Why Does Google Update GMB Info Without Giving Notice?

In episode 275 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=8IuI04Im12U), one participant asked why Google updates GMB info without giving notice. The exact question was: Hello , please help if you have time. I use to do building work in Uk . I had GMB listing with the name of my building services company and i was ranking no1 in local maps for keywords "" builder + location"" However i am not doing building work anymore and i have changed my profile from builder to electrician ,so 6 months ago i changed my GMB name to the new electrician business name. Now ,after 6 months if i type in "" electrician + location "" i am number 12 in google pack and if i type in ""builder+ location"" i still rank high in first positions in local 3 pack. Please explain . Thank you . ( i have new electrician website linked with my gmb listing so it is nothing to do with the old website). Is this about that i have secured place for some keywords ? How it is work then ? From time to time google is doing some changes to my listing and changing back my electrician name to the builder name . Very annoing so i have to change it back to electrician and try to rank for electrician keyword. I am sure you know what is the trick . It is like the gmb ppsition is secured under this builder+location keyword and wond go down . If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH