Is There A Way To Avoid Wasting Too Much Link Equity On The Homepage?

In episode 368 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=vET_RBbL3Q0), one viewer asked if there is any way to avoid wasting too much link equity on the homepage. The exact question was: Say you have a typical silo’ed HVAC non-client owned lead gen site with silo link juice flowing up through each top of silo page (Residential and Commercial and Industrial) to the Home page. That Home branding page might have some locational or general content relevance so could be the highest ranking page on this website. G likes branding & how it makes us look like a regular biz, BUT for generating leads we would ideally like search to take prospects directly to the relevant page to avoid any possible falloff of interest. Do we always want a distinct Home page? Any better for the Home page to be the top of one of the silos? Are we better off having the Home page redirect to our most popular service? Alternately, is there a way to avoid wasting too much link equity on the Home page? Get Bradley's GMB Process Checklist for free here: https://gmbprocess.com Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/2rmHAjA If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH