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Announcement
We live. All right. Welcome, everybody to Hump Day Hangouts. This is Episode 353. Today is the 18th of August 2021. We're going to go through excuse me and say hello to the guys real quick. And then we got a few quick announcements before we get into the questions that people have already asked. And of course, if you have questions, go ahead and put them on the page. And if you're watching the replay, and maybe you haven't joined us live before, you can always join live at semantic mastery.com slash HD questions 4 pm, Eastern, every single Wednesday. And you can ask your questions ahead of time, we just asked you to keep it to one or two, so that we can get through everyone's questions. We know not everyone's able to make it live may be on a client call working a job, whatever that is. So with that said, though, let's say hello. So, Chris, how are you doing today? Doing super good here today actually was looking a couple of things up and writing together for our live event POFU, which is coming up soon. So like, yeah, I still haven't laid out the complete presentation. But I'm pretty excited about what's coming up.
Exactly as your ends. Ah, well, I got my POFU 2021. So I'm excited about that. I will be sending these out to everyone who is attending POFU Live, that's the only way you get one actual, we're nice. We give people two coins now. So that you can put one on your desk, keep one in your pocket or at the office, whatever it may be. Just as a good reminder, right? I'm working towards POFU. But if you haven't got your ticket yet go to POFU Live calm, you can find out who the speakers are, you can get an idea of what's going on there and grab your ticket as well at the lowest price possible right now. But what I also wanted to talk about was I hopped on a call today with somebody Bradley talked to I think in April. So Daniel, the cold email wizard. Yeah.
Yeah. So I'm talking to him and a few other people about average order value. So for those of you in the e-commerce space, especially, but with any business, the average order value is an important number to know. And so talking to him about that for a podcast episode, and then talking to a few other people this week. And I guess I'll just share the raw videos or audios with Semantic Mastery people once I get those produced. So anyways, he was a blast talking to he's working on a bunch of sass products, as well as the email marketing space, and I'll put the link to his cold email course. Bradley, I know you really enjoyed that, right? Yeah, yeah, it was really, in fact, I only went through like 40% of it. And I got what I needed out of it. And I have not been back. But I know that he's added a lot of additional training to it ever since. So that's what I know, you've probably been through more of it than I have actually Adam. But I know.
He's a big action guy. Like, I love it when he presented like, you know, just like, we'll just stop, fucking Listen to me and go stupid. Yeah.
And he backs it up, though. Because everything he has a super actionable like, Hey, you need an example. Here it is like, Don't overthink it, just do it. So yeah, I'll put the link to that if you're doing or thinking about cold email. It's really good. He goes through the how the why the tools you need, all that sort of stuff. So anyways, but that said, that's how I'm doing. But Bradley last but not least, how are you doing? Busy, busy as hell, man, I've got a lot, a lot of stuff cooking.
I'm gonna be doing a pretty cool training tomorrow for the mastermind that I've started to prepare for a little bit today. But yeah, just a lot of good things going on. You know, just, it's crazy with all the tools we have available that just you know, that gives us really like kind of an unfair advantage. And so I'm going to be covering a lot of that stuff tomorrow, actually.
And we've got a lot of really cool things coming down the pipeline for Semantic Mastery over the course of the next couple of months to you know, besides POFU Live so just so what's going to be covered in tomorrow's mastermind. And tomorrow's a bunch of the AI tools and specifically how I've been using them in my own business and various tools and I've just recently in the past week found one that is I think going to replace several other tools all in one. So that's something that I'm anxious too, to kind of get out to the people in the mastermind so I'm going to be covering that tomorrow. So a lot of cool stuff a lot of good stuff coming. Cool. Before we get into the questions just wanted to say first of all thanks to everyone for watching. You know if you're watching and you don't have a question just pop in say hello, let us know how you're doing. If you're watching on YouTube, make sure you go to semantic mastery.com slash HD questions. We're you know, we try to redirect people there but we're not always watching the YouTube page, you need to ask the questions on that page. And then last but not least I want to do again mention post we live. You hear us talking about it a lot. But you can find out much more about that at pofulive.com and if you're ready to grow your digital marketing business or your brick and mortar you
You know, joining an experienced community is probably trying to think there are a couple of things, but it's up there in the top one or two things that have helped me grow. And it's part of what we do with the mastermind, right with people and I've joined different masterminds for different purposes. But as far as having a digital marketing agency, you know, learning how to grow that being around other people going through the same things, then that's where you want to be and you can find out more about that at mastermind dot semantic mastery.com. And before we get into it, Marco looks like you got a new setup, man, what's going on? How are you doing? I'm, I'm at the beach house, man. Nice.
It's real.
It's not fake that's the sun coming through. It's like it would have been really cool if the wall would have just fallen over. So yeah. All right.
Thanks, actually, there's so much light, in fact, that is bouncing off my dorm. But anyway, here I am. Having missed one yet? Well, I have missed a few, for whatever reason, but here I am. And here we go. I'm ready. I don't know. Alright, let's get into it. One other thing I want to mention is I started a directory site several months ago now, and I hosted a mini mastermind, one of several actually in the so we have, like small group masterminds from within the broader mastermind group. And, you know, they're there for very specific reasons, typically. And I started an accountability Group, a weekly accountability group on Mondays specifically on building a directory site and using that as a kind of a prospecting tool and various other ways to kind of integrate that into an agency. I'm doing, you know, an industry or a niche-specific agency. But it can also be done on just purely a local level. So like, if you wanted to have a business directory for a particular city, for example, I don't recommend that I prefer industry-specific myself. But anyway, long story short, is being waited and doing that accountability group on Mondays for a couple of months. But it's only been a handful of members. And one of the other members, de Dietrich who's in our mastermind, he, he was trying to get more people to join that that want to do that. So if anybody's interested in joining, you know, building a directory site, and using that for kind of a way to build your own agency. I've got about eight months' experience with that now, and I've got a lot of systems in place that is working really, really well. And I'm going to be covering a lot of that in the accountability groups, you have to join the mastermind to be part of that though. But if that's something you're interested in, come join a mastermind, we've got some great offers available for you if you need them. And then request to join that directory agency, many mastermind and you can come to join us on that. And that's a weekly meeting. So a word of caution, though.
Like he was very specific about the kind of people that he was looking for. He wasn't just looking for people to come to hang out. Now, just like in the mini mastermind, a bunch of the one you run in the one I run, we're not like looking for people to come to hang out, you come in you're you're held accountable for whatever it is that you're supposed to do. I mean that the whole point of an accountability group, or whatever it is that you're doing a building group or directory group like you're doing is for you to do something, whatever it is that you're saying you're going to do, do it. Otherwise, what's the point of joining? I guess I don't know, you just want to see what's going on or whatever. There are other groups for that. Yeah, well, you can go hang out and watch what other people do. It's not what we're looking for. It's not what we want. We want people who come in, take action, and then come every week and say, This is what I got done. And this is what I'm planning to do next week. So that the following week, you're held accountable again, for what you're supposed to do. And if at any point you're stumped, you stumble, you have other people to help prop you up and say, Okay, so what happened? What's going on? How can we get you going again, in the right direction, right? Otherwise, you're just wasting everybody's time and you're taking up space. And you're taking up the place of someone who could come in? And perhaps do the do like that, as we all do. It's actually what we want. We set up these things, these mini masterminds. So people can be successful, so we can help them be successful and help them along the way. And if, if you don't want to be helped, or if you don't plan on doing anything that then seriously, what's the point? If you don't want us to help you? Then why even bother? Yeah, I don't understand people, right? people sign up for the beta and they don't test. people sign up for a testing group. I will. I'm planning on setting one up for the heavy hitter club where we go and test different things, different sections of the algorithm that I've been looking to get on the Google algorithms, it's several of them at play, but then people sign up but they don't do anything in beta except, hey, which is I mean, I guess it's okay. But that's not the way I want to make money, I want to help people make money so they get Okay, now, you have a reason to pay me because you're making money. You're not just there hanging out. That's my whole point. Yeah, I agree with that. And part of the reason I started setting up some of these accountability groups, I got three of them, but then I'm running right now is to hope is to make myself accountable. Like in other words, it's so easy to make a commitment to yourself, and then not follow through, like to break a commitment to yourself. But for me, it's much harder when I make a commitment to others, that I'm going to do something and then break that commitment. Like, that's, that's a lot harder for me to do.
In other words, I don't want to disappoint right or to let anybody down. And it's about having integrity, right. And so if I say, I'm going to do something, I fucking do it. And that's part of it, and especially when I announce it to others, and so part of the reason that I started to be 100%, honest, I started the accountability groups to hold myself accountable.
And you know, if other people want to join in, and then obviously, they're supposed to be held to the same standards as well. And that's part of the thing, like Marco said, there are groups that we have, where it's perfectly fine if you want to come by and just, you know, and just listen and absorb information, that's fine.
So like, you know, if sometimes pain is more motivating than pleasure, you know? So that's a good point.
All right, let's get into questions. I'll grab the screen.
How Do You Track Sales From Leads And Calls?
The first one up is Andreas, I guess he says, Hey, SM, wanting to jump into lead gen SEO, is still not sure how to track leads and calls. I know, I can use something like call rail or Twilio to get a phone number and route a lead to a buyer. But how do I know that they actually made a sale from the lead? Well, you can't really without asking, but if you're getting into lead gen, it's your job to generate the lead not generate the sale. Does that make sense? So like, you know, you're you depending on how you arrange the agreement with your lead buyer, or service provider, whatever you want to call them. You know, there are agreements or arrangements where you only get paid if they close a sale. But I don't I would never recommend that to somebody right off the bat, I would only recommend kind of creating that sort of a relationship with the service provider after you've had some sort of history and a track record of them being successful at closing the leads that you send them. Does that make sense? So what I mean is typically on lead gen, you're either going to do a rank and rent, which is basically where you just lease them the digital asset that's generating the calls for a flat monthly fee, that is absolutely the easiest way to get into the business. It requires less than the least amount of management because you don't have to track individual calls and everything else, you don't have to worry about all of that, but you leave the most money on the table that way, in my opinion.
The next way is pay per lead, right or pay per call either, you know either way. And that is how most people do it. And I think that's probably one of the better ways once you have at least some infrastructure in places like some systems and processes and the ability to track calls and you know, keep track you know, keep records of them and all that kind of stuff. And I'll give you a couple of resources that I use specifically for the Legion business that I think is going to help you but then lastly, you know what I call revenue share, which is where you know, and I've got that arrangement with two different contractors right now actually, where I generate the lead and I send the leads to them and they don't pay me for the lead until they, unless they close, is a sale like, in other words, if they sell a Tree Service job, then I get 10% of whatever that tree service contract was. And that's, that's what my payment is for referring the lead to them. But like I said, I don't, I never would encourage anybody to try that. Unless, until and unless you have a track record with somebody that's ranking, you know, doing rank and rent for a period of time and pays you on time, and tells you that they've got good closing ratios, and you know, that kind of stuff or they're buying leads from you, and they pay you on time. And they're happy with the leads, so they keep buying leads from you, which means they're obviously closing a good percentage of them, or else they wouldn't keep buying leads from you. And then you could always offer that at a later time. But I would never encourage anybody, trust me, I've done it many times over the years, where I've tried to go right out, come right out of the gate with like, Hey, I'll just, I won't charge you for anything you only pay me for leads that you close, and you end up getting burned that way, many, many times where your effort goes on, you get you don't get compensated for your effort, because either they suck at sales, and they're not closing any sales, or they flat out lie to you and tell you that they're not closing sales. And you and there are ways to find out, trust me, I've done it, it was ways to find out whether that's true or not. So I don't recommend that.
But really quickly, and then I'll let somebody else comment on this. I just pulled up because I saw this question earlier, there are two different things that I use for specifically chat, besides just call tracking, I use these two systems in my business for lead gen, which is high level. So if you go to semanticmastery.com/highlevel, one word, then it will take you over to their they've gotten a 14-day free trial, but they've got a $97 plan that you know, subscription plan. That is I think it's absolutely critical. If you're running an agency or lead gen business that you have something like high level, I think it's like an agency automation platform that does so many things. And you can use it for just your own business, to begin with. But then I would recommend you would upgrade to an agency-level at some point with just 300 bucks a month because then you can actually sell that to as a service to other clients or to your lead generator, or excuse me, your lead buyers, which is kind of how I do it, every lead buyer that I get now gets a seat or their own, you know, high-level account, that's a sub-account of my high-level accounts, because then I can track and show them like through the high level through their high-level account or sub-account, I should call it that I can show them all of the activity, the number of leads, there's a sales pipeline that I built in which for Tree Service contractors, it's a five-stage sales pipeline. So at any given time, I can just really quickly take a look at their pipeline and see exactly where leads are and, and that kind of stuff. So I think it's an absolutely critical component to running a lead gen business, even if you're just using it to monitor your own or to run your own business at first, what before upgrading to an agency account where you can then you know, have sub-accounts. So that's number one. And number two is if you go to semanticmastery.com/leadsimplify, which is one word as well, that's going to take you over to Mike Martin's lead simplify the system, which is a great system. I also use this in my business for lead gen, especially because if you're selling on a pay per lead basis or ranking right either way, but on a pay per lead basis, this is a really, really good system because it can automatically distribute leads that come into the system out to all of your lead buyers that are in the system. So in other words, they'll get an SMS and an email notification that a new lead has come into the system that meets their criteria. And then they can log into their account because they get sub-accounts of your lead to simplify the account. And they can see redacted information about the lead but it gives pertinent information like what city or the zip code that the lead is in a partial name, partial phone number, and in the job description. And if they want, they can purchase that lead. And they just deduct credits from their account and they purchase credits from you.
So my point is between high level and leads simplify I use the two of those together to run my lead gen business and high levels. Like I said $97 a month to have just you know an account for your own agency. But then leads simplifies incredibly inexpensive things like 40 bucks a month or something like that. But it's totally worth it. If you're going to be running a lead gen business to use both at one or both of these. I prefer using both actually. And both of these systems will they integrate with Twilio? Anyways, so you can literally generate new phone numbers for different lead gen assets or different projects, different campaigns right within either one of these systems. So it makes it incredibly easy. And you can communicate within these systems, send SMS text messages, you can make phone calls, you can do round-robin dialing all kinds of really cool stuff with either one of these systems. So that would be my suggestion to you is to try both of these. And don't, don't worry about whether they're closing sales or not, you're, whoever you're selling leads to, at least not up front, your job is to generate the lead not close the sale, that's their job, you should get paid for generating the lead period, then once you've established a relationship with them, if you want to help them to get better at closing sales, for example, like setting them up with their own sales pipeline, which will help them to keep track of a lead and which stage it's in. And all of that, then that's when you can upgrade like high level to an agency level, and sell them a seat in there, and then help them to, you know, work out their sales process and all that and just get better at follow up and all that other kind of stuff where they get higher conversion rates, if that makes sense. Right? And then you can get paid for that as well. So anybody wants to comment on that? Yeah, the whole point of doing lead gen, or pay per lead pay per call, is that you can't know what it is that that that they're making from a lead, unless you have access to their books, and to their back end to the revenue that they're generating. And there are very few people that allow you in that way, like right from the start point of getting into it, the way that you are in Legion, is that your only concern is how many calls are getting, or how many warm calls they're getting versus calls that that could be from, I don't know, just someone who spout people spam, phone numbers of people just make sales calls. So you either get paid for it for the bulk number of calls, 200 calls a month, or you get paid for each call that is mentioned as one of the hot words in the industry.
For example, I need a plumber, call me that says I need a plumber right now. That's how you get paid for that. Versus Yeah, I'm calling to see how much a plumber would cost if I were to call. that's neither here nor there, it could turn out into a lead. I think the whole point of what Bradley is trying to say is unless you can get into the books, and unless they give you access to the books, you shouldn't be getting into the current lead per closed lead model, you can get really burned really bad, especially in a cash business where people can run parallel books, one set of books that get turned over to the bookkeeper, another set of books that includes all the cash sales, and then you're missing out on maybe more than 50% of the money that you should have coming back simply because they're cooking the books, right. So it's a way for you to protect yourself if you're just getting into the paper call model or the pay per lead model. But don't get into the paid per closed lead model, because then it's really difficult for you to track the closed leads unless they give you access to the back end. Yeah, yeah. And I just actually opened up one of my lead buyers, high-level sub-accounts, and this is it here. And so this is the five-stage pipeline that I run. So all leads come into this pipeline here. And we're just showing open leads right now. But it's great because we get to track the different stages of where the lead is, and you know, go to the dashboard. And it shows essentially the entire business right here. And it shows that since February of 2021, he's basically sent out $172,000 in proposals, he's only closed about 15% of them, but $46,000 in work has been generated from this pipeline since February for this one tree contractor. And again, these are just the five different leads here. And so at any given time, I can determine where the lead is and what process it is what the contract value is of the job that you know, the estimate that was quoted, and all of that, and this is all done in high level, and it sends out all the notifications and everything is built into this, which I built into this. So that you know when they ask for a quote request estimate comes in or you know, an estimate request comes in, the contractor gets notified that leads available, he can go right into the app and reply back to the app and to the client, the customer or prospective customer via SMS text message or email right inside the app. It keeps all the communications or conversations inside the app. And so it gives me a lot of control. And at any given time, if a tree contractor has a problem with anything, he can just send me a text message or call me and say I got a problem. And I can jump into the account and resolve it very, very quickly. So it's a great system. You know, it's an integral part of my business now and I can't say enough good things about a high level. If you're doing agency work or lead gen work, I think it's critical to have this.
Do You Know Any Alternative To The Network Empire Framework?
So anyway, moving on. There's a good question by the way. The next question row says do you know any alternative to the Network Empire framework or if it's the best looking for a single tool for all keyword research to plan projects? Uh, you know, it's one of the most powerful tools out there.
In the industry, it's way overkill for what I do I add a yearly, you know, subscription for it for the last year that I just recently canceled. Actually, I think in July, I canceled it. Because it was overkill for what I do. I'm in one industry. Now, I know that keywords backward and forwards have been in for so many years. So wrote, The short answer is, I don't know if there are any other tools out there that do as much as network Empire does. You know, if you're doing a lot of different industries, or you're doing, you know, affiliate stuff, or national or global type SEO campaigns, then I don't think there's a better tool available than DMT digital marketers toolbox.
But on a local level, I think it's overkill, especially if you're in one industry, or just a couple of industries, because it just provides so much data that I think it's, again, overkill, I think it's a great tool. But it's not something that I use myself anymore, because honestly, I thought it was way over complicated for what I needed. That's so I can't really give you another idea of a better tool.
Depends on what kind of work it is that you're trying to do really, comments on that. I haven't found a single tool that does everything that you need to be done, especially as you get into the higher competition, where you need to really broaden your entity and get as much information as possible, which is why we came up with the keyword research gig in MGYB in the first place. I mean, that that's the reason why that came about because we needed to train someone or I needed to train someone to do keyword research the right way and to focus it the right way and to give it back to me cleaned up because there are so many keywords that can have a relationship and not all of them will work. And so I'm going to be thinking about what we use I don't know if it's six or seven different software as a service and different tools in the industry. for research that takes three days. As I don't know if I don't know exactly what network empires software is doing. Now, I'd like when I when we try and we were using it. It was part of our keyword research anyway. So we were using network empires, software to do our keyword research, but it was just another tool in the toolbox to do the keyword research correctly. So Rohit. I don't know of any single tool, I mean, not SEMrush any of them. Not even Uber suggests, Neil, but we use all of those in conjunction to find all of the keywords possible in the keyword. Yeah.
Yeah, I mean, I've been using surfer SEO too, which is for kind of tuning content, and they have some keyword functions in there for topic clusters and such. And that's, that's fairly good. You know, for creating topic clusters and things like that. But it still needs a lot of manual cleaning as well, because it'll pull in stuff that's not really relevant, especially on a local level. So you know, that there are different tools that do different things. But you know, again, if you become proficient with DMT, from network Empire, then it's going to give you almost all the data that you're going to need. I've seen, you know, like Jeffrey Smith, for example, he, you know, he's he loves that tool because it'll give you like, the entire market, basically right at your fingertips. It's, it's crazy. It's, it's very, very powerful. But like I said, overkill for what I do. So I don't really use it at all anymore.
Do New Citations Still Provide The Same Boost As The First Few Dozen?
He said, What's up, mom, and he says, Hey, guys, on baby suggestion, I use Loganix monthly citations for all my clients. And so far everything has been tipped off in terms of service quality, and client satisfaction clients like to see activity being done. Yes, they do. I plan to keep up the service. But do citations have diminishing returns? They seem to have no trouble finding new citations. And that's for sure. However, do these new citations still provide the same boost as the first few dozen? You know, that's a good question. I don't, I don't know that they provide much more of a boost after a certain level. But they continue to add to the entity footprint. Does that make sense? There are additional validation signals, right. And it's a way to keep adding more nodes to your entity footprint, so to speak. And so in my opinion, it's great, it's great just to keep going just keep doing that. Because you know, and what I like about Logan is citation building is they do 20 structured and 10 unstructured per month. So you end up getting like 10 videos and social media in like photo type struck citations. So they're, they're different. They're not just all like directory-style stuff. So that's part of the reason I like it because they just it's like almost like exponential growth over time. And that's kind of what we're trying to do with what we do with the SEO shield and everything anyway.
My question for mahama would be What's he doing with these citations once he gets some because if all you're doing is that you're getting a mention of your website or a link, somewhere out there and you're not doing anything with it to relate it to your main entity or your named entity, that is just a waste. If you're not powering up, if you're not late building to it, if you're not in some way, associating that with everything else that you're doing, then yeah, you're going to and you're, you know, you're going to have diminishing returns anyway, because that's the way that links are set up, we talked about that. If you ask me this question in the heavy hitter club, I can go a lot more, I can go into a lot more detail than what I can go in here. But you should know that any link that you get will have diminishing returns unless you make up for those diminishing returns. And there are a bunch of things including schema, including putting it into your semantic hubs, adding it if it's powerful, or if you want to power it up if you see it. So you get something hyperlocal say something, something that should be relatively powerful, but it isn't what you need to create those relationships. So that becomes more powerful over time. And how do we do that? Well, we do schema, we mentioned we include it in places where we're going to build links so that the power flows to that citation. And through that citation to wherever it is that we're sending our signals.
As Bradley said, it's part of expanding the entity footprint. And the more nodes that we can add to it, the better. But we have to create the node relationship. That's why Rob schema works better than anybody else's, we create the node relationships, if you're not doing that, Loganix isn't going to do that for you. So you have to be the one that that's in charge, you have to be the scientist like I always say, you have to be there in the lab, and start to start seeing how it is that you're going to create all of these relationships so that all of your citations can have a greater lasting effect over time, and so that they don't have diminishing returns. And a quick easy way to one thing that I found to get more benefit from citations is to add them to your GC from your drive stack.
And then you can even publish that Gsheet as an embedded doc on your IDX page. And that tends to work pretty well, especially if you've been hitting your IDX page with backlinks and such. I was four, I was actually taking a lot of the links the citations, and turning them into links like in the sidebar of an ID page. And I would just use, you know my keyword set as the anchor text, but I would nofollow all of them. But once you get past a certain number of citations it like that the ID page looks ridiculous because it's got this, you know, hundreds of citations on the sidebar, and it's just a really long page. So I stopped doing that and started just putting them into the G sheet. And then embedding that into the ID page. And that works as well. Well, too. So it's just again like Marco said, it's about creating that relationship. And with your drive stack and your GC, your keyword sheet. That's the one that I mean, again, you can use your link sheet or your keyword sheet. What I like to do is hyperlink the citation, link to keyword anchor text, even if it's just market level where there are no location modifiers because it just adds because it's hosted on the G sheet for the entity anyways. So that creates the relationship but then I'm just injecting a little bit more keyword relevancy back to those citations by hyperlinking them with keyword anchor text. That's just kind of a quick and dirty way to get some additional kind of force the association from those citations and it doesn't take but a minute to do. So.
Does It Matter Much For SEO If The Silos Are Split Up?
It's a good question as well, Rob says doesn't matter much for SEO if our silo silos are split up, for example, if our existing five main location-based services like rug cleaning or under the menu services, the other city location-based service pages are under blog, for example, services/service one main location and blog/service one location two, three and four. This making can Yeah, you know,
what I have found through the last several months of testing and focusing a lot more on organic ranking for local stuff than what I have over the past several years. All I cared about for years was maps ranking, I could care less about organic rankings just I didn't care. That wasn't something that I focused on the last several months I've been focusing a lot more on organic stuff. I can tell you when it comes to local, keep your site's site stock structure. Simple, right, you want to keep it as simple as possible. Number one, it's just easier to manage number two, they tend to perform better the more complex you make a local site, I think the harder it is to rank and I mean that I've got some that I've done that in the last two or three years, that the structure was way overcomplicated, and it never performed as well as I had intended.
Or hoped that it had hoped that it would Excuse me. And so I've got a couple of projects that are multilocation projects that I've started. One of them I completely redid redesigned the structure entirely and it is starting to perform so much better. And I've got another one that I've got to redo the structure on as well. So no, I would recommend trying to keep it as simple as possible. I can't really give you the silo structure here in this setting, but I do talk about it in the mastermind.
Often, especially because I've got some crazy good results coming from the restructuring and making stuff a lot simpler. So I would not, you know, what I try to encourage people to do is try to keep your silo structure as simple as possible. I like to have topical silos, and then location silos. And I try to keep it just like that. And so there's a number of ways to do it. I've talked about using tags in the past how you can create location silos, but you can overcomplicate that very, very quickly as well. So if you're going to use tags, as opposed to categories for either or either topical silos, or for location-based silos, you want to try to keep that simple.
Because remember, guys, the more you like, for example, the more tags that you add to a post or a page, you can add tags to pages with plugins, like tag pages and things like that, the more you kind of dilute the link equity for that page, right? Because it's it splits out through all those different tags on that page to each individual tag page. So again, you can overcomplicate stuff, and really fuck up, or Niall ate you in internal link juice, right, and how you kind of want stuff to flow throughout the site. And so if you keep that a lot simpler, your internal linking structure simpler, which means a simpler site architecture altogether, they then you can direct the link equity, where you want it to go. And so again, one last thing I know is there's a process doc that we have for this is going to give you some insight on that. Let me see what I think Mark Medina, the link of that it's I think it's mg y v.co slash process, isn't it? Yeah. process. Okay. Do you want to comment on that while I get him the link? Yeah, this has to do with a distance graph. Google is measuring the hops from trust and authority. And so on your page, excuse me, your website also has a hierarchy, where your homepage is expected to be the more powerful because that's what most people are going to link to naturally. So unless you're building links to your category page, to make that just as important as your homepage, you're going to lose power. And if from that category, you're then going to a location, and you're then going to a service. And you're then going to you're doing all of these hops away from the market level category, which is where you're going to do most of your link building. And where most others are going to link to, then it's the distance got that takes over is the hops away, that you are all the links away, that you are from the most powerful page on your website, or what should be the most powerful page on your silo. When you're building all this out, you have to keep that in mind. You don't want to be out five hops from your category, because then you're killing the power flow. And you have to make up for it every step of the way. I'm not going to say why I'm not, I'm not going to say how, but unless you make up for it, then you're going to see problems, just like Bradley said Unless you keep it simple. keep it as simple as possible. Or make sure that you're making up for all of the power loss that you're going to incur as you hop away. So as you add links in between your category page, your most important page, and the pages that you add to that silo, however, it is that you do it, and then the supporting pages that you add to the silo. So it can get really complex, really intricate, and you can get lost really quickly. If you overcomplicate things. Yeah, keep it simple. I mean, I'm not getting for location, even multi-location sites, like the one that I spent the last two months restructuring, redoing all the internal links everything and I just finished it, like within the past week, no shit and like it's doing so much better. It's crazy.
And it's a very simple structure now. So it's a flat site. I mean, there's there are categories, so I'm adding supporting articles now to some of the categories, but I even the tag silos for location stuff that I've done is simplified now to where it's just one, one tag for each location. And that's it. And again, I can't talk about that here. But I do in the mastermind I've even shared that particular site. So if you're interested in that, come join. Yeah.
What Is The Difference Between MasterMind And Heavy Hitter Club?
Search Engine says what is the difference between mastermind and heavy hitter club? is one more appropriate to join than the other or should I join mastermind first and then moved to the heavy hitter club? Well, that's a good question. heavy hitter club is technical SEO, everything about technical SEO, whether it's local, regional, national, global affiliate, whatever.
The mastermind is mainly local SEO when we talk about SEO, but it's more than just that because we talked about, you know, prospecting and sales and operating a business and outsourcing and, you know, all that built-in, like I said, problem building processes and systems, and we've got many masterminds that we host in there and all that other kind of stuff. So it depends on where you're at what you need the most is what we would suggest. If you need strictly technical SEO, like everything that you'll get ever want to know about SEO Marco and Robin, heavy interclub is great for that. If you need it, all I talked about in the mastermind is local SEO, because that's all I do. And then all of the other stuff that I do for my business, like lead gen and, you know, prospecting and sales and all that kind of stuff. So whatever is most appropriate for you and your specific needs at this time. That's what you should join.
We should do case studies and the in the heavy hitter club. But it's not as if we're focusing on local, or if we're focusing on regional or global or wherever we're just focusing on case studies, and how we can influence our case studies through the math that's available. A lot of people will tell you that Yeah, our enemies are math, and there's math involved. But who doesn't know that who doesn't know, at this day, and right where we are right now. And in this day and age, that it's the mouth that Google is calculating a score for every page on the web, whether positive or negative, whether Google is adding or subtracting? Well, that's where we don't know. But we do know that it is adding or subtracting. And so what we can do through our case studies and through all of the different things that we do, because we get into content, we get into the schema, we get to entities, we get into every aspect of what we understand about Google's algorithms, and how you can then use those to rank in Google. So we use Google to rank in Google. And then we extend that because if we understand the math and how that's being applied, and approached, at that level, we can extend the math to other places, we use press advantage a whole lot. It's one of the things that we use. So how then can we how can we then apply what we know, to press advantage to our GMB to the way that we silo to the G sites and other places? So maybe it's the s3 bucket? How does that apply in an s3 bucket? Or how does that apply? We're doing it and in syndication Academy, for example, we're showing you how to make your profiles and everything else more powerful, how to make it better, because you cannot. And this is something that people need to understand, you can no longer just have a link out there and expect that link to provide power, the same kind of power over time, at some point, it's going to have nothing, it's going to provide no power.
So you have to account for that, you have to account for that atrophy. And you have to understand how that's if that link isn't like I was telling Muhammad, if it's not related to anything, do anything else, if you haven't bothered to hook that up to anything else. And all it is some orphan shit out in the middle of nowhere, that's not related to anything and it's starving. Unless you feed it and you give it a family is going to continue starving until it dies. That's the way that the algorithm is set up. So we understand that and then we go and we apply what we understand that while at the same time avoiding the traps that are set up every step of the way because there are algorithmic traps that you can fall into. That's the difference. And like Bradley said he's focusing on low vol, he's focusing on his lead to things that I will not get into. Because to me, I'm not interested in that I'm not interested in being the best marketer or whatever. Nice. Like I've my focus is to manipulate Google into giving me the results that I want. That's what I focus on. That's what we focus on in the heavy hitter club. While Bradley is focusing on me it's more like his overall business, how he builds his overall business and rolls up the different things that he does to build his business. It's not that we don't share SEO in the mastermind, because whenever I do my mastermind, I will answer it's called Ask Marco anything. And you can ask me any question whether it's marketing, whether it's SEO, just whatever it is, and I'll try to answer it. If not, I'll go look for an answer. So I'm not gonna say that one is right or wrong for you. You have to decide Bradley said, What stage of your development you're in? To see where you fit in best? And what were your what your interests are, to see where it is that you fit in best, there's no right or wrong, you're gonna win with either one? Yeah, I agree with that.
Yeah what I found, guys, is you focus on content, produce really good content. And then do that for your tier one links as well. Like, I mean, that's if you treat your tier one links like they're like his money site content, you've won half the battle, it's more than half the battle. And then you can do all of the other sorts of link building we've talked about over the years to tier one, right? So tiered link building to your tier one links through the SEO shield through your G site through syndication network properties through press releases, three organic press advantage organization page, through all of those shit, you can go out and set up individual web twos, if you want, but publish tuned content on them. That's email optimized. And now you've got another link building targeted branded is great, but you know, you can even do it on like themed web twos that aren't even branded if you wanted, and still, those become much better much more powerful assets than buying a guest post from some bullshit guest post seller that doesn't you know, that basically is selling you a bunch of crap right? You end up with those up a page that's worthless. And you got to spend like Marco said spent those $300 on really good content or link building to existing assets that you've already had set up and, and, and optimized. So end of the ramp.
How Do I Order Syndication Network Now That It Has Been Out Of Stock In MGYB?
Alright, last question guys and we're going to wrap it up as ma'am says, a fella has been following you guys since 2017 when I used syndication networks to power up my YouTube channel and they worked really well. Thanks again for that now I've moved towards creating high-quality authority niche affiliate sites. I've been pumping out content like crazy, then all of a sudden it occurred to me I need a syndication network for this site to Yeah, I tried to order one from your MGYB store, but it says it's out of stock how to order the done for you service now. Yeah, we're there's some restructuring going on with MGYB. And so kind of news new sales are shut down right now. But there will be available again, at in the coming weeks. I'm not exactly sure. Maybe Marco can explain or say when I don't know if we have a date for that yet. But and correct me if I'm wrong, Marco there you guys that mg y B is still going to be selling SEO shields? I don't know about individual syndication networks. I don't see why not, though, if you're selling SEO shield, so I don't know, what do you say Marco? What can you get him? Yeah, we haven't fully decided what it is that we're going to do. But one of the things that I can say is that we'll probably just focus on SEO shield. Because if you're going to go and grow your entity if you're going to grow, whatever it is that you're doing really well these high-quality authority niche affiliate sites, you don't just need the syndication network, you need the SEO shield, you need that ad ID page, you need that g site and drive stack so that you can power everything up. So imagine, now you have a set of these? Well, they are they're all seed sites if they're done correctly, and you can put them all at one site to make that the authoritative site in the niche. So now, you don't just have these niche sites. But you're powering up one over on maybe one of Bradley's directory style websites, is in the worst we whatever it is.
In order to become part of that categorization that Google is doing. You're going to have to have to give Google a reason to categorize your to include you and what it's doing to include you as maybe a trusted authoritative website in that niche. niche sites are fine and PBN is okay that they're no longer PBS. There's something else right now what we knew as PBS, but everything is being refocused. And as AI comes in, and it becomes more effective, because better trained, this is going to happen much more quickly. I'm not saying quickly as in six months or a year, but five, five years I remember this all started in 2011 10 years later, this is where we are it's not going to take another 10 years for Google to do this. Now some thinking maybe five years for the next step forward in what Google is trying to do. So think about that while you're doing all of this if that syndication network worked and it did for your YouTube channel, anything you say it worked really well imagine if you apply everything that we show people when we're doing our case, I'd imagine if you did that to everything that you're doing, how much better it would be working and that's how you need to start thinking you can no longer just have these little orphans on the web that are going to get you all of the power that you mean
Yeah, sorry I just pause the screen because I got one thing I wanted to comment on and I'm trying to pull it up real quick we still got a couple of minutes Let me see if I can pull it up that's not what I am wanted to, stand by guys.
But let me just so then mayhem in marketing, which says so should I considered SEO product? Yes, absolutely not just the syndication network. Correct. I agree with that 100% cluster AI. That is I was just thinking about what you were talking about mark, I just pulled it up. So let me
I didn't actually pull that I just found the email. But I looked at this, but it's way overkill for what I do. So let's see if I can pull this up.
Yeah, okay. You might want to check this out. This is for, cuz he says he's doing a ton of the last question that we just have is talking about doing a ton of content marketing or pumping out high-quality content for affiliate sites. Also, Rowe was asking earlier about keyword tools. Now I've played with this a little bit. But again, it's way overkill. content, distribution, comm they have what they call the keyword grouping tool, and cluster AI.
Yeah, that's the keyword grouping tool. But they've got some case studies and stuff in here. And if you get on their email list, they send a lot of really interesting, you know, emails that show what they're doing, and they're talking about, like, all they do is that with this tool is they extract every single damn keyword kind of like what DMT does. But then all they do is focus on content production and their ranking sites with purely on-page and no backlinks whatsoever. Because they basically publish content for every single keyword in the market. Like, at every level, it's insane. And so, you know, again, it's basically overkilled for what I do. But I was, I thought it was really interesting. So I've been following their emails, you know, I'm on their email list. I read them whenever I get them. And it's interesting to look at the case studies and such, again, I can't vouch for the service, I did a couple of downloads of where I had to generate the keyword reports for Tree Service stuff. And it's nothing that I hadn't seen before. But if I was going into a new market something or like I say, a new market, a new industry that I was unfamiliar with, I would most likely, you know, take a look at this tool. Because all it does is it just it again, just go here, sign up for their email list, look at some of the free guides that they have, and everything. And you'll see they've got some just really, really cool case studies here about how they're achieving, like incredible results with just on the page just publishing content. And like literally publishing content to cover to capture all of the keywords in an entire market. And they're doing it with no backlinks. And they're similar to what Jeffrey Smith has been able to do. And you know, with SEO Bootcamp and his methodology over the years, so I would encourage you just to go check it out, like whether you use a tool or not just go check out these guides and stuff here. They've got some just amazing stuff going on here. Really interesting stuff. So.
Okay, I think we're done. Are we done?
We're done. I think so.
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