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Announcement
All right, we are live Welcome everybody to Hump Day Hangouts. This is Episode 351. Today is the fourth of August 2021 months. Go around, say hello to everyone real quick. We already got several really good. Some look like some good questions on there today. And if you're watching live, go ahead and pop your questions on there. While we're getting started here saying hello, all that sort of good stuff. But start at the top of my screen and work my way down here. So, Chris, you're first How are you doing today? Doing good. Just made it back home in time without most of today. So yeah, glad to be here. Nice. Cool. Marco, how are things going with you today? rainy season
rainy season, it's tough. Much like the dry season, much like every other season in Costa Rica, since we don't have a season. But it's good man busy, busy, busy, busy with a lot of stuff, a lot of entities. research for those of you who don't know, who have been like outside of the web. In the past, I don't know, year or so it's all about entities. As the game we're playing, we're trying to build the best entity, not according to some third party measure metric that you're getting wherever it is not according to one piece of software that you run, uh, you don't really know how to run it know, the best entity according to what Google is comparing your entity which we don't know. But what we can do is fill out the variables that we do know that we understand. So that we expand the database to what we want the database to include. And since nobody else's entity includes what ours includes, let's say, the data set that everyone else is compared against versus our data set being compared against something that you can never achieve. So it's really interesting how you can join me, Mueller will tell you anything that says that you cannot optimize for AI.
And I mean, what is it that we do? what's what's code? What schema if not optimizing for the Semantic Web, what's working with entities in content, if not optimizing your content? For the AI that's going to come in, take a look, it's not only the natural language processor but there's a lot of other algorithms at play, I'm not going to go into that right now. It'll take forever, for me to go into each one, Bert Elmo, this is four or five different ones, that plate that is measuring the content in a different way and extracting different things from the content, natural language, Google's NLP being, but one of them. And so what is it that we're doing? What do we do? Do we just, okay, you say we can optimize Oh, so we just do nothing, or we just go and write whatever use one piece of software. And I see some people where all they do is conversion. And all they do is this and all they do is that and that's how it works. You have to extract the best entities for the data set so that your data set becomes the best data set for whatever match it is a query is nothing but someone looking for an answer, correct? Some type of answer on the web, that's all it is. Whether it's a question or not, they're looking for some type of answer. Sometimes they're looking for education, whatever it is, they're looking, and we try to give them an answer. If you become a problem solver, you are in your niche, the person who people go to solve problems, Amazon solves a lot of people's problems. Just as Web MD solves a lot of you're not going to go to them for an operation. But I know a lot of people will go into WebMD and look at what's going on in Web MD. So that no symptoms, okay, maybe I should go see a doctor because I'm having this, this that net, and this says go see a doctor. So maybe I should go see a doctor, right? So it depends. But if we understand our niche, or if we understand Google, not necessarily just the niche, then we know the process that we apply to whatever it is to get the results that we want. And I know I'm simplifying it and you guys probably want it more complex, you want it more difficult, and you want us to ask you to spend more and more and more and more of your money. That's not who we are. That's what I want people to understand what we do is to try to get people results. We don't just want your money.
Yeah. We don't want it because we deserve to be paid for the time that we spent figuring out all this stuff. Like, I don't know, I don't understand why. Nobody goes to a doctor and asks them for advice for free. But he tried to catch him at a party. Don't ask him for free medical, but that's not the way it was.
Do you have to go to make an appointment, go to the doctor, see what the doctor says, he'll send you to a specialist? As a matter of fact, if he can't figure it out, and you have to go, you have to pay that specialist. And they may refer you to somebody more specialized. To try to determine what's going on, you'd have to go to the lab, and you have to have some x rays, or an MRI, or all of these different things. We're in an industry where people expect us to give our knowledge away. There is no other industry in this world where people expect you to give your knowledge away. How can people expect that in any way, we try to make it fair, we try to make it simple? We don't try to kill people with the prices that we charge. And I think that by far, by far, our archives and our library and campuses, just about everything that anyone needs to either build a business or to rank, but not I'm not gonna say rank, chase it to get results on the web.
Things are good. I was away last week, guys, sorry about that I needed some time off. For the first time this year, I took a few days off, and years previous to this, I would take off several times per year. This is the first time I've done it this entire year, and it will likely be the last two so but it was much needed, I got the rest that I needed and went right back to work on my book. As soon as I got back and I'm close, I've got four more chapters to write. And I'm at 15,000 words right now. So I hope and I'm really going to try to get it done by the end of this week. But just to catch people up to who maybe haven't watched the previous episodes, what's your book all about?
It's basically a lead magnet for trees, Tree Service contractors, it's how to grow a tree business and how to double a tree business in 90 days. And it's basically going through the three things that I do for Tree Service clients to get them to significantly grow their business in very, very short order and I'm basically laying out everything that I do on a kind of a simplified version of it so that three contractors can actually do it but honestly, what the goal of that is, is to push more people into my funnel. So but it is going to be a valuable book that if people actually follow the instructions in the book, we'll get results there's no question so nice. Well, I have one announcement, we just got the VIP stuff figured out for POFU Live so if you have not heard about or have not attended POFU Live that is the semantic mastery live event. It is going to be again virtual this year you can find out all the details at pofulive.com. But it's the last weekend and in September we got ourselves and some other great speakers lined up. But again you can find out all the cool details of POFULive.com but the VIP event what that is we have these speakers the event on Saturday and Sunday and then on Friday before we have this VIP get to get together where it's just you know one on not one on one but virtually is going to be a small group we're going to get to hang out when we did this live it would be you know, a meet up the day before this is the same idea get to know each other shoot the shit, answer some questions, but we try to keep it more on the relaxed side and get to know each other a little bit before we all go into the event. Right. And we generally have heard that people like that if you'd like to get a little bit more out of it, they're able to do the meet and greet gets know people ourselves but the other attendees as well. And what we're gonna be doing again this year is going to be kind of a hosted brewery walkthrough. So if you're in the US, we're going to be able to ship you the beers it's the same restrictions as last year.
Unfortunately, we can't ship alcohol internationally with this, but we're going to have someone who I know personally, who has knows a lot about beer, who's going to be able to talk us through that. And also be able to select some really good ones and send them out to you. If you're outside of the US, you can, of course, still, join us, let us know. And we can get you a ticket. And what we can do is, you know, spot you the difference, just contact us on the site, if you're outside, the US will rebate a small amount. So you can go out, grab your own beers, and then just join us for the event. you'll still get the walkthrough with the hosted event and get to do everything else. But we'd love to have, have you join us. So check out pofulive.com, that's coming at the end of September. And I highly suggest grabbing your tickets are at the lowest price you can get them right now. And they will be going up again soon. So we reward people who take action. So if that sounds like something you want to do grab your tickets. And other than that, guys, anything else want to cover before we get into questions?
No, just that the beer. Virtual beer tasting was fun last year. I enjoyed that. It was a lot. Yeah, it was really, really cool. I've got to say tonight like talk down around event. You know, it was kind of like Well, we've never done a virtual beer thing. Like is this gonna even be fun? Like lunch? Right? It sounds cool. It was a blast got really good feedback from everyone it was a lot of fun. It was fun. The guy was knowledgeable. Yeah.
Yeah. All right. Well, let me get right into it. Then I want to grab the screen.
How To Effectively Use The Press Release And Wiki Link From MGYB?
And it looks like we're going to start with ADB today. Yeah, the question got my SEO shield and link building package all underway, or did my first press release and also a wiki link? curious how to best use them. Press release, should the links and anchor text link to my G site or directly to my money site or something else? Second 90 page? Yeah, you know, I recommend that you use press releases to link to the G sites. A good Target ID page is a good target. A GMB website if it's for a local project that you have GMB for and you've published the GMB website, GMB map URL, all of those are good targets. I'm not I don't recommend building directly to your money site unless you know what you're doing. So honestly, if if you've got these kinds of questions, you're better off just posting or linking directly to one of your tiers one entity assets as we just described.
That would be I'm sorry, says you asked for three links. So I'm a bit lost as to what to do with them. And you don't need to do three links. By the way, just because it asked for three doesn't mean you need to put three In fact, depending on what your overall goals are going to be or what your kind of long term plan is, if you're going to be daisy-chaining, or stacking press releases, right. So essentially siloing press releases, if you don't know what I'm talking about, you can go to Semantic Mastery, YouTube channel, and search, press release silos or PR silo stacking, or you know anyone of those types of terms. And you'll see a webinar that I did with Marco about how to stack or silo press releases together. And if that's what you're planning on doing, which is very, very effective, it's very powerful. It's the best way to use press releases in my opinion, then your first press release should probably only have one outbound link. So select what you want to power up. Again, an ID page's great g site page's great GMB website is also another really good target for that. So that subsequent press releases that you publish can link to that first press release and really power up that one link. Does that make sense? So that's the recommended way.
Before I move on, Marco, do you want to comment on that or anybody else? Yeah.
Two links. The first one should go to whatever the target is if you have not selected a target that uses a link shortener, like the MGYB shortener so that you can later change the destination of that link. If you have a paid plan and MGYB shortener, it allows you to change the link destination. So say you're working and you want to power something up, it's not ready yet, but you know what the URL is going to be or where you want it to go. Eventually, you can just set it to wherever you want it first, and then you can go back and change it. In fact, your daisy chain can all be MGYB, shortened links, it adds power. They index.
Right on the next question was the wiki link. Best way to derive power from this use? My top-level keyword is anchor text in my money site link, in my opinion, and this is the way I prefer to use branded anchor text for a wiki link. And again, I haven't done many, many wiki links with keyword anchors, I typically just do. I'm sorry, I just had a call coming in. I typically just do branded anchors on wiki links, but that's my take on it. What do you say, Marco? Again, it's a pace that you can shorten the pace that whatever, because we generally placed a link on a Wikipedia page won't be a wiki of an entire Wikipedia page for you. But a link within that's relevant to your website. So again, shorten the link, build links to the shortened link, you're protecting the Wikipedia page so that it doesn't get hammered by a bunch of spam all at once. And you can power up that way. And it's relevant to wherever it is that you decided to make the destination of that Wikipedia link.
Yeah, cuz you can swap it out later date in case anything were to happen. So Exactly. You just cut it. I mean, you can do a 404 with that with the link, or you can just eliminate it from MGYB from the shortener Yeah.
How Important Is It To Have The Exact Same Structure Of The Money Site To The GSite?
As far as G site and G drive directories now, so once you again, it always starts with your money site, right, whatever structure you build in your money site, then you want to try to duplicate that. And it doesn't have to, I know, I've read your question earlier. And you don't need to worry about it having the exact same URL structure and stuff like that. That's not the point. It's the way that you stack the content, right, and the way that you internally link within the, from on each platform, right, so for example, the way that you stack content on your money site, you want to duplicate that same sort of structure on your site, even though you don't need the same URLs, like the same slugs and all that's I mean, you know, you don't need all that that's not the important point that the important part is to stack the content in a similar fashion. And to have the same sort of internal linking structure going on. Does that make sense? And then the same thing occurs with your drive stack, so your folders are within the right, you're gonna have your branded folder as your main primary folder.
Yeah, I'm going to start with number two first, because you cannot mirror or copy or your own the URL structure or the slug. So you can't do that. How important is it to have the exact same structure, what we mean by that is, you want to clone the silo. So if you have whatever category and so if your website is about gold, and you have a category, that's gold futures, and you've written posts, supporting the gold futures category, you want to take that and you want to mirror it on the G site. So you want to create an inner category on the G site, that gold futures that will do its gold, calm, whatever size or google.com Gold futures. And then to that, you're going to add whatever you did on the money site, the silo cap, copy the silo, go look at the pet food patrol what we did on pet food patrol common how we built our silos, then you'll see the structure that you need to use both on the money side and on the GE side. It's out it's public, we're showing it publicly Go go go look at it, because you can get it right from there, you can get the GSI right from there. Now it is important in the drive stack itself to have an inner stack that focuses only on gold futures. And that interlinks only within that gold futures folder for best effect so that you're driving from that gold futures folder into that gold futures page into that gold futures silo pushing over to your gold futures silo on your website.
Focusing on the main entity, supporting entities and related entities and named entity, if there is one, meaning that there's a Wikipedia page, then you can work into this some kind of weight extract extracting entities is really probably just the way that you have to set up the content, whether you have to do it now is really tricky. You have to be a scientist, you have to be really, really go into the lab and take a look at that content and how you set it up. Because doing that with schema and setting up the silos then building links into it is going to have an effect that nobody else is going to mimic like your competitors will have no idea what it is that you're doing or how it is that you took over from just simple things, but I'm not gonna say simple but from just doing the things that are recommended for you to do as you're working this out.
Should The Money Site Also Theme Mirror The GMB's Categories?
So question number three, which is the money site, also theme, or the GMB product and service categories? Thanks. Yeah, well, that's a really good question. And I found that if you have multiple categories for your GMB that are in there relevant. Obviously, you don't want to be adding nonrelevant categories to your GMB. But yeah, there is something to be said for that I've started playing around with that a bit myself because, with Tree Service contractors, there's, in the past, I had created separate silos like Tree Service being like the top-level keyword, but I would set up separate silos for like tree trimming, for example, and tree removal, right. So those would be two separate silos. But those all really fall under Tree Service, right Tree Service is the silo and then tree trimming and tree removal and stump grinding and a whole bunch of other services kind of fall all underneath that they're synonymous. They're all part of the same set, keyword set, essentially. But then there is a separate category in GMB called arborist and tree surgeon. And so that's a whole nother category where you can you know, there are different services that can kind of fall underneath of that. And so I started playing with that actually with some of my own assets. And when I've, when I went, I changed even some of my longest-term projects or my longest the projects that I've had for a long, long time I've gone back and rework silo structure. And I've seen significant improvement on some of the organic rankings by mirroring the category structure that I got in the GMB. Now, keep in mind, these are sites that have GM B's as well, in other words, they have locations that are associated with Google My Business. So I found that to be actually very, very powerful.
You know, I think it's gonna vary though because you can you typically you can get a lot more granular with the type of silo structure and categories and such on your own website. But, you know, I think there is something to be said, again from some preliminary testing on my own to kind of mirror or model the category structure that Google My Business can give you. And again, I've just started kind of messing with that within the last few weeks on my own, and I've seen some significant improvements in organic ranking. From me, modeling the GMB category structure that I have on the GMB, didn't really help much with maps ranking, which is interesting, probably, because that was already kind of baked into the GMB itself, right, the actual Google My Business profile. But as far as the organic rankings, that and among some other things that I've been doing, I've noticed that when I kind of simplified my silo structure and got rid of tree trimming and Tree Removal silos, which are two separate silos and move them all underneath kind of like a flat site structure, which means they're all part of Tree Service. Then I've seen a significant improvement in organic rankings. So I don't know if that answered the question. But that was my attempt at it. So you want to comment on that for me?
Yeah, I don't see how close you can theme there. The GMB especially the services because interestingly, Google messes around with services, you'll see them come in and out. So all of a sudden, you'll have a long list of services that weren't necessarily added by other users, there are recommended services or there'll be changes and added by Google, and then you'll see that they have been extracted from that, that they're no longer there. So it's simply up to me because I don't know I don't work in GMB. It's the AI going in there and taking a look at which one fits best and giving categories and taking away to see which one would be like the best recipe for that DMB. It's really interesting how that how that's taking place right now. And I don't think like trying to mimic that on the website or theme mirror that on the website, every time that Google decides to give you a chance, it's not going to make any sense. To me, I mean, you can go deeper and broader on your money site and add more information, but not necessarily the way that the GMB gives it to you Although focusing on the products does have a great effect on the end. And the categories, by the way, do have a great effect on not only organic, but some map rankings depending on how necessary that category is to I don't know that it would make sense depending on how well that category fits your niche. Sometimes there's a hard fit in that you get in a niche word when there's no exact fit.
How Do You Fix Published Syndicated Posts That Contained NoFollow Tags In The Attribution Links?
Okay, moving on. The next one says my WordPress blog was creating attribution links in the RSS feed in the case of syndicated content, yes. Back to money site posts with nofollow tags, I assumed it's a big mistake and a loss. And I've just fixed it in the entire feed, which will help going forward. But Should I go back to all the past syndicated posts to fix each link now, because nofollow links are still valuable? So don't worry about that, that would be an enormous amount of, well, depending on the posts you have. But even if you only had like five posts, like that's still that's a lot of work to go back and edit all those links manually. Just leave them nofollow links are still good links, guys.
You can do more with follow links or dofollow links, but certainly, but what you know, nofollow links are still valuable to have. So I wouldn't, I wouldn't, I wouldn't waste the time, you're better off just moving, you know, going forward. finding other things to work on. That's my opinion, you should be producing content, yes, on an ongoing basis. And since you are no sense, going back and changing all of those, it's too much work. That's right. Just keep producing that content, you've changed the links to follow. And that's all you need right now.
Wow, we're almost out of questions over that. So, okay, guys, if you got questions, post them, because if we just wrap up early, I mean, if we run out of questions, we'll wrap up early, which is fine. I got a lot of work to do anyway, but just if you guys are standing on the sidelines biting your tongue for some reason, don't go ahead and post your question. By the way, I've got a storm coming in. So if I dropped out because the lightning took me out, the Google Gods took me out. That's it.
Should The Anchor Text In The RSS Attribution Link Be The Post Title Or The Blog Name?
Alright, so the next one is should the anchor text in the RSS attribution link be the post title or the blog name? I heard you speak about that over-optimization, but not sure if the post title would do that? No, no, that's fine. Again, the only time you really have to worry about that at all is? Well, you know, the way I have always talked about it, and if you're using our syndication applets from IFTTT, you know, those it's hardcoded now into the actual the attribution link is actually hardcoded in the applet so that you don't need a plugin that does it. If you do have a plugin that does it, you'll probably set you'll see redundant attribution links, right. And because again, it's been coded directly into the RSS app or to the IFTTT applets. But where I've talked about you can over-optimize is typically what I do is, you know, and again, like if we use the Yoast RSS attribution kind of template, which is this post, or the post, and then it would be the post title, anchor text actually linking to that post URL, what first appeared on or was first published on or was originally published on or whatever, and then it would be a link back to the home there, you know, essentially the homepage of the site with the site name. Or you could hard code it into the attribution to where it would be like a naked URL, right? So URL anchor, there's a number of things that you can do, but that is what I always suggested doing. So I usually kept that format. So the post URL would have the blog post title as the anchor text. And then if I would also include a link back to the homepage as part of every attribution link, then I would either have the brand name, or a naked URL anchor. Does that make sense? And so if you're doing that, then there's pretty much no chance of over-optimizing no matter how many times you syndicate, right? Because it's, you know, again, the post title you are the post title anchor is typically a long post title, right? And it just makes sense, it's a natural way to link back to a post the title that way. The same goes for your homepage if your homepage is if all you're doing is anchor text as a branded anchor or naked URL anchor, that's pretty much normal. So like there's, there's really very little chance that you could over-optimize unless you were doing some sort of like, exact match keyword brand name, which is kind of rare, or you know, at-home services that you see that a lot. But even then, as I said, it's unlikely that you're going to have any problems because typically the link back to the homepage should be no followed, in my opinion. Anyways, I would only, keep the follow link for the post title linking back to the individual posts. And that's just because overtime again, it starts to look unnatural if they're always always always getting links back with dofollow links to the homepage. So I typically wouldn't keep those as nofollow and then put the post's URL, as I said, have the title is that. And then the last thing I want to mention about that is really the only way that you really have to worry about over-optimizing if you're doing multi-tiered syndication networks. If you're just doing one branded syndication network, there's really no chance to over-optimize on any particular anchor with your activation link, provided that you do it the way that I said, right? If you were syndicating the same posts across multiple networks, then you could run into potentially some over-optimization issues. But since you're really only posting, at least with the initial syndication network, that we provide those three main blogs, you blog platforms, Blogger, Tumblr, and WordPress, and those three, just getting three-link backs to each post with the post title URL, or excuse me, as the anchor is not going to over-optimize any one of them. Does that make sense, any comments on that? As a matter of fact, three to five links back to each blog post isn't going to hurt anything, even if it's the exact match. It shouldn't. And I don't see how it will, you'd have to do just a whole bunch like Bradley said, on a tiered syndication network, where now you're getting 12 there's a total of 12 that you'd be getting back. You don't want to do that. But three to five, two, if you're doing it the way that you've shown in Syndication Academy, there's no need to.
Yeah.
Is It Possible To Pull Information From Another Page Into A Local Business Schema?
Alright, so the next one is Hello there, I have seen an offer on the internet that says they will make a local business schema that updates automatically. Once the corresponding GMB gets more reviews, is it actually possible to pull information from another source page in the schema if so out? Probably I mean, I'm not sure exactly which service you're talking about. But it's my guess would be that the schema code is injected or inserted into the page dynamically through some sort of JavaScript so that essentially the schema code is being hosted and, you know, hosted on that services, server, or whatever, and that they're just serving the schema remotely via JavaScript or some sort of container kind of like tag manager would do. And so, therefore, if they're pulling in, you know how the number of reviews that automatically AppStore dynamically updates, whenever new reviews come in, then it could automatically update through their own service, the schema code, I've not used any of those, I do use schema app, I have been using that for well damn near a year now for just kind of coding, but I don't use it to deploy on to the sites. I know there are some services out there right now that will do that. They'll deploy schema onto sites for you. I don't personally like those. Because you're kind of married to those services. At that point. I've kind of taken Rob's lead on this right about, you know, I might use schema app to create the schema code. But instead of having schema app, deploy it to my sites, which is possible with schema app, I just copy the Jason code and then paste it manually into the header of each page. That way, if there's any, you know, again, I'm not married to using I don't have to always use scheme map if that makes sense. That's just an example. But that's probably how they're doing it. That would be my guess, any, any input from you on that one? No, I totally agree. That's the way it needs to be done. You have to have a way to have it inserted to have first of all crawl the GMB to find the new review to bring it back and then to update on your page. So it's a scrape and then show through through JavaScript. I don't see any other way that or else it has to be manual. There's no other way that you can read the review. Right that you can go and scrape the review and bring it back.
Yeah, but yes, I don't see why it can't be done. I don't see.
Is MGYB Shutting Down?
Okay, so the next one is silly. Jimmy is MGYB shutting down? I received multiple emails from MGYB, but not sure if spam? Uh, yeah, I'm not sure how we're gonna handle this one right now, Marco, do you have a kind of a canned reply for that or Adam?
Somebody? Yeah, I mean, we're restructuring it.
We haven't decided how it's going to go exactly how it's going to flow. But all incoming orders, all existing orders, all future orders will all be fulfilled. There's nothing to be concerned about nothing to worry about, you're still going to be able to get your orders in Adam will send out emails on how you can do that. There's a coupon that's available. I don't know if it's available right now where you can order so we will fulfill everything. And once we have a better idea of how it's all going to work. Then we will make an announcement and you will have a new way or the better way or another way to take care of your SEO shield orders or link building or whatever it is that you would like to order.
Yeah,
There we go. Good enough. Any other comments on that? No, not really, I think just yeah, if he saw the email, which he did, it's not spam, you know, we put it in there just what Marco said, just looking at what's gonna look like moving forward, that we've got time to take these orders for this week, and then all orders will be fulfilled. You know, it's no worries there and just want people though, if you want to get that order, and now's the time, because while we're doing this, we can't guarantee that, hey, we're gonna offer X, Y, and Z in two or three weeks or in three months, we're going to be figuring that out. If you want this stuff now, go order it, get your order in before the weeks out.
There you go.
Will Bradley White Label His Book On Tree Service Marketing?
Okay, so Aaron asked Bradley, are you going to white-label your book? No, no, it's specifically for my own agency to building my own agency, and not only that, but it's also specific for Tree Service contractors. So that, you know, I don't know how many other Tree Service SEOs are out there, there's a few, there's no question. But that they would be it'd be a very small audience. So you know, what I'm saying like a very small demand for a white-labeled Tree Service marketing book. So now, it's not going to be widely what is specifically to grow my own agency. But when it is ready, which, you know, first, I got to finish writing it. And it's got to go through an editorial process. And then I've got to get it published. And I've got a couple of places already that I'm going to have published on and I probably will have a physical version for it as well. But when I do launch it, and like when we get on Amazon, for example, certainly I'll have like a coupon code to get it for 99 cents or something like that, and I will share it with you guys then. And it would be something that I would recommend you guys perhaps a model for your own book. Because I think it's there's, I think it can open up a lot of doors. And I'm spending a lot. You know, I joined a seven-day book challenge with Jarvis, which is, you know, Jarvis is the AI writing tool conversion AI used to be called, but now they renamed it as Jarvis. And there was, you know, I wasn't, it was silly me, I thought that I could join the seven-day book challenge and actually have Jarvis write a lot of the book, which was totally the wrong way to look at it. And because honestly, like, I use Jarvis, a shit ton, and my for writing blog posts and things like that, for content for clients and all that it's great, it's fantastic. But when you're trying to write a book, like a how-to book specifically that to sell your own services, and that's essentially what it is, although it's a very valuable insert, there's going to be a lot of info, there's a lot of information in it that, if followed, can get people to tree contractors results, I couldn't allow the AI bot to write that it has to be in my voice. And so honestly, other than helping me to kind of flesh out the outline slightly. In the very beginning, I spent the first two days just doing pre-work. After that, I've written literally every single word, personally in that book, and I'm at about 15,000 words right now. So it's been a very, very, very lengthy process I've been on. I didn't work on it much at all, I was off last week. But I've got about almost three full weeks into this book now. And I've still got another four chapters to write. So anyway, once it's ready, guys, I will definitely make an announcement and do something to allow you guys to get access to it. If for nothing else for them for $1, if not for free. And that'll be good to hopefully get some reviews from some of you guys.
That's what you need to do. But and nobody can speak for you. But you people can quote you, people can paraphrase you. But nobody can say things the way that you do.
Right on. And yeah, I mean, I get that it's easy to get caught up in using too many tools, too. We, yeah, my team is down, we're using for consistently to produce content, and we've got a pretty good, pretty good process down that's efficient, it's effective. It's working quite well. So
Do You Still Use WordPress Categories?
Alright, moving on to the last one, or excuse me, not the last one. This was the last one regarding tag silos in the training that Bradley taught in the MG y b process training, which is helpful for building out location, or city tags as a tag silo, a modified simple silo, and therefore you still use WordPress categories, and you still read now, if you go back through and watch it again. And again, you know, I can cover this a lot more in-depth, if you were to come and join a mastermind I'm happy to. I've talked about it a lot in there. And I can go through it again. But it's you're using tags. So remembered tags are a taxonomy, but it's not a category, right? So it's not the same, it's it can produce similar things in WordPress, and you can structure it similarly. But it's not quite the same because a tag is a tag, right. So like a tag, when you sign a tag to a post, or a page if you have a plug-in that will allow you to do that. Then that where however many posts share that tag, then that tag archive page is like an in it's like a category index page. Right? it's an archives page, whether it's a category archive or tag archive page, it's basically an index page that will show all of the posts that share that same tag. So as long as you understand that, then you can use tags to create a silo, right? It's kind of a, it's still a silo. But it's not in the traditional sense, because it's not a category and a post structure. It's using tags. And so again, I talked about how you can do that. Really the only time that that's necessary is if you are doing alike, again, for like a service area business. That's how I started using that kind of structure. And you can overcomplicate it really quickly, by the way, so you want to keep it as simple as possible. But what I'm saying is like if you have, you know, topical silos or service-based silos, but then you also want to have location-based silos. So it's like, which comes first the chicken or the egg, right? So what should be your top-level? Should it be service-based silos, and then you have subcategories as location silos. So you would be duplicating subcategories across multiple top-level service silos, right? If you have Location One and location two, and you've got to two main services, then how do you duplicate Location One and location two as subcategories of service one, and then duplicate those Location ones and location two as a subcategory of location two, does that make sense? It creates some really, it causes conflict with your URL structures. And essentially the URLs within WordPress, WordPress will just automatically do some funky things to your URLs. Now, if you're just using it you're especially if you're using physical silo structure, which is permalinks, the category slash post name permalink structure, if you just stick with virtual silo, which is just post name, permalinks in WordPress, then you can get by with still doing duplicating, like subcategories across multiple top-level categories. And it will create some funky category URLs. If you were to look at the full category URL, but to the user, the end-user, all they're going to see is domain comm slash, you know, post slug, so it resolves or reconciles a lot of those potential funky URL issues that occur with WordPress. So the way to overcome that was to just keep it simple and do service-based silos period.
As far as traditional silo architecture, right? And then I would, I was always using tags for locating to create location-based silos. And you can do it at the hierarchy. Like for example, if you want to it let's just say like for a tree service business don't all they do is they serve one county, but that one county has five municipalities are locations, towns, census-designated places, you know, perhaps city, whatever, there's so there are different locations within that general County, then you could have on each service base post, right? So each post if now how do you have location, relevancy? Well, you could add the county as a top-level location tag, and then perhaps the city name as a tag, right, let's say you got three main services for your company or the business that you're optimizing for. And you have, but you have one county and five sub-locations within that county, then essentially, you could have that, you know, service plus county name as a tag as a top-level location tag for that particular, you know, service-based post within that service number one silo. That makes sense, right, so then you could have service plus city name for each individual location name if you wanted to get that granular. So if you wanted to make it just location-based silos without having any sort of service related to those location-based silos, you would just omit service plus location name and just do location, then what happens is you would have like, for example, if you just had a county tag, then if somebody were to go or view or to go to that tag archive for that county name, so Culpepper County, for example, that's where I live, then all of the posts from all services for all for the entire that have been assigned to that county tag would all show up in there. And there's, there's certainly benefit to doing that. Like I said, keeping the silo structure as simple as possible is what I found to be the most effective. Honestly, if you start trying to overcomplicate to solve this structure, you can very quickly destroy your internal linking back power, like how you direct internal link flow throughout your site. And I've got a case study that I had started well as is a project but I overcomplicated that exact sort of structure that I was just talking about with tags, overcomplicated it, and just that that side has always struggled to rank organically. And like I said more recently, I started playing around with flattening sites out and making them as simple as possible. And I've seen significant improvements on that because you can get really, really, really specific as to how the internal link juice flows when you do it with a much simpler site. And so again, as I talked about this in the mastermind, I've got the product project that I started about, almost two years ago now that I had overcomplicated the tag silo build on, it was testing something and it just it didn't ever pan out, I hoped it would work. But it never really panned out. So I'm going to restructure that back to a much simpler format. And I expect to see significant improvements from that site like I did with one of the other projects that weren't as complicated as this one. But again, I flattened it out. So to answer your question, no, it's not the same, because tag paid, you could essentially still redirect tag archive pages to specific things, but I don't know why you would do that the tag pages themselves can become significantly like powerful links building targets. When I say link building targets, I mean, use your SEO shield, your tier one entity assets, to link build to those, you know, potentially tag pages. But then you could always link build to those tier-one assets that are linking to that page. And you can really power up. And again, I always use locate tags as location silos. And I kept the traditional category structure for service categories, which would be topical categories, in other words, so I don't know if that was a clear as mud or what, but hopefully, I made some sense.
Is There An SEO Value Of Putting Timestamps In The YouTube Video Description?
Alright, last two questions, guys. I'm going to wrap it up. And it's just really good timing because we're just about out of time, Dan says, Is there any SEO value in putting timestamps and multiple URLs in the description of a YouTube video? Yes, there's huge SEO value in that.
In fact, it's really interesting if you put a keyword in front of a timestamp on a video sometimes as Google will actually add like I've seen it happen in Google search results, you know, position zero, I haven't seen it recently. But sometimes a video will be real big and show up at the very top of search results are? Again, I haven't seen that recently, but I've seen in the past by just adding timestamps, a keyword with timestamps that sometimes a keyword search will trigger a position zero video because that keyword was linked to a time and so and so essentially, that video will show up in search results. And when clicked on it immediately starts at that point where that timestamp was and it ranks for that keyword. Does that make sense?
Again, I haven't seen that in a minute. But I don't really focus on video SEO at all anymore.
Because I always just buy traffic from YouTube for video stuff. But when I was doing a lot of video SEO stuff, there is absolutely value in that. Any comments on that guys? Yeah, I haven't done Video SEO in quite a while. Yeah, it's been a couple these three years probably for me.
But yeah, there's value in that. Not only that, but just think about the value for your users too, it's certainly helpful to have timestamps for, especially for longer videos, if they're really short, and you're just doing it for SEO purposes play around with it's not gonna hurt anything.
But if it's longer-form content, then just from a user standpoint, having timestamps is beneficial. That's why we have them in our Hump Day Hangouts, the full replacement.
Does Ordering Google Map Points Gig Have Any SEO Benefits?
Lastly, is ordering Google Map points gigs, excuse me, is ordering Google Map points, gigs have any SEO benefit? Yeah, they can. I've, I've tested with a couple of those too, because I know you can go on Fiverr and get some of those like, just crazy, intricate map gigs that are on Google My Maps.
But honestly, probably the best way to do it would be what was taught RYS Academy seriously, because I played with a couple of those fiber gigs for what you're talking about Vance, and I've not from that alone, I haven't seen much movement or any movement for that matter. But you can do some stuff with that, like you can hammer the shit out of those with backlinks, for example, like the kitchen sink, spam, and that can help. But, you know, play around with it. I've not really had any significant results from using those. Not any more than what I can do with just normal like GMB optimization stuff if that makes sense. So any comments on that one?
No. I mean, we used to do a lot of that, when we used to really optimize the mind maps, there are other things, we get more power of just putting everything together, I guess there is some benefit. But you could do a whole lot more before getting that granular before needing to do that. It's only when you need that. But just to get that little bit extra power that you should try all of these different things. First, get the foundation together, first get that power accruing the way that we show. And then once you've done that, once you have the basics in and you get power flowing the way that it's supposed to, then see what else you can do. Because by that time when you've done the schema correctly when you've done the content correctly when you when you've interlinked everything correctly, and you link build into it. That should be enough. Yeah. And it should be no did they then it's just a maintenance type of thing to keep pushing its upbringing up more keywords, we see it happen again. And again. And again. We did a case study in the heavy hitter club, where we showed just the change in schema and entity to content. And it went crazy for the silo where we employed that method. It was just insane the kind of traffic that you start over the rankings and traffic that start coming in my own. Well, thanks, everybody for being here. That was really good timing. We're just about out of time anyway. So we'll see you guys next week.
Everyone. Bye, everyone.
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