How Do We Know If Our Ranking Efforts Have An Impact On Moving The Listing Closer In The 3-Pack?

In episode 253 of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=3zEydUI14dA), one participant asked how to know if our ranking efforts have an impact on moving the listing closer to the 3-pack. The exact question was: By the way, you mentioned previously that the order of the GMB listings that show up after you click ""More Places"" at the bottom of the 3-Pack is primarily based on their proximity to the searcher and not as much on their ""ranking signals"", but if ""ranking signals"" are a significant factor in getting into the 3-Pack, why isn't it the same for the listings that aren't in the 3-Pack, and how do we check if our ranking efforts are having any impact on moving the listing closer to being in the 3-Pack? . . . Thanks again #localseo #gmboptimization #gmblisting More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH