How Does Responding To Reviews Help In Ranking GMB?

In episode 273 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=-NAIVjNkKw0), one viewer asked how does responding to reviews help in ranking GMB. The exact question was: Hey guys, how much does responding to reviews in GMB help things? Is it only good because it's activity in GMB? I have a client who is avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. P.S. My situation is slowly improving and I will take my (stable) place back in the MM soon #gmboptimization #gmbreview #localseo More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH