How Do You Make An Expired Geo-Relevant Domain Useful To A Roofer?

Join us every week for FREE local SEO training, questions and answers with Bradley Benner and Semantic Mastery. When you're ready to get serious about local SEO, Google Business SEO, and growing a real business, join the MasterMIND here: https://ift.tt/PfjI0dW In episode 473 of our weekly Hump Day Hangouts, one participant asked how to make an expired geo-relevant domain useful to a roofer. The exact question was: Hey Bradley - my dad is a roofer in Tennessee and I'm helping him with his SEO. I discovered one of your webinars on YouTube where I followed your steps that lead me to a purchase of a great expired domain of a Tennessee bakery with TF 17 and clean WayBack Machine history. What's my best move to give him a nice geographical link on this domain I found? I'm thinking making the homepage about the bakery in Tennessee and then creating a blog post about this good roofer in Tennessee that helped the bakery with an roofing issue. Is that overthinking it or should I just add the link on homepage to keep it simple. Thanks for the great info you put out! I hope this link helps with my dad's business. Get Bradley's Local SEO GMB Process Checklist for free here: https://gmbprocess.com Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery