my interest. You know, kind of rekindled my interest in SEO was just going like hearing him talk about schema backing, and POFU Live last year. And that really set me back right back down that path that I've, you know, had kind of gotten off of for years. So I can only imagine I have not been through it yet. But I plan on it for sure. And I can only imagine it's probably the best game, of course, available right now.
Good stuff, all right. Don't we have? Yeah, don't we?
Yeah, right, just put the link on the page. Everyone can go and check that out.
I'm losing my damn brain said too many tabs open.
It's gonna help you understand some of the stuff we're talking about. But also, if you're interested in not having to worry about algorithm updates, again, ding, ding ding. Hopefully, that sounds like a good thing. Go grab it, go check it out. Also, if you're looking to easily automate content, syndication for authority, relevance, trust, all that good stuff, then Syndication Academy is also something you should be checking out, you can find out more about that at syndication dot Academy. That's the URL for that. And then if you're ready to grow your digital marketing business, whether you've got an agency you're consulting, or maybe you're one of the brick and mortar owners who wants to do it themselves or learn how to do and bring in a team, then join our experience community. That's the mastermind. All right. So fast access to like Marco was saying real-world info and testing, as well as access to yours truly, and everyone on this call, as well as an advanced peer group, the mastermind is definitely the place you want to check out. And you can find out more about that at mastermind.semanticmastery.com. And last but not least, we mentioned this instead, if you're new to us, you may not have heard of MG y b before. But this is where you can get all of the done for you services and stuff that we use ourselves. Stuff like the syndication networks done for you link building, the SEO shield, all this other great stuff, that's an mgyb.co. Even if you haven't gone over there yet, I highly suggest heading over to mg y b.co, you're probably gonna see a little pop-up, hey, join our email list, we're gonna send you something. First of all, I put that together, it's frickin awesome opt-in and you're going to get something good. But we also send out some amazing deals, and some really cool training and special offers to people who are on our email list. So we do try to make it valuable, we want it to be good for you. So I highly suggest you go do that. So with that said, I think that's it, guys unless there's something else we need to cover.
Let's get into it. All right, let's do it.
Okay, you guys see my screen, right?
What Types Of Schemas Do You Use For A Service-Based Website With Local Business Address?
Yep. Okay, cool. The first question is what types of schemas to use for a service-based website having a local business address? Is it okay to use local business schema on every page, and what should be put on a landing page and what should be on a blog post? Now, not actually it should be whatever the landing the actual landing pages for the location is where the local business schema should be. Or if you have separate location pages, like for example, if as a multi-location business, you had multiple locations, each location would have its own local business schema that would be unique to that location and landing page. Organization schema can go on the homepage. If you're if if if you need that if it's just a local business and the homepage of the website is the landing page for the GMB then you could just have local business schema on that. Again, this would be a perfect time for you to pick up Rob's schema architecture course because that is going to be hands down the best training that you can get for schema but
That's what I would suggest. As far as blog posts, you know, there's there are articles, there is article markup, there's news article markup, there's blog article markup. So again, you can do a separate schema for each blog post, which is what I would recommend that you do.
And again, those are different types of schema. The thing is, you don't want to put any sort of one type of schema or structured data across every page of the site, like an organization I used to, I used to put organization schema across every page. And then I would have even for multi-location businesses local business schema on the location landing pages. But what happens is you ambiguous eight, the schema types, he doesn't Google don't know unless you structure the data correctly, which can be done. And I guarantee you, Rob's course, treat teaches that unless you structure or connect the data items correctly within the schema itself, then you can ambiguous what the main entity of the pages. So it's really important not to do that, you can still reference, like, for example, if you had a multi-location business, and you had separate location pages, you can reference organization schema from the local business page, but it has to be connected properly within the structured data itself. And that's called again, it's called connected data items. And that's something that, again, it's a more advanced kind of structured data technique. And if you don't know what you're doing, it's very difficult to do because it will invalidate or throw errors, or you will just ambiguous the page, and it'll end up doing more harm than good. So again, I would recommend that if you're going to be getting into doing schema, which everybody should, that you should pick up Rob's course because that's going to give you the most thorough and in-depth training on a schema that is available. As far as I'm aware. Marco, do you want to comment on that, you should have all of those schema types on the website, it's where they belong, that that that's the key.
If you're going to be using a schema generator, it's what everybody else does, you're not going to differentiate your schema from anybody else. by simply using a generator, what we're doing with with with the course, and what we're teaching him, the Heavy Hitter Club, is to go above and beyond the call of duty, so that you're then referencing so and so if you start at the local business level, you what you're actually doing is you're starting one level below, because that that local business, but actually belongs to an organization, it's a sub, your local is a sub-organization of the organization, right? It's If so, your location is showing up as a physical business, or a branch of an organization. I think that's how that's how local schema is defined. And so at the higher level, you have the organization, the parent organization, for this local business, which is a way to start referencing your brand, your main entity, and your local business, or as part of the same thing, so that when you bring in maybe another location, people are very short-sighted. So they never think that their local business will grow into anything other than a local business. And that's where you're going to stay. So you're going to pigeonhole yourself as that local business. But if you're starting out, and your ideas always grow, and you know that you eventually want to be in a city, in a bigger city is close by, and you want to be there and you want to have a local business there also, well, now what you have, you have your parent organization, and you're going to have two locations, which can each be a local business that is part of this bigger organization. And it's how you start referencing these things. I normally if you guys see me on social media, more is being facetious with Robert Moses playing with him about how we're playing the Kevin Bacon game, six degrees of separation, Six Degrees of Kevin Bacon, six degrees of I love bacon, you always want to see me but it's all the same thing. You have nodes on the web, at each time you create a local business, or an organization or whatever you do. And what you're doing is you're telling Google everything you can about this thing. The thing is unknown. On the web, the more you tell Google about this thing, the better that you define it, and the better that you tell Google, everything that's related to this node. So you're going out and you're naming other nodes, and you're showing Google how they all belong. It's the Kevin Bacon game. We call it and we try to show how we relate to Kevin Bacon in six hops or less six degrees of separation. That's what we do when we play the game. However, it is that you play it right can make it harder four degrees of separation and four hops. However, it is that you do it that's exactly what you're doing. And this is how you should be kind of thinking about schema. So how then, do I reference this local business? How do I make it part of the organization or how do I Google that the organization is actually the parent of this local business, and then how this webpage fits in, and how this article fits in and how my images and my videos and everything else, what it's all done through schema? Because Google wants to see the structured data, the bot can only read the structured data, it can go into your content and pick out the entity that I understand all that we work content in a way where we push the entity into Google, but the best way to do it is through the code where Googlebot is specifically coded to go and read the Jason plus LD code. So if you have that advantage over everybody else, why would or if you can have it, why would you not go above and beyond what everybody else is doing? Stop using that Yoast garbage, that everybody else's stop using just web apps or whatever else, not take that framework and develop it? Because I've seen people commenting on his course that has gone from 2030 lines of code to 250 lines, and just getting started. I've seen like I've seen Rob write 1000s of lines of schema, where everything references everything and you put everything into everything was once you start doing this, it becomes a game and it can become endless, and you have to find a way to stop at some point. But what I'm telling you is, there's a way to do schema, Rob has changed the game on how schema is done. Go find him on Facebook, Rob Beal schematic. schematic is the course pick it up, do yourself a favor, stop using the same garbage that everybody else is.
What Software Do You Recommend In Building An Industry-Specific Directory Site?
Next question. Hey, guys just saw last Sunday's hangout where Bradley mentioned the building idea directory, looking to get something set up in a similar way for a specific industry. niche. What software plugins would you recommend also monetizing with paid listings? Would you scrape some initial data to create free listings to populate the directory and then later, so the listings, alright, let's unpack this a little bit? Um, alright, so I started off with, I'm only on my second directory theme. The first one I started using was was awful. But it was like, honestly, I bought into the theme. And some It was really the idea that I've purchased was just to start a directory and to me what I paid for that theme in the course and everything. They were talking about building local business directories. So like, essentially, your general marketing agency where you just target you know, anybody in your local city or whatever city you choose, and make the directory, a city-based directory, I chose to go with a niche-based directory, because all I want to work with are Tree Service contractors, that's all I will work with anymore. So I decided I just use that idea and molded it to what I wanted to do. And for me what I paid for that theme. And that course was worth it because of the idea that it was basically it, it planted that you know that seed essentially. And so I think it was 100% worth it. But the theme itself that came with it sucked. I'm not gonna mention what it is because I don't want to bad-mouth anybody. However, this is the one that I'm using now. It's called, um, and you know, there are, there were some issues with it originally, but they've, I think they launched it too soon as the problem. And they've done several major upgrades updates to the theme itself, since I purchased it, which caused me all kinds of headaches originally, because every time they did a major theme update, it would cause shit to break. And I'd have to go in and fix it. And not me personally, one of my our Support Manager, Chris G, he's kind of working with me on a joint venture agreement for some of this stuff. And he handled a lot of that. But it's called premium press. And it's the directory theme. So anyway, check it out if you want. It's this one right here. I think 100 bucks for a year or whatever $99 right now.
And I actually I think you get, like whatever, if you want additional support, you got to upgrade or pay for additional support every year or something like that. I've been using this thing now since I guess November or December when I actually launched the directory site. And I like it, it works pretty well. You know, it does everything that I needed to do. I've learned how to use it. So I'm gonna stick with this one for now. But just want I mean, there are other directory themes out there guys just bought in plugins and all kinds of stuff. This is just the one that I'm currently using. And I don't expect to change this anytime soon. Just because I don't want to go through the learning curve of another type of theme or plugin. So I'm going to stick with this one. This is the one I'm using. Okay.
I'm also monetizing with paid listings. Would you scrape some? Yes. So what I do is and you know, this theme itself as a CSV importer, it's kind of built into the plot the theme itself. So that's what I do. I go scrape listings from, you know, from Google or whatever, and then I run everything through all that have email addresses, I do both. I do prospecting for listings with emails or contractors with emails and also contractors without and I do that using high level, which is the, you know, kind of prospecting and automation platform that I've been using for many months now. It's great. But what I do is I scrape all you know, data for I do it on a state by state basis. So I started with just Virginia today, in fact, I just did, I just uploaded the Maryland contractors, all the Maryland Tree Service contractors to the directory because I've gone through, I think, 750 or so Virginia Tree Service contractors already. So now I went to the next day, which is Maryland, and then I'm going to go to North Carolina, I'm just going to keep expanding that way. So what I do is I scrape all the listings and an entire state, or all the contractors, I should say, an entire state, then I've cleaned the last filter it. Then run all of those that have email addresses through an email verification service, I use true mail.io. And then, you know all the valid email addresses, then they get put into a prospecting campaign, where I just basically sent I upload all of those contractors to the directory, but it's very, very basic that the directory page or listing for that contractor literally just says Tree Service in whatever their physicals like their primary location, the city that their business is located in, then it has their company name, phone number, a web address, if it has a web address does not often do and then an email if it had an email, and that's all it states in the listing, there's no images uploaded or anything else, there's a default image that goes for every listing. And then that's it. And it's the start to index rather quickly. It's crazy how the directory site is picked up on traffic and indexing and all that kind of stuff. And then what I do is we send out a prospecting campaign, either email or voicemail drops, or both a combination of both. And, you know, essentially we're soliciting. We're contacting the contractors that have the free listings that were added to the site. And we're saying, hey, look, can you confirm this information. And I basically just say, look, this is the information I have, I don't send them a link. And like, for example, and just the email prospecting will take phone prospecting out of it, just email prospecting, I send them an email message, it's a cold email sequence, there are five emails in the sequence that goes over, that is emailed out over the course of 18 days. And it's a stop on reply. So if they reply back, then it automatically stops sending them any follow-up emails, but essentially, the email just says, Hey, this is, you know, Bradley, with that, I've mentioned that the company name that the directory, I say, you know, what I'd like I need to confirm your company information, contact details for your directory page on and I mentioned the directory, and then I say, this is what I have listed. Can you confirm if this is correct or not, you know, just reply back and let me know if anything needs to be changed? Or if you'd like to edit the page yourself, just reply back and tell me and I can send you the link to the page and instructions on how to register and claim your pages as a free, you know, with a free account. And so that's what I do. And essentially, what happens is anytime a contractor reply, now I know that I've got a direct line of communication with them, doesn't matter what the reply is, unless they tell me to go fuck off, which occasionally you get that, in which case, I just delete their listing from the directory and I put them on the do not contact list and high level so that I don't send them any more messages. But most people, either they just don't reply at all. Or if they do reply back, then it starts a dialogue. And that means now I have a direct line of communication with that business owner that contractor. So those are the ones that then as soon as they reply, it automatically goes into my, you know, into my pipeline inside a high level as a contact in the contact replied stage, which is stage number one, and then my VA goes in and actually goes and does like a manual scraping of data for that particular contractor and fleshes out their contact record in high level and then optimizes their page on the directory site with their logo, a business description. You know, fleshes that out a lot more so that it's an optimized listing, and then I send that back to the contractor usually within a few days, along with a video email that I use to kind of pitch my services which is GMB services mainly. So that's what I do. I'm doing free listings originally, when I thought about doing a directory I was thought about doing, you know, paid upgraded listings, but honestly, that's not where the money is. The money is not in selling a directory, a premium directory listing for 100 bucks a year or 20 bucks a month, or whatever it is that you think you're going to sell a direct premium directory listing for. That's not where the money is that the money is at upselling them on additional marketing services, whether it's a traditional agency-client relationship or lead generation services or whatever. And that's what I'm doing. I I again, originally I thought I was gonna do paid listings to, but I don't think so i think they're all be free. And it's just a conversation starter for the time being it's a foot-in-the-door strategy. But what I found and this is really interesting is I've got my Lead Simplify form on that site. And I've my directory site. And even though I've only done targeted Virginia contractors thus far, I get organic user-submitted listings. In other words, people can go to my directory site contractors get on my directory site, register for a free account, and then either claim an existing listing or add their own listing. And I've had in the past month or so I've probably had 15.
Around 15, users submitted listings, from people finding the site organically and then submitting their listings, from all over the place from New York, from California, from Oregon, from Iowa, from Florida, I've had all over the place. So it's the site itself is starting to gain authority and gain traction and start it starting to get exposure even outside of Virginia even though Virginia has, that's all I had. So the up until today. That's all that was on there was Virginia contractors. So it's a really powerful strategy. And what I found is because I have on the con, like the content, like there's a request quotes page, essentially, because it's going to be a national directory. So people can go to the directory, and they can either contact the contractor directly, directly, excuse me from their contractor's company page. Or if they fill out the quote, request form, it goes into my Lead Simplify app, which then you know, basically becomes my lead that then I can turn around and sell to another contractor. And what's interesting is one of my contractors, gets notified of every lead that comes in through the Lead Simplify system. And he got one today that was in Georgia. So another like his is a Virginia-based Tree Service contractor that purchases lead from me, and he got one today, it was like the lead that I just got came from Georgia. And I was like, never mind, I just ignore that one. So it's funny because I get leads coming in through my directory site from all over, not just Virginia, but all over the place. Now, as it's starting to gain more organic, like more organic traffic, I'm starting to not only get more user-submitted listings, but I'm getting leads generated from places that I don't even really have optimized listings in yet. So as I said, as a good starting point, it's just a foot in the door, a conversation starter. But I can see that over the next you know, six months, 12 months that the site itself, the directory sites, his site itself is going to become a big lead generator, that then I can turn around and monetize by selling the leads and selling, you know, advertising space and such on the site itself. Okay. Does anybody want to comment on that? I know, it's kind of like my own thing. But Marco?
How Do You Setup The Schema For An Industry-Specific Directory Site Listings?
No, I'm good. Okay. The last part of that, he says also, because all the listings will likely be similar. What can we do to properly set up schema to avoid potential duplicate content issues, I haven't had any issues at all with my site. And, you know, I'm not putting structured data on every single page.
Maybe if it's a contractor that, that if, for example, if it's a contractor that I have communication with, we optimize their page, and then they end up buying leads from me or becoming a SAS app subscriber or one of my clients, and then I will add structured data to their page. But I'm not doing that for just all the general, like free unoptimized listings. There's no way I'm going through all of that is too much work. And I haven't had any issues with duplicate content, anything like that, because the title tag of every single page is the company name, that of whatever contractor it is, if that makes sense. And so it's not a duplicate content issue.
Not that I think there would be anyway, so I wouldn't worry about that. I think You're overthinking that. Don't worry about it. I haven't had any issues with that whatsoever. No such thing as duplicate content anyway, that's correct.
What's The Best Way To Monetize Branded Aged Domains From An SEO Standpoint?
So Chris says, Hey, guys, I got a client who has a whole bunch of branded domains for brand protection, all three of one redirecting to the main comm site, the client is looking to leverage these domains more, and I was wondering if there was anything from an SEO point that could be used or something to monetize them with? would think voting be a good idea? these domains are quite old and have been aged for four to five years. Curious to get your opinions, Marco? That's a really good question for you. I'm not even sure how to answer that one. What would you do?
Yeah. Link Building is always a good idea, except those three-on-ones are not really powerful domains redirecting to the client site. They're just domains that were purchased tlds, which don't really provide protection that 301 anything that Google is going to push through that 301 is going to go directly to the money site. That's why we build the SEO shield. Now if you want to power up all
Have those existing domains. This is where it becomes so much work because what he's talking about is building his own private blog network. So bringing these out from a 301 into existence, so that they provide an additional push to the money site. So you're talking about developing each one, content, images, videos, whatever, an SEO shield, because now you're separating the entities, or you're making it an additional entity or additional part of this entity. And we don't ever want to confuse Google. So now we have to create the relationships between the main site and this PBN that you're thinking of building, which can become ridiculous, especially the expense. This is one of the reasons why when we were thinking about creating the expansions to our ys stacks, we said, rather than building a PBN, why don't we just expand the existing g site, create the keyword relevance, and then push the power from there into the categories on the money site, mirror the money site on the G site mirror the G site in the GMB doesn't matter if it's local or whatever it is local is relative, try to mirror that those silos it up in press releases in some kind of way, and then push the link building through the keyword relevance that we've already created. And into our entity stacks and everything else that we do that's part of this into the tier one branded, which we're claiming in our schema.
And so to me, building all of that power, expanding that our stack, which already pushes massive power, and expanding, extending it so that it creates even more power, putting power into your silos, pushing then your content out into your syndication network into a claimed footprint.
That's no longer obviously there, just to provide links back to your website. But it's there serving a purpose. It's part of your brand. It's what you do. It's what everybody else does.
Everybody, everybody has tweeted, they're on Facebook, they're on Instagram, they're on Pinterest, they're everywhere. So why wouldn't you be? And why wouldn't you be taking advantage of the SEO benefits since you know a bit more than everybody else? Because you're obviously looking at the SEO benefits behind this?
What would you do to them to monetize them, like nothing on that you're burning to put all of the work that it takes to rank each and every one of these, which means an SEO shield for each one. And it means probably a GMB for each one and then looking how you're going to claim that footprint or if you just want to separate the entity altogether. So that they aren't they do create that ambiguity, but in a good way, so that you ranking multiple in multiple entities for that same set of terms that you're trying to target. But it's not it becomes an idea of Okay, how much am I going to have to spend? or How much is this client willing to spend to get this done? Yeah, it doesn't matter if they've been aged, I'm reading the rest of this four or five years, doesn't really matter, you can take a brand new domain that doesn't even have to be a.com, dot net, or, whatever. We're ranging that.club.co, dot, whatever, it doesn't matter anymore. What matters is only how much power you're pushing into these domains to rank them. That's all that matters now, and how well you're taking care, of course, of the entity that you're targeting through each one of these. And so how much money or time are you going to invest? How much money does the client have that always comes into play? link building is always a good idea. But we don't do it anywhere except through the SEO shield or through T-one branded, or outside the press releases, which is a good way to shield yourself or any other asset that is not the money site, don't touch the money site. And if you have those domains or 301, directly, they're redirecting to the main.com site, then you're live, you're building links, basically directly to the money site through that 301 redirect.
I don't know if that really answered the question at least. So to answer it more succinctly, I wouldn't do anything with them. build out your SEO shield, build out your entity build out your brand, push power into that and rank for additional terms, monetize that rather than anything else.
Read.
Does Google's Mobile Call Only Ads Work Effectively If 90% Of Consumers Want To Check Out Websites, Reviews Before Contacting A Local Business?
Okay, Gordon says, Hey, guys, I have a quick question. I was wondering since it appears that about 90% of consumers now want to check out the website reviews etc of a local business before actually contacting them. Does Google Ads mobile call-only ads, also known as pay-per-call ads still work effectively since that type of ad doesn't allow the searcher to do any of that checking before clicking to call? Thank you
Pretty much free help, as always, it is greatly appreciated. Well, it depends on the business, Gordon, you know, certain businesses, it depends on what the, again what the business is, you know, like, I found that you know, like emergency type services, for example, that a lot of times people don't spend a lot of time researching, they just, they need a service, they search, they call whoever shows up at the top so they can get it done. You know, for example, you know, emergency Tree Service, emergency tree removal, we have storms in Virginia, and every now and then we get some bad storms and trees go down everywhere. And next thing, you know, our phones blow up, because everybody and their brother is calling every tree contractor they can find on in Google and they're not doing research, they just need somebody to come out immediately. Um, so it depends. Now I've run call on the ads quite a bit. And one of the things that it does is it makes you it force, it shows the brand name.
It's really like that. So that guy that's dealing with that crooked nose. Do you really want people, not people who want to review and research? Do you really want to offer people a click a click to call ad or whatever the mobile call-only ad to appear for this person? No, because they're doing their research and they're going to pick whoever it is from their research, or they're going to pick whoever it is from their emergency. So what you're what you have to look at Borden, who your client is, and who the client's target is. That's how you should be basing whether you run the mobile call on yet because I Bradley said you got a roof I said a tree on your roof. It's now if you have a tree that might fall on your roof, you got time to research.
It really that's what we're talking about how urgent that emergency or that problem is.
What MGYB DFY Services Do You Recommend To Boost YouTube And GMB?
Right on next one is Rugs. He says we bought your SEO shield for our website a month ago local rug store and e-commerce store. Now what done for you services do you recommend to boost YouTube and GMB?
Well, you know we have embeds and link building which will work for both of those. I would encourage you I know you're asking about done for you services. I think we're going to be launching GMB posting soon in MGYB. So that would be something that we would recommend. Absolutely. If you can't wait then I would recommend picking up a local GMB pro so that you can maybe have somebody in-house or you can train a VA to do GMB posting and optimizing the GMB the way that we teach in local GMB Pro. That's how you're going to get really good much better results from GMB. As far as YouTube and you know, just getting better results from the GMB without the on-page stuff. I'm saying that's critical, by the way. So I would encourage you to pick that up or if you just want done for you services then you know like I said, YouTube and GMB stuff embeds link building that works content marketing. Again, that goes back to GMB, posting that kind of stuff. And with YouTube to syndication networks, do you have an SEO shield so you have a syndication network, if you have your YouTube channel, also triggering to your syndication network, then that's great because that works. It still works great for YouTube SEO. So every time you publish a video, it will automatically syndicate out across your branded network. So powering up your syndication network with link building, and embeds is also very powerful. All of those SEO shield assets can be powered up with link building and embeds. So all of that again, think about it. If you're looking for done for you services, then the best thing that you can do is just power up beside what you're doing for content marketing, right producing content, which is critical, then it's just powering up the asset that you just purchased. And that's something that you just continually do and you can push a shit ton of power into it if you knew how to do it. Do you want to come in? Yeah, boost boosting the GMB boosting the GMB means that you're constantly doing post the local GMB pro wait. If you don't have local GMB pro way, if the local GMB pro rugs, then go get it. It's the training that everything else is based on. Everything else comes from that we, we were the originators on that we were the ones who set the standard for how to use local touch SEO local GMB Pro and get results. Something that I'm still using to this day to get results, you guys can see it in the free groups just go there, look up my posts, because I'm posting results all the time.
So posts, images, local image, nothing works better than local images. I don't give a shit what anybody says. It's just too many niches that I'm working in. And too many posts. I'm getting on some posts 3000 something views on posts. So there's something to be said about local images versus all other images. It's just time and again, I see it if I use a local image taken at the location works way better than anything else that anyone can do, no matter how well you spoof it no matter how well you take care of the zip and the metadata and any anything else doesn't matter.
Yeah, you're right about that. That's two images, video posts. So you create a variety that what you use on the post as a CTA also matters. And then how you live build, and how you're doing beds plus link building also matters because you have to get it powering up so that it pops into the three-pack and it starts getting traction, people start clicking on it. Without that then you're lost. All you have is something that might look really nice that's not appearing in front of anyone. getting information from your insights from your analytics from your search console and targeting that information through the GMB. I go through all that in the Heavy Hitter Club. I show exactly how to do it, how to use it, how to pick your keyword groups, how to focus on the entity how to focus your content on the entity how to write the GMB post so that is focused on the entity. These are all things that you have to do. So it isn't just okay, how else can I boost? My GMB? There's a very specific way there's a very specific method it's called local GMB Pro. If you need more than
That's called the Heavy Hitter Club, the paid group, not the free, because the how doesn't get shown for free.
Other than that, then you've got if you want done for you, it's mgyb.co, you have access to dedhia master spammer through mgyb.co. That's who does our link building, and our embed gigs to power up everything that we do. The results that you guys are seeing that I'm showing are because I use dedhia, I use various gigs. To get the results that I want. I set everything up the way that the way that I show it. I don't do anything differently. I'm showing the process Exactly. And then that he comes in, and he matches it. And it all just flows downstream to the destination to whatever it is that I'm trying to rank. That's the process. And that's anything else to boost the GMB which is no small task. And it doesn't happen overnight.
Sweet a follow-up to that was I heard you recommend a separate syndication network for YouTube? Should it be single-tier one? No, not actually, I don't recommend a separate syndication network for YouTube. If you're producing videos and blog content for the same brand, then you should be really syndicating your YouTube content to your branded network as well. like Tom, I talked about separating it is a lot of people that just do you that were you know, people that were doing YouTube, SEO YouTube stuff would set up an associated website for their channel, right. And then they would publish videos to their YouTube channel and then go publish those same videos like blog posts to their WordPress, their self-hosted WordPress site. And they would have both triggers the same network and it ends up looking like duplicate content because they weren't changing the blog posts at all. So that's all I'm saying. That's all I ever said about that. Like, I mean, if you're publishing, you know, content for your YouTube channel for the same brand as your money site and your blog, but the videos are different than the blog posts, then that you can trigger both from both sources to the same branded network. And you should because it's all branded content. However, with YouTube, you can also add as many additional networks as you want that are triggered by YouTube. And they can be persona-based, they can be niche-based or themed, not branded, because you should only have one branded syndication network, right? That's your tier one branded syndication network. But you can stack as many or connect as many syndication networks to YouTube that are not branded like, again, persona-based or theme-based, niche-based type syndication networks for YouTube. And it doesn't matter how many you add single-tier multi-tier, it doesn't matter how many you add, the more you add, the more power you can get out of it eventually. Because YouTube, there are no footprint issues when you're acting as a publisher for Google. There are no footprint issues never seen anybody suffer any consequences. from having too many syndication networks attached to a YouTube channel. It can cause a problem if you're doing it to your money site for blog syndication, which is why we always recommend one branded syndication tier one network for your blog. But again, both your YouTube channel and your blog can syndicate or publish into the same branded network, and they should because it's branded content. That makes sense. Okay.
Should You Add Programmatic Pages Like Filtered Or Searched List Pages In The Sitemap?
It's not something that I do or focus on. But I don't worry about the search product list pages.
Unknown Speaker 54:14
I don't worry about adding them to the sitemap or index name, it might be a good idea to have them index for those search terms that do have volume but not no specific page. But so here's where I go into it or what I go into the Heavy Hitter Club, when you start seeing those patterns of search terms, then why not build a specific landing page for those terms.
People would have a better chance to convert and you would have a better way of showcasing whatever it is that's covered by those search terms. And you can develop the schema, maybe content or a set of entities or supporting keywords around that for that term, which would have helped even rank better and probably convert better. Of course, you can dynamically generate the metadata, the header data, you can even use a plugin that I created to dynamically generate schema for e-commerce.
But, again, I always get into is there enough traffic for these terms to put the work in, that this requires? Or is this something that's better left off for later? So that you can focus on things that can drive much more traffic than worrying about these low traffic generating pages? I mean, if it's worth it, if you have seen it over and over, then that it's time to develop a page. Not something that that's dynamically generated. I don't know if that makes sense to everyone. It probably made sense to rogue.
Guys, we got a lot of really good questions we got Yeah, we're not enough. Sorry, guys. Unfortunately, we're not gonna be able to get to all right.
I see several questions digital. Why are you asking about directory stuff? I would love to address it there. Maybe.
Maybe we can target some of those next week, too. But isn't that Wayne's VA, he can ask during the Semantic Mastery mastermind maybe so yeah, yeah, you get the Semantic Mastery group. That's for sure. The mastermind group. So Alright, sorry, guys. Let me get back to this. We'll try to answer a couple more before we wrap it up for the day.
Is There Anything We Can Do With Subdomains On Our Website To Benefit The Overall SEO?
The next one was Bruce. He says, Is there anything we can do with subdomains on our website to benefit our overall SEO? I mean, I don't. I could give you some like just random ideas. But I don't. I don't really see the point in that when you could be focusing your effort on building out the or G site, drive stack all that, and powering that up, which is what we would recommend. I mean, if you don't know, how am I doing much with subdomains? Is I use subdomains for specific landing pages. If I'm building landing pages on, you know, like landing page builders instead of in the site itself. For example, I might use subdomains for, you know, like a blog, if it's on a site that doesn't have a blog, like most sites are WordPress, obviously. But sometimes they're not. And if they're not, then I might put a blog WordPress site on a subdomain for it so that I can have a blog. But for the most part, you know, I don't do anything with years ago, we used to do crazy stuff with subdomains too. But not anymore. Good. We just don't have to because we're able to do everything within Google's ecosystem using Google products, and the SEO shield the entity assets. So I don't there's not really anything that I could suggest. How about you, Marco, we no longer recommend spamming the money site and a subdomain. Although it's treated as a separate domain, it's still part of your money site. I like keeping that clean, pristine. So when people come and look at anything that's related to my website, it all fits the same pattern, the same look, the same colors, and people get give them the same opportunity to convert at each one of these points. There's no sense anymore in trying to boost up a subdomain when as you said, I can just use my T site for that. And I can use an additional dry stack within the main drive stack to do that. And I'm powering up the drive stack. And the D side, the main stack, and the homepage of my D site. I'm powering up my money site and the categories that are attached to that. And I'm powering up my T-one brand two because my content is going up into my tier one branded from my booster website. So so what we do just fits everything together where we no longer have to use those subdomains to manipulate domain authority and page authority and what is the content of your seats? A patient flow? We no longer have to do that, if not necessary.
Is It A Good Idea To Build Contextual Web 2.0 Links To An Established Money Site That Has Many Links On It?
Okay, last couple of questions. Herbert says, hey guys, is it a good idea to build contextual web 2.0 links to an established money site with many links already using URL in generic terms as the anchors no keywords, or would this damage my money site, I only wish to run a small campaign to dilute anchor text for diluting anchor text I prefer using press releases. I don't like to do any sort of web 2.0 link building other than through my syndication network to the money site. You know web 2.0 links are great for tiered link building to your tier one entity assets, but not directly to the money site, which is why we set up the SEO shield because all the link building that we suggest is to your actual SEO shield because those filters are shields, hence the name shields your money site from any potential Google slapping, so to speak. So that's why we do that. Like I don't recommend it. You know, I can't suggest to you to do web to Dotto link building to your money site because it's not what we do. That's not what we preach. And it's certainly not what we practice. We want to comment that Marco never build links to your money site. let that happen naturally. Yeah, that's the only time I do it. Now as well through our tier-one entity assets. I will build links to a money site or through private releases. And even then I'm not you know, for the most part, I'm using press releases for naked URLs or branded anchors for the most part. Very rarely, why do any sort of anchor text link to the money site with a press release? Yeah, well, we claim T one as part of the entity, right? Correct. What I mean is don't grab those web two dot o contextual and throw them at the money site, throw them at the T one branded. That's right. I agree with that. 100%. That's what that's for guys because it protects your money site. Alright, I'm gonna answer Dan's two questions here. And then we're gonna wrap it up, guys. Sorry, guys. We can't get to all of them today. Dan says, Hey, guys, my GMB site is ranking in the map pack. But the money site is back at number seven. What do you suggest to switch that up? Thank you. Yeah, you know, it's funny because I've been focusing for the last several months on just GMB stuff. And I could give a shit less about organic rankings, however. And the last probably six, five, or six weeks now I've started focusing on that as well. And part of it is because I'm using and we've talked about this before, but conversion AI paired with surfer SEO, and it makes drafting well-optimized content. I know that Marco even takes it one step further and a Heavy Hitter Club I have not gone that far yet. From what I'm doing. I've been focusing on just ranking GMB's. But now I also hope I'm also pushing on trying to get organic rankings to catch up with the GMB rankings. So that I get the best of both worlds. And so what I've been doing is been and I've been doing this myself have not trained anybody to do this yet. But I've been optimizing writing and optimizing content with conversion AI using Jarvis right, which really just helps me to, he does the conversion AI doesn't actually write all the content. It just sparks ideas for me or changes the tonality of the content so that I can draft it. And then I tune it with server SEO which integrates with conversion AI, and I've had significant jumps in organic for example, I've got GMB is ranking in the three pack but the corresponding location landing page might be on page three page for no shit, and I didn't care because we're getting leads. That's all that matters. That's I sell leads. So I don't care where the leads come from, as long as I'm getting leads. However, as I said, I was just talking about this with my partners. Yesterday I got you know, doing the conversion, AI, and surfer SEO and just doing on-page stuff and I'm optimizing the on-page for the GMB website itself. And also the location landing page if it has an associated, you know, self-hosted landing page or website for that GMB. So I'm optimizing those two pages by using conversion AI to help me draft the content and then I tune it with server SEO. And I've seen page as I've just talked about like on page three, for example, the landing page associated with the GMB and it's in the three-pack. But the landing page is on page three, optimize the content and within seven days, 10 days, it jumps to page one I mean moves up 2530 spots No shit. It's crazy and that's with like little to no backlinks other than what we built through our tier one branded entity assets. So that's what I would suggest. That's what I was getting at with all of that was optimize your on-page content both on the GMB website and on the location landing page. tune the content use some of the tools surfer SEO is not the only tool out there that does it just happens to integrate with conversion AI, which is why I like it. But again, optimize your on-page and I'm seeing significant organic jumps just from doing that especially when you if it's got a GMB website associated with the GMB that's already ranking, optimize the content on the GMB website also, and then the landing pages that are associated with that GMB and those two combined usually see a pretty significant jump in organic rankings at least I have any comments on that Marco? Yeah, just to correct that a little bit. I am not teaching how to do content Jordan's way in the Heavy Hitter Club that stays in Popo that died and Bozo the people who were there got it and the people who weren't there did not get it and will not get it. He might come again to perform like next poll for life and do a read-up version of his content writing system and how the VA that we train, does it. He might I can't guarantee it, I have to talk to him. But if he does, I can guarantee you it's not getting out of having POFU Live 2021 just like it didn't get out of 2020. That's one, two, as far as your business site ranking sometimes that initially pushes a lot of power. Use the right link in the GMB to link to your money site, and then do your schema correctly. The way that Rob teaches in his schema course to create all of the relationships, how your money site relates to the GMB which one the parent organization is and that takes care of a lot of your problems whether your money site will start to come up and the GMB will start to go down
But why be Why do you care? The GMB is also a money site. The GMB is also a converting page. It's part of your brand. Why does it matter that the money side is that is at seven, and that the GMB site is ranking? Oh, the one is ranking better than the other the both related they should both convert.
So I don't it to me that's not an issue. It's an issue that takes care of itself over time, or that you can take care of with the right schematic relationships. Perfect. Our last one, I just want to cover this and then we'll wrap it up dances. Another quick question a client site was spammed with dozens of URLs, however, I can't find them in the dashboard to delete any ideas. Not sure what you mean when you say dashboard unless you're talking about Search Console.
If you have link building, you know link analysis tools like majestic, which I just subscribed to majestic again, after not having a subscription for years.
But anyway, if you have something like Majestic or Ahrefs, or something like that, where you can get a list of But typically if typically, you can export the links from search console that are linking to the site. But if not, if, for whatever reason, they're not showing in Search Console, which I don't know why they wouldn't be. But if they're not, then if you have the list of links that you know are pointing to the site in from like h refs, or from majestic or whatever, sem rush, whatever, then you could always do a disavow file. I know some people don't like doing that or say never do that, blah, blah, blah. But I've had clients sites that were spanned, that I submitted disavow files for, and had actually seen, you know, significant improvements. So, again, you have to determine whether it's something you want to do or not. But, you know, I think there is something to be said for disavow files. You know, because I've actually had good experiences with it. So that, if that answers your question, I'm not sure that that was exactly what your question was, I'm not sure what you mean by the dashboard, I can only assume that you mean Search Console. But typically, if the link is present, and Google is aware of it, it will show in Search Console, you just have to do an export links list. And you'll get a CSV file with all of the links in it. And then you could always go back and select the ones that are spam links that you know, are or harmful links and then submit them as a CSR, excuse me to the disavow tool. So that's my take on it. Those of you wanting the how those of you needing more heavy hitter dot club. That's where we get into the technical side of things. That's the only place where I share and go deep into how it's all put together. How it's all done.
Thanks, guys. I can't wait to check out his scheme. His course, man. Yeah, and that rabbit hole. You thought POFU was good. Wait until you get the court to Awesome. Thanks, Marco for sticking around. See you guys next week.
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