Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

In episode 276 of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=DjIxCUK6jyI), one participant asked if it would cause a ranking problem if the business name use words and symbols interchangeably. The exact question was: Good day Gents thanks for this platform to give real world answers that work. I have a client whos business name includes the word ""and"" some expressions of their name the use ""&"" is this a huge problem? If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Google My Business: https://www.youtube.com/watch?v=5u_nYzxH3Ps&list=PL1oO3mUVEcfrpP1E3l1UE-XaGuHys5sT- More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH