How Would You Add Relevancy To Your Money Site Using Drive Stacks?

In episode 262 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=UfzMWRGX6OI), one participant asked how to add relevancy to a money site using drive stacks. The exact question was: I have been trying to push my site further up for a group of keywords relating to ""food tours"" in my city. I find that there is one competitor who is ranking very high for these keywords and it seems they aren't doing much SEO. While I have been really trying to push with creating the loop, some link building, etc but typically can't crack the top 5 for these words. In SEM rush, I did some topic research for my brand and their brand to see what the ""High Efficiency"" was for each brand name Keyword. I was trying to establish what google was seeing in this competitors relevancy that it would deliver them so high for all ""food tours"". It seems that the topic around my brand name is very efficient for ""Tour guide"" while they returned very efficient for ""Vietnamese Food"". I felt like I needed to add onto the ""conversation"" around my Brand Name to develop an association with ""vietnamese food"" instead of just trying to drive further into the ""food tour"" keywords with link building. Inside my drive stack, I had created a ""Vietnamese Food"" Folder inside a ""Food Tour"" Folder. In the ""vietnamese food"" folder I have put together alot of Docs that are related to Vietnamese food directly from the conversation and subtopics I could find in SEM Rush with high efficiency for the term ""Vietnamese Food"" based on Q&A and Subtopics. I then pointed those Docs at my money site (I haven't created a page for it on my google site yet). Q1. Would this be the right approach to take on trying to push my Money site up further? Q2. In regards to the keywords used that I have found relating to ""Vietnamese food"" would it be okay to use keywords that establish relation to Vietnamese Food like ""lemon grass, Pho, Vietnamese Pancakes"", inside the drive stack pointing to my money site, rather than just my ""food tour"" Keywords? #drivestacks #syndicationnetwork #contentcuration More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH