How Do You Change A GMB Listing's Name Without Compromising Its Current Rankings

In Hump Day Hangouts episode 246 (https://www.youtube.com/watch?v=UiJ3HwYpwwg), one participant asked how to change a GMB listing's name without compromising its current rankings. The exact question was: Wondering how to handle this: My client is a local franchise store, 6 months in biz, his citations are messed up because I added a primary keyword to the company name in the GMB listing but that keyword is not on any citations. The GMB is listed as: [brand name + city + keyword + city]. His GMB is ranking great for the main keyword in a metro area but the citations show his name only as [brand name + city] with out the keyword. my concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to match the citations. He gets 3-5 new customers daily from google so he knows when it drops. Should I add the keyword to the citations listings? also thinking to drop the first city name so the name would be [brand name + keyword + city] your thoughts? thanks #gmblisting #googlemybusiness #gmbseo More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH