Do You Add New Content Each Month For A Local Lead Gen Site?

In episode 385 of the weekly Hump Day Hangouts by Semantic Mastery (https://www.youtube.com/watch?v=aLooDLLPTPc), one viewer asked if do you add a new content each month for a local lead gen site. The exact question was: (2) With a Local Lead Gen site, do you currently have to add new content, say monthly, in order for Google to keep it ranked? . . . And if so, if it's a WP site with multiple Cities you are ranking for, do you add content on each of the individual ""City Pages"", or as ""Posts"", or as new ""Pages"", and if one of the latter two options, is a link from the new content to the related City Page all that is needed? . . . Thanks for your help, as usual it is VERY much appreciated Get Bradley's GMB Process Checklist for free here: https://gmbprocess.com Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/AOIlUYJ If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/F2GbSCY Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2OkthF9 Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/WAMdbFr And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/pGPUWVj Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/uUkV57e