What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

In Hump Day Hangouts episode 234 (https://www.youtube.com/watch?v=f7yXokRYNlc), one participant asked how Google decides which brand should rank first when both of them have the same name. The exact question was: Hi Guys, one more question, did you ever run into a situation to take the number one organic / gmb rank from a competitor when both your client and the competitor had the same name in GMB, and nearly same exact matche domains? The both shoot for the same exact match brand name. What makes google decide that one brand is actually now another brand, eg one website overtaking the top positions / even knowledge panel in some cases. #googleranking #googlemybusinessoptimization #localseo More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: http://bit.ly/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: http://bit.ly/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): http://bit.ly/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: http://bit.ly/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: http://bit.ly/1KpjAzH