Click on the video above to watch Episode 347 of the Semantic Mastery Hump Day Hangouts.
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Announcement
All right, we are welcome, everybody. Welcome to Hump Day Hangouts. I think this is Episode 347. Today is the seventh of July 2021. We're just wrapping up some pretty kick-ass sales we had for the Fourth of July, for both Semantic Mastery and MGYB, I'll post up a link on there. I think it was supposed to end last night. But as usual, we have people all around the world. So to not have anyone be cut off due to time zones, we generally make allowances for that. So I just checked, I think they're still up. So I'll put the links up there. If you're watching this, you'll be able to run over there and still take advantage of some of those deals. I know we had some stuff that was up to 50% off, which is pretty awesome. But anyway, we are here to answer your questions today. So we're gonna get into that in just a minute after we say hi to the guys. I know we don't have the full team here today. But we are here to answer your questions. So let's just say hello, and then go from there. So, Chris, start with you, man. How are you doing that thing?
Good. Just trying to survive the latest heatwave? It's gonna hit like 37 degrees tomorrow. So if it continues like that, but I'm probably gonna move up to the mountains. But other than that, I'm pretty good with you.
Sounds good, man. Bradley, how about you? How are you doing?
Good man. really busy. But Glad to be here. And yeah, it's been. It's been hot as hell here in Virginia man, like, we hit a 99 yesterday with the heat index 112. So you're not alone. It's hot here to pass on that. I'm trying to think we did get some crazy weather up in the Northwest. But luckily, that's gone. And now we're back to cloudy and kind of overcast and cool. So I'm pretty happy. Let's see if you're live. Go ahead and pop something on the page. So we know we're here or no, you're here. I just wanted to run through a couple of things. We do have some important announcements. I know Bradley has got a couple of things for you guys.
But real quick, just want to say if you're new to Semantic Mastery if you're new to MGYB if you don't know what the hell MGYB is if you don't know what the SEO shield is, the best place for you to start is the seoshield.com. It's free training, finding out how you can shield your site and then not have to worry about algorithms. Man hard to say today's algorithm updates. But grab that it's the word does seoshield.com And then also, we had several people take advantage of an offer we had with the Fourth of July deals to join the Mastermind. And so if you're ready to grow your digital marketing business, or you're one of the people who have a brick and mortar business, but you're also taking care of or working on the digital side, then the mastermind is definitely the place for you to be you can find out more about that mastermind@semanticmastery.com. So with that said, I know Bradley, we've got a few other things we want to let people know about you to want to tell them about I believe there's a webinar right. And then POFU live.
Magic Plugin Group
Yeah, there are actually three things to cover. The first is I started the build with Bradley group last week, which is the Magic Page plugin, or mass page Site Builder group. I'm using Magic Page plugin. So we started that last week, it's pretty cool. I think we had seven or eight members and in total, including myself, join and we're going to be meeting every two weeks on the weeks that I do not have my mastermind webinar. So it's every other week, this week, not being one of them, but the next following week, it'll be another webinar for that. And that's pretty cool. Because there are the prerequisites to be a part of that group are either you're a Semantic Mastery Mastermind member, a Heavy Hitter club member or you can be both. It doesn't matter or you purchase the Magic Page plugin through our link. And you can prove it, which just means contact support with your purchase proof of purchase support@semanticmastery.com And you're welcome to join.
That's going to be an ongoing group for at least the next three months. Probably longer though. So I'm kind of learning that process as I go. It's for building mass page-type sites, which can be good for organic ranking and lead gen as well. Also from what I understand, it can help to rank GMBs. So that's something in part why I wanted to do that. Because I've got much of GMB stuff that I'm doing. And I just think it perfectly complements what I'm doing with my directory site and some of the lead gen stuff that I'm doing. So I'm anxious to get started the Magic Page plugin is pretty cool. I played around with it a little bit. It's got a lot of functionality it builds, it can build really large sites but can also build on a much smaller scale, which is kind of how I'm going to be doing it, to begin with, is kind of focusing within about a 10-mile radius around a GMB location. Building out all those different kinds of page pages and see what I can do with that. So it's like I said, there are several people in the group that have another sort of mass page type builders. So if you're a mastermind member or Heavy Hitter club member, it doesn't matter what kind of page builder you want to use, you're welcome to join that group, you just have to contact me, or support at Semantic Mastery. But if you're interested in being a part of that group, and you're not in one of our groups, either come join one of our groups or go purchase the plugin I dropped the link for the webinar, the rank and rent masterclass webinar that Mike Martin put on for his plugin that will lead to a purchase for his plugin. But again, I think it's a pretty cool thing. So that was number one.
Aaron says Where can I sign up for the Magic Page plugin build with the Bradley group? Thanks, Aaron. If you're in one of our, again, either Semantic Mastery Mastermind or the Heavy Hitter club, just contact support at Semantic Mastery comm tell them you want to be part of it. And I'll get you added to the group for the next webinar, which will be next weekend. Okay.
Press Advantage Updates
Also, Jeremy from Press Advantage. And I recorded a webinar for the Press Advantage relaunch or launch with the new features, which there's several new features and some premium distribution options and things like that. So that I think we're starting to promote this week. Adam, is that correct? Correct.
Yeah, if you guys want the details, I posted it on the page. But also make sure you pay attention to your emails, we'll have some more information out there. And if you're not, on the emails, hop over, you can do it on the page. If you're watching the replay, though, just go to semanticmastery.com/hdquestions sign up at the bottom of the page.
Yeah, and that'll be really good, too. We've opened up or Jeremy has opened up subscriptions for Press Advantage a handful of times. And this time, it's slightly different because there's some premium options that are really, really powerful. And so and he actually reopened a really special offer that I didn't think would ever happen again. And that was in part because of another another group that we promote, he promoted it too. And so anyways, long story short, there's a really good opportunity right now, if you're doing a lot of press releases, then I would encourage you to pay attention to that, either click through the link that Adam dropped in the comments box on our Hump Day Hangouts, or just pay attention to your emails this week. And go watch the webinar. It's not a long sales webinar, like what we've done in the past, because most people are familiar with what Press Advantage is. And so it's really just talking, highlighting what the new features are in the premium distribution, service and all of that. So it's not real long, it's kind of shortened to the point, but it gets to the end where the offer is, and it's very, very strong and offers that encourage you guys check it out. If you're doing a lot of press releases, which are an integral part of what we do at Semantic Mastery. And I encourage you to check it out. Or you can keep buying them from us one offs at MGYB, which is perfectly fine. So and then lastly, POFU Live, Adam, you want to chat about that?
POFU Live 2021 Update
Yeah, definitely. I just put it on the page. But POFU live. Since we've kind of got a ton of announcements, they'll keep it short. And just say that we want you to attend, we are doing it virtually this year. So there's really no reason you can't join. And we want to make it easy. So we've lowered the price. We've got early bird pricing going on. But it goes up in one day, seven hours, 15 minutes, and 21 seconds. So really want to grab the tickets we've already got, I believe, I think a dozen people are signed up now. We're going to be announcing more cool stuff as we go. But if you go to pofulive.com, you can see who the speakers are what we're going to be covering, and then as time goes on, we're going to get into more details, we're going to be adding a couple more speakers, we got some more good stuff coming. But right now is the lowest price. You can get the tickets, and you can find out about the dates, all that sort of good stuff, just go over to poker live.com. Alright, with that said, I think we can get into questions.
How Do You Add Schema For Sub Brands Of The Main Company?
But not a lot of questions, guys. So if you're here, and you have questions, now would be a good time to post because if we get to the end of the questions, and we still have time left, we'll just wrap it up early, which is perfectly fine. So Alright, looks like Hogar is first hello there, working with a client who owns one company and then a few smaller websites, which are sub brands of the main company, I have an organization schema in place for the main company. But thinking about how I should add schema to the sub-brand sites. Can I just create an organization schema? Or can I somehow reference the parent brand? Do you have any links to documentation? Yeah, Adam do we have? Can you drop the link in the comments? Maybe reply to Hogar with Rob's schema course. If you don't mind.
Yeah, if you can just reply to him and drop that link. I would encourage anybody that has any questions about any sort of schema stuff, again, either join Heavy Hitter club, because that's where Rob and Marco go into great detail about all that kind of stuff during their webinars and in their Facebook group. So that's really the technical SEO group, or by Rob's schema course, because it is hands down from what I understand, I haven't taken a lot of schema courses. But I have an I haven't even been that all the way through Rob's yet, to be honest with you. But from what I understand, and the feedback that we've heard, it's the best game of course available. So I would encourage you to check that out. You're going to learn so much from that course that I've never seen any, you know, talked about anywhere else. He talks about node referencing and all this incredible stuff. And he gives you schema templates that you can use. So it's really, really powerful. In fact, what Rob, Rob talked about schema during POFU live last year. So for 20 and that is what got me kind of obsessive, obsessing about SEO all over again, was his presentation about schema because I realized I had really not I've no, I had only scratched the surface of what was capable and, and he really opened up my eyes. So that's what I would recommend. I can you know, with the limited information you've given in this question, it really it's going to depend on you know, you said there the other websites or like sub-organizations have the main brand. Well, if that's the case, then yeah, you could have an organization for the main brand. And then you could use, I forget what the term would be, it might even be sub-organization for the other location or the other brands, because a lot and schema and organizations or in some of like, for example, like local business schema, which is a subset of organization schema, right? It's like a subcategory of organization schema. And then in local business schema types, there are a whole bunch of different kinds like home and construction business, which is what I use a lot of professional services is another but in the local business schema, it talks about there's a field that you can designate parent organization. So and, you know, I don't know that your you didn't mention whether this is for a local business or not Hogar. So I'm just using this as an example, if you have sub-organizations or others you know, you call them sub-brand sites that are local businesses that are part of a parent organization, right, then you could then that's the way that you could reference them, right, you could do local business schema on each one of the sub-organization sites, and then reference the parent organization, which would be organization schema, in your local business structure data for those for each individual location, if that makes sense. So that's, that's definitely one way to do it. Now, if it's not a local business, there are still ways to reference between the parent organization and sub-organizations, I'm just not 100% sure how to do it. Because again, all I ever do is local stuff. So but I do a lot of I've got several brands that I work with that to have multiple locations. And that's exactly what we do, we put organization schema on the homepage. And then for all of the location pages, it's all on the same website. But it would work. The same is for each one of the location pages that has its own physical location. its own GMB associated with it each have on the main website, and each has its own location page. And on each location page, has a location or local business schema or structured data that references the parent organization. And essentially, it's connected data, right? Where it pulls in the organization schema into the local business schema, but it's connected properly so that it's not ambiguouating the main entity of each page, if that makes sense.
So again, this is what we've talked about this before, but years ago, or even while really up until POFU live of last year, I would oftentimes put organization schema in the HTML header of the entire site. Okay, and then on the local business pages or the location pages, I would put local business structure data. And there was really competing schema on those pages because it wasn't connected properly or referenced properly. So Google was seeing two separate sets of schema on the page, right? One would be organization, and one would be a local business or a subset of local business like home and construction business, for example. And so what is the main entity of the page then, and there is a way to designate that as well. But the better way to do it is to have one type of schema on the page that references you know, the organization if it's a sub-organization, for example. It's just a way it's the better way to do it so that it's not ambiguouating what the main entity of the page is, and that's, again, this is all taught in Rob's course. So I'd encourage you to check that out. Hopefully, that makes some sense.
Unfortunately, Marco is not here today, he could probably give you an answer at least an answer that might be explained in a different way. So hopefully that makes sense. If it does not post a follow-up question, I'll try to answer it. The short answer is to go by Rob's course. Or join the Heavy Hitter club where we get into much more detail for that stuff.
Do You Think Voice Schema Would Yield Benefits To A Website's SEO?
Lisa has questions for Marco unfortunately, he's not here today. I'll try to take a stab at it. Are you doing anything with voice schema? I am not. Do you think would benefit much and how would it fit into a large website? Now let me preface what I'm or prequalify guess what I'm saying I'm not doing anything with voice schema. I'm not even sure how to do anything with that, to be honest with you. However, recently, I have started using Yext for local business listings or citations essentially I'm sure you all are familiar with Yext. I'm buying it through SEM Rush because as a reseller, for Yext though, you can basically sign up local businesses, for Yext local listing services through SEM Rush for $20 per month, which is rather expensive.
I think if you go direct to Yext, it's like $30 a month, but you have to sign a contract for a year. At least it used to be because I used to be a reseller, for Yext and I would have to sign a contract for a year. And then that's how I would sell it to is I would get clients to sign a contract for a year. So and that's a pretty bulletproof contract, trust me, because I've had people try to get out of it. What I like about SEM Rush and Yext is that it's only $20 a month and there's no contract. So it's much easier to work with. So the reason why I started using Yext, if you guys just want to find out more about it, just go to yext.com and check out why it's important they submit to multiple voice searches and voice assistant types services like Alexa or Google. What is it google assistant or Google Home or whatever? I don't use any of those things. But I know that they're powerful. And why do I know that? Well, I recently one of my newer clients, I had added there, it's a Tree Service contractor and I added Yext local business listings through SEM Rush for them. And I got a call about three weeks ago now. And my contractor was like, Hey, I just want to tell you, it's really cool. I had a lead come in. I just did a job for a customer who said that they saw my truck because he's got his truck all decal set up with their company name and everything. And she picked up her phone. And I think she was on an Apple phone. So she was talking to Siri. And she just said, Call, and she said the company name. And that's all she did. She didn't do a search or anything. First, she just said call and instead, the company name that she saw on the truck. And it instantly called his number directly. And it ended up being a job that they did. So he was like, I thought that was really cool, man, because she apparently told him how she found him. And I thought that was incredibly cool. And I was just like, wow, you know, that's something that's really strong, because of like Alexa and Google Assistant, and all that kind of stuff is people can now just literally, say a term, a search term, or a brand name or something like that. And it will automatically direct them to either a phone call or the website directly. And so that's really powerful. And I know that has something to do with voice schema. I just don't know how that's all formatted or how you would do that yourself. I know that Yext provides that as a service, it's just standard with their Yext local listing services now, and it's cool, because, in SEM Rush, I think there are like 85 different directories essentially, which includes some of those voice search engines. And it shows all the different ones that are voice-activated, I think there's like, six or eight of them, actually. So it's pretty cool. I think it's pretty powerful, that's going to becoming more and more common, as you know, as time goes on. So I think it's it's pretty powerful to get involved with that is why you can now especially is like an early adopter, right? And I know again, not promoting x because I get anything out of it. I'm just saying all I know is Yext automatically submits to many of those kinds of voice search or assistant type engines. And I've already seen some benefits from that for some of my own work. So anybody wants to comment on that? Good, good.
Are There Any Tools Where We Can Check How Strong Our Entities Are?
Okay. So, Johnny, Miami says, Are there any tools we can check to see how strong our entities are and how they stack up against competitors? And or the SERP average? The only thing that I know besides like, and again, I don't know that this is precisely what you're asking about Johnny is in links. I think it's inlinks.net. I haven't started using it yet.
By the way, if you if anybody decides to sign up with this, tell them that Marco Benavides from Semantic Mastery sent you or referred you, then I think he gets a donation to his charity for everybody that signs up. And it's a donation directly from Inlinks than the company. So if you decide to sign up for that, we don't even have an affiliate link for it, he'll just get some donation, a donation credit per sign up to his charity. So, but as far as I know, this one will, again, I have not started using this yet, although it's on my radar, I'm looking to start using this within probably the next week, week and a half, it's been on my to-do list for about a week and a half. Now, I just haven't gotten to it yet. But I believe this will show you kind of like what your entity strength is, and how to improve it and also show your competitors and things like that, if I'm not mistaken. So I would take some time guys just take a look at their features I believe they do. They probably have a YouTube channel where you can find out more information and stuff too. So I would check this out. I know it's pretty powerful, I just have not used it yet. See how they stack up against competitors and the SERP average. Now again, Johnny, there's, you know, some of the other tools that surfer SEO that will show you kind of like what the named entities are within the content. If you are using surfer SEO, and you enable NLP, when you're doing like an audit, for example, or the content editor or content planner, or whatever, anytime you're using it, like for your use case, which you're talking about if you were to audit your existing content, so a web page that you have content on and you want to, you know, you want to compare it to the competitor, your competitors that are ranked in the top 10. And with our server SEO, you can go in and you know, drop your URL plus the keyword that you're looking to rank for. And then it will run an analysis, if you have an LP on it'll run an analysis and I'll give you the top 10 competitors, organic ranking competitors, you can go in and actually select like, for example, in my case, a lot of the times top 10 competitors or directory sites like Angie's List, Yelp HomeAdvisor, that kind of stuff. So I usually will disable those. Because they're you know, it's they're different. There are directory sites that you know, so it kind of skews the results. But what I will do is leave that whatever organic ranking competitors are like local business competitors that are ranked in the top 10 organics, I'll leave those on. And then that gives me an indication of how to tune up my content for entities so that I can rank you know outrank those competitors. It gives you kind of like an average or a range of how many words there should be, how many heading tags, how many images, what the entities are the named entities, and what their relevance is to the target search term or seed search term. So you know, server SEO is something I have been using a lot. Something else I just more recently started testing with is called. What's the name of it? It's Eric Lang. cheras. I can't think of the name of it off the top of my head guys. Sorry, but it's another tool that has that does kind of entity stuff. If I could find it? I guess I'd share it with you in just a minute. Let me check. See if I've got it open. Yeah, right there. Okay, onpage.ai. That's what it is.
I started testing with this, this doesn't have as much functionality, it doesn't do as much as surfer SEO in the way of content optimization. It does something similar. But what's kind of cool about this is you can actually analyze your backlinks and see what Google thinks of your backlinks as far as what the topical relevance of the backlinks is something kind of similar to what Majestic does with topical trust flow. But it's a little bit different. So you can like literally go take your backlinks from Search Console, for example. And or from Ahrefs or something like that. And you can paste them into here and it will analyze the backlinks and tell you what the topical category is based upon what Google thinks the topical category of that the page that contains the link that links back to your target URL site is.
And what's really interesting is it shows that if you have links that you thought it can, it can ident, it can show you where you thought you had links coming from relevant content, and they're actually not relevant. And as we've been teaching Semantic Mastery for years, relevancy is incredibly important, in my opinion, more important than just the domain metrics that the link is placed on. Right. And that's what a lot of people still teach is power. Obviously, if you have a super-powerful page that you can get a link from, then topical relevance is not nearly as important because you can still get a lot of benefit from having a link from a very, very powerful page. But let's be honest, a lot of the times when we end up building links from you know, wherever we put content to build links back a lot of times that page that gets published that contains the link back to our target isn't You know, it doesn't have a lot of power until we power that page up. And so it's really important to make sure that, that the content of that page is topically relevant in Google's eyes to what the destination or target URL is, which would be your site, your money site, whatever it is you're trying to power up. And so that's where I thought this tool is pretty cool, is because you can go actually extract your backlinks that are currently existing, and then do an analysis to determine what the topical category is in Google's eyes of those that that that content, and then you can determine very quickly, like, okay, like, all these links, you know, aren't really relevant, at least according to Google. And then you can go back and if you have access to edit that content, is make it more relevant. So now that link becomes more valuable because you've just turned a non-topically relevant link into one that is topically relevant. So you can actually squeeze more power out of existing backlinks. I thought that was a really cool feature of this tool. And then lastly, there's also what they call predictive guest post, I think it's called, yeah, predictive guest posts where you can, when you're drafting content for link building, you can paste the content in here and it will analyze it and tell you what the category and categories are of the content so that you can tune it to make sure that it is precisely or you know, perfectly optimized for the topical category that you want, before you actually publish that link building post, if that makes sense. So there are some pretty cool features in this one as well. There are a lot of tools out right now guys that will help with SEO, I can't test them all. I am trying to test as many as I can. This one is the next one on my list is in links. Okay? By the way, there might be in the future, a course coming out buy from us about this very thing, okay, because it's something that I've been doing testing a lot of these tools and training one of my Well, my blogger who's now full time I've been training her on how to use these tools and how to like draft content, tune content, all of that and so because I've done so much testing and training on that, I think we're gonna end up making a course out of it and launching that in a few months so just be on the lookout for that, of course, we'll talk more about that before we do. hopefully, that was helpful Johnny.
What Local Lead Gen Services Do You Recommend For Beginners?
And then sometimes you want to be added to the build with Bradley group where that is specifically what we're doing is building with mass page type sites. I'm using the Magic Page plugin for lead gen and for building lead gen assets that both on the organic side as well as can also be used to help rank GMB stuff. So I'm doing it specifically for both reasons. One to help rank existing GMB but also to start targeting more organic stuff to on a larger scale, right on a mass scale. So I would encourage you to check that outnumber one because this is precisely kind of what you said you want to get into lead gen business is a perfect product for that.
But number two, you'll also get to join if you buy that through our link, you'll get to join the build with Bradley group where you can meet with me once every two weeks, the webinars are going to be between 60 to 90 minutes long. And it's a meeting, not a webinar. It's an actual zoom meeting. So you get to ask questions, turn your camera on. It's a peer group, an accountability group. So it's me as well as other members. Some of the other members are have already been building sites so they have more experience than I do. We were all going to learn from each other. Okay, and I think it's going to be an invaluable group for anybody that is interested at all in any this kind of stuff. It's a very inexpensive product to purchase to be able to get access to a group like what I'm describing because again, this is truly a learning experience where we can all share what works and how to get better at this together.
Okay. But to getting back to this, what would you do, by the way, part of the Magic Page plugin, I think the funnel, I haven't been through that funnel because I have the plugin. So I don't know. But I'm pretty sure that lead simplify as part of that we've done promotion for lead, simplify IUD, which is also Mike Martin's product, it's great. I use it in my own business. And I have been since I think, September or so of last year. So I've been using it for almost a year. And the reason I started telling you all this, Jackie, is because lead simplify is very inexpensive, but it is a great tool. Because it basically is a lead management and distribution application that will give you a custom Form Builder that you can embed in websites, that when somebody fills out the form, so like a lead was, for an estimate request, or whatever type of business you're going to be generating leads for when they fill out the form, it automatically goes into the lead simplify dashboard, and it will distribute the lead to lead buyers that you have in the system that when the lead meets their criteria, they will get notified that the lead is available, then they can purchase the lead. And it's a credit-based system.
So they go and they log like if you set up a lead buyer account for a particular lead buyer, then they get an SMS and or an email notification that a new lead that meets their criteria is available, and that and then they log into the dashboard. And they can see the redacted lead information. And if they decide they want to purchase it, they click to purchase. And it deducts credits from however many credits they have as a balance in their account, and they purchase credits, you can do it via PayPal as well as Stripe. So I use it in my Tree Service lead gen business. And so what I do is I sell credits at $10 a piece, and it costs three credits to purchase a Tree Service lead. So if somebody buys 10 credits, it's 100 bucks. And they get essentially three leads out of that, because it's three like I said, it's three credits per lead. And then they have one credit leftover, but if they buy 50 credits, they get a 5% discount, if they buy 100 credits, they get a 10% discount. So in other words, they buy 100 credits is 900 bucks. But that ends up being the way it works out is think it's Yes, $27 per lead at that point because it's a 10% discount if that makes sense. But they have what's called an auto prospector system that's built right into it, which is why I started telling you this, I think if you're going to be doing lead gen period, you should have Leads Simplify. It just makes everything so much easier to manage. I didn't have it until September or so of last year. And I don't know how I ran my business without it. It's definitely something that's very, very important to my lead gen business now. But they have what's called an auto prospector service in there too, which is kind of cool. If you don't have any lead buyers, yet, the system will can actually go pull in contractors that within you know, like a, you know, a 10-mile radius of your target area, wherever you're generating leads. And it can set up whenever a lead comes in where will automatically send an SMS notification to all the contractors on the prospect list and tell them hey, I got a lead, go check it out. And if they and it sends them back to where they can register for a test account or a trial account and lead simplify. And then you know, you can send them a free lead or I do five I do five free leads on the trial account. And then at the end when I get a notification that the fifth lead has been delivered to one of my prospective lead buyers, then I just pick up the phone and call them and I say hey, listen, I've sent you five leads now did you make any money? If so, why not invest some of that money in purchasing more lead credits, you just got free money. So why not invest in getting more leads, which are going to be more jobs and that kind of stuff. And I think it's just a great system. So I would encourage you to check that out. By the way, as I said, if you go through the Magic Page plugin, where you purchase that through us and you end up with lead, simplify and you want to find out more about how to integrate lead, simplify, and kind of the systems that I've set up for that stuff that we can cover in the build with Bradley group or if you join the mastermind. I talked about that stuff in there as well. Okay, so hopefully that answers your question. It's a great service though, guys.
What's The Difference Between Press Advantage, Newswire, and Prunderground?
Okay, Raisa says what's the difference between Press Advantage and Newswire or press underground? I don't know what press underground is news wire. I actually was a member of Newswire for a very long time. The difference is their just different platforms. Press advantage. You know, it's some backstory here.
How Big Is The SEO Benefit Of Getting Featured Guest Post On Forbes Or Huffington Post?
And related to that, is it worth it and how big is the SEO benefit of getting a featured guest post on Forbes and Huffington Post, it can be very, very powerful, the link itself can be very powerful. But also the amount of traffic is where I think, you know, it's a combination of both the power from the link itself is incredibly powerful. But also the traffic that can come through those links. And here's the thing, like even the press, the press release is published on the Press Advantage domain, which is where they publish first, right before they get picked up and syndicated by all the other distribution points, it gets published on the Press Advantage com domain first. And if you have analytics on your site, and you are running, and you're publishing press releases that link back to your site, you'll see a lot of traffic coming referral traffic coming from Press Advantage. com. So you know that those press releases are getting seen by a lot of people and you'll see traffic through analytics for that at least I do. And so that's where getting published on like Huffington Post or Forbes or something like that can be really powerful besides just the link equity or the power of the link itself is the amount of traffic that it can generate. And that just is like adding fuel to you know, like that's like adding jet fuel to a link right because it just that the art right activity relevance trust and authority is Marco always calls it art that that activity is very, very powerful for any link. Right. You know, that's, that's, it's like if you have a link sitting out there on a piece of content on a pbn and that pbn never gets any damn traffic, How valuable is that link? Not very much. Even if the metrics on that PBN are good, a lot of the time those links are basically ignored or depreciated over time, if they never get any traffic. So that's just, you know, again, having links that do get traffic are much more powerful. You know, and that's why you can even do things with links that are kind of stagnant by running traffic to the target page with the page where the link exists and then running traffic through that link. But you don't have to do that on, you know, publications such as Forbes and or Huffington Post, because they get a shit ton of traffic anyway, so you're going to be eyeballs on that post for sure. Then some people are going to click through. And that's a very powerful signal. Okay, getting referral traffic from Forbes or Huffington Post to be very, very beneficial for any site. Okay.
Do You Use iFrames On Press Release?
One more question. Do you use iframes on press releases? Yes, you can't Well, you can embed g GMB maps. That's just kind of standard GMB for you know, any business that has a GMB a local business. You can embed GMB maps and I always recommend embedding in GMB map with your press releases. You can also embed Vimeo and or YouTube videos. But the recommendation is always to use YouTube videos because it's YouTube, you know, it's Google Code. So yes, you can embed YouTube videos and you can embed GMB maps. Okay.
Okay, moving on.
Are You Using Google Web Stories For Local Business?
Gabrielle says, Hey guys, great content, as always, are you guys using Google Web stories for local business, I've got a lot of traffic from the discovery section. But I don't know how to implement strategically looking forward your insights, cheers for Brazil, you know what I have not I, I've got a couple of clients, they get enough traffic, you know, a lot of the Tree Service clients I have, they don't get enough traffic for them to be in the discovery section. But for some of the bigger brands that I'm working with, they do and I have not looked into doing web stories I've not had looked at doing shit, I can't remember the name of them now. But there's a specific ad set of in Google ads. I think they're called discovery ads, I have to go back and look at them. It's been three months to four months since I've actually set any of those up. But I was doing a little bit of testing with those and saw some pretty good results. But I've not looked at that. In fact, I'd like to make a note of that. Google Web stories. I know, there are some pretty cool people that are actually implementing that stuff. I know you can get some like, again, from the there's a lesser-known Google Ad type. I think they're discovery ads, but I can't remember if that's the name for them or not, I have to go into my ads account to look. But I know that you can get some pretty good wins there. Because there's not a lot of people competing in that. Just making a note guys, just give me a second Google Web story. I'm gonna take a look at that. Because I there's, there's, you know, again, some of these newer kinds of features that Google's been rolling out if you know how, if you can get in and start using them before a lot of others do, you'll get the initial benefit for sure. But you'll also be more established as more people come You know, start using those services, you'll be given kind of a priority. At least that's my experience with Google. If you start using stuff when it first gets launched, then you tend to have to get better results from it as it becomes more crowded or saturated. If that's, that's the appropriate term. So I do the short answer is no, I have not but that's something that is definitely going to be on my radar. So we can maybe provide some additional insight on that as I learn more about it.
How Do You Setup A GMB Account For A City If You Don't Have A Client Yet?
Aaron says I'm a bit fuzzy on Legion. How do you set up a GMB account for a city if you don't already have a client? The same goes for rank and rent? Can I use the GMB set up so I can power the local GMB rankings if I do not have a location? Well, that's the key Aaron is? Well, there's okay. So there are a couple of ways. Aaron, first of all, you could just do organic lead gen, right. Or you could do paid traffic lead gen, instead of So in other words, you can just rank organically where you don't need an actual physical location. You don't need a GMB if you just want to rank pages in your organic section of search results. Right. So that's number one, you can also do Google ads, and you don't need a location to run Google ads for lead gen, although that's hard to do, at least in the tree service industry. It's very hard to do with Google search ads and get and make any money. I know because I've done it over the years, many, many times. And it's difficult to make money on leads when you're buying search traffic from Google ads. from YouTube leads, it's possible, it takes some dialing in to get a YouTube ads campaign set up for lead gen to where it's producing leads cheap enough to where you can make money from them. I have done it, it took a couple of $1,000 of testing to get it right. So that's something that can be done. It can also be done with display ads, although I use kind of display ads more for powering up stuff that I do with SEO.
So in other words, buying traffic from Google to power, like what I was talking about with the question about Forbes and Huffington post links, you know, if you're doing if you're SEO in pages, and you don't have any traffic, any activity, right activity, relevance, trust, and authority, but if you don't have any activity, how much of the SEO work that you're doing is actually benefiting the page. If you're not getting any activity, Google starts to kind of just ignore it, right? So you can buy traffic from Google ads to help power up what you're doing in SEO. So all that said, you can set up the organic ranking, you know, assets for organic ranking that don't require Jambi. You can also run Google ads. You can also run like Facebook ads, I don't do any of that shit. So I can't give you any guidance on that. But Jambi is certainly still probably the easiest way to start generating leads in a local area. And from at least in the industries that I've worked in, I have found that about 80% of the leads that I've all that I've ever generated over all these years have come from GMB assets, only about 5% from Google Ads seriously and about 15% from organic traffic. So that's a fairly good reason to try to get Jambi if there are some ways to do it. The one way that I will discuss publicly that I've discussed many times as you can use p o boxes, there are some other ways to still get GM B's which I will not disclose here. In fact, I don't even talk about that shit anywhere, even in our mastermind just because it's getting so much harder to get those GM B's. But you can do it from PO boxes using the street address option. And I'll walk through this very briefly just take a minute, go to USPS Comm. United States Postal Service comm go to rent or renew a PO Box, you can put in your zip code, I'll just put in mine. For example, put in the zip code of where you want the lead gen asset, the GMB, and what you want to do is you want to find a PO a post office that has this available premium PO Box services available when you see that then you can use what's called the street address option to So in other words, you can rent the PO Box online, and it will and throughout the checkout process, which is very inexpensive. So for example, if I click on this, and I click on the smallest mailbox, now call pepper is a rural area. So it's much less expensive. It's much cheaper to rent a PO Box from a rural area than it is from you know, Metropolitan or a high, you know, densely populated area. But what I do is I rent them for three months, just like that, they will automatically enroll you in auto rebill. So just near the end of three months, just you know set a calendar reminder to cancel the P o box, you know before it rebuilds you. But what I do is I run them for three months. And then throughout the checkout process. As long as it says premium p o box services available, there will be a checkbox that says you know you want to use premium PO box services, you check that box and it will give you an additional form. It's a PDF that it's prefilled out with the information that you fill out through the checkout process, you just print it out. And it's a two-page form. And it gives you a couple of options number one to use the street address instead of the P o box. So in other words, if it's in this case 205 South Main Street call pepper 22701 is the address of the post office. So instead of me putting like PO Box one on one, call pepper VA T two seven at one, I can do 205 s Main Street number sign one on one, call pepper VA 22701. So I can now address get you to know, address my GMB as 205 South Main Street plus the number of the box number essentially, right, and that'll work and no, it doesn't cost anything else, you just have to it, you just check the box, print out the form and then you take it to the post office with two forms of ID I always use my driver's license my vehicle registration card, and then you go on and sign the paperwork. So your two forms of ID, give you the keys and assign you the box number at that point. And then you can use the street address option. That still works. I just did it like three weeks ago, again. So it still works. And that's one of the best ways to do it.
So yeah, local GMB's, that's the way to do it. You know, obviously, the drawback there is you have to physically drive to the PO box to secure it. And then go set up your Jambi and then you got to wait a week for the postcard to be sent and then go back to the post office to get the card. And if it's not there, and you just drove out there for nothing, trust me, I've done that many times where I've driven up to the post office expecting it to be there and it wasn't there and had to go back and, you know, request it again. So it's a bit of a pain in the ass. You know, you can there's one other way that you can do it that I can talk about which would be to and I've done this before, I haven't done this in several years now probably five years now, but I'm sure it can still be done would be to go post an ad on Craigslist, in the area that you want to have a GMB and say like I'll pay 50 bucks, or I'll pay 100 bucks for somebody to receive a postcard. And, you know, text me the verification card in the postcard. I've done that a few times. I've paid as little as 50 bucks, but as much as 100 bucks to do that. And what happens is typically you'll get renters, people that are renting a house or even an apartment, it doesn't matter what type of dwelling they're renting, but usually, it's renters because homeowners certainly aren't going to want to have a business registered to their address that doesn't really exist there. But usually, renters don't give a shit and they'll take 100 bucks you know in a heartbeat just to receive a postcard and send you an email or a text with the verification number. So I know that has worked in the past. So you might want to check that out as well.
Okay all right, moving on.
Stories Google looks cool. That's that looks pretty cool. I'm gonna have to check that out. guys. Thank you. Okay, um, is what a WordPress plugin lead. Simplify lead simple. is not a plugin. Is that what somebody was asking?
I don't know. No, it's related to the story school sync the Google stories then. Yeah, so like there's the link as well. Like if you scroll all the way down, you can actually see the W p e at one get the plugin. Oh, that's a WordPress plugin. I'll be ma'am. Okay, so that's different than when I was thinking of. Oh, okay, that's cool. WP stories dot google. I'm gonna make a note of that. up stories dot google, I'll take a look at this for sure. Anything that Google launches, guys, if we can, again, if you jump in on it and start using it and figure out how to make it work? Before a lot of people jump on the bandwagon you typically get like, accelerated benefits from at least that's my experience. So I'll check it. Parents is Bradley. Thanks for the information. You were gonna say something else, Chris.
Just confirming the accelerated benefits. Yeah.
Yeah. Okay, guys, I will see how the questions you want to post one. I'll answer it. Otherwise, we'll wrap it up a few minutes early, which is fine. Anything else? Adam?
Robotic Handwritten Letter Services
I got a question for you, Bradley. Cuz I'm looking into this. So I'm curious if you've ever done ever used any of these robotic handwritten letter services?
Yeah, there's one that I use that integrates with Zapier. Shit, I'd have to look at the Zapier apps list to be able to tell you which one it was. But we're not for real estate stuff. I've used that before for prospecting letters and things like that. Or thank you cards after closing after I flipped a property or something. And it's cool, because, you know, again, Zapier would integrate with the CRM. So essentially, when I would mark a property is closed, they would automatically send one of those handwritten cards to the purchaser of the property thanking them. So I have tested I have for only for real estate, though. Gotcha.
Yeah, if anyone has any other recommendations, I'm looking at Ignite's post, had a call with them, and then I'm just doing some comparison. So it's something I haven't really done before, but we'll be happy to share the results of that. I think it's a great way to add to the touch points. Yeah.
Yeah, I'm starting to do more direct mail again, even for prospecting for Tree Service clients. And it's kind of hit or miss. The most important thing is getting a good list of addresses. That's, a lot of times you'll see if you're using scrapers, the addresses that you scrape are wrong and you'll get a lot of returned mail or you know people saying Return to Sender because no not at this address and that kind of stuff. So it's important to get a good list if you're going to be doing direct mail, that's for sure. So good.
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