How Do You Entice Searchers To Click On Display Ads When They Aren't Looking For The Product?

Join us every week for FREE local SEO training, questions and answers with Bradley Benner and Semantic Mastery. When you're ready to get serious about local SEO, Google Business SEO, and growing a real business, join the MasterMIND here: https://ift.tt/0zCek7V In episode 474 of our weekly Hump Day Hangouts, one participant asked how to entice searchers to clicking display ads when they aren't looking for local product. The exact question was: Hi Bradley . . . a few weeks ago you answered a question about how to manipulate the auto-complete drop-down options to include the brand name of a specific local business in that niche, and you mentioned that you used to use the “query string” from that local niche search and run Google Display Ads with that link . . . I got to wondering about how to make that effective, since, if I understand correctly, display ads are not typically shown to active searchers in the SERs but to “targeted” browsers at non-search times, so how would you “entice” them to click on your ad when they aren’t looking for that local product or service at the time? . . and by the way, what is the average click-through percentage for display ads compared to Google Ads and the percentage difference in cost per click? . . Thanks a lot for your help. Get Bradley's Local SEO GMB Process Checklist for free here: https://gmbprocess.com Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery