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Announcement
All right, welcome everybody to Hump Day Hangouts, Episode 348. Today is the 14th of July 2021. And we are going to get rolling and Bradley's gonna have something to say here in a minute. But if you're watching us now, when we disappear, just know that the electrical Gods out there may or wreak havoc with a lightning storm. So we'll get to that a little bit more in a minute.
So, let's go ahead and say hello to everybody. And then before we dive into your questions, we also got a couple of short announcements. Let's go around the circle here, Chris. I'm glad you're here with us. You've been having some crazy weather too, man. How are you doing today? Actually, today's really good on the weather ends. And like yesterday, we had like kind of a small sand storm for half of the day. Today was just humid and warm. Not too like crazy or anything. So quite happy, productive day.
Lots of good stuff. Marco, how are you doing today? How's the weather? How's the weather down?
A sandstorm in the Alps. And I get this funny and Oh, man. It is what it is. But you guys have been seeing it. It's over a year, day after day. Well, hump day after hump day, every one of the webinars that I do, it's it's right here in the spot. And man, blessed. I can't say anything but got a lot of things that I'm working on my lots of software, getting ready to, to push out just lots of things, lots of things.
To me, the ranking has never been, I'm not gonna say easy, but simpler.
Once you got the foundation, right. And once you know where you're pushing and prodding and how you're manipulating, it's really simple people allow so-called experts and gurus and ninjas to complicate things. And they have to make it complicated to keep selling you more and more and more and more. Because simple doesn't sell well. Because if it seems too good to be true, people have been told what it probably is. But they don't remember that probably not all the time, probably, in this case, is and how we show time after time after time. Case Study after case that person who takes our trading after the person who follows everything to the letter, because the thing about working with foundational principles is you can't skip them. Because they're foundational principles. So how in the hell do we tell you, these are foundational principles, meaning you have to apply them and then you don't because you want to skip because you think
I don't care what you think. Because you think that you should be doing something different or something else. Well, then why are you even listening to me? Why? If you already know or if you think you know better, then go away, go do something else. Don't waste your time with me, or waste my time with you. It doesn't make sense. Apply the foundational principles and watch the magic happen. And Google updates don't matter.
Google updates do not matter. I don't give a shit if it's PageSpeed users. But whatever the hell it is, they don't matter. The way that we're doing it. It doesn't make any difference because we're in the belly of the beast. We're in the heart of the algorithms, manipulating them.
Or you can just go doing like other people don't guess and hope. And a year two years later when you've wasted no one guy in the past five years who has spent over $300,000 and not gotten results. Of course, he hasn't spent them with us.
But I know he did I then I talked to the guy on a regular basis and he just doesn't.
It's up to him and he wants to keep spending his money cool. Spinning his wheels. Cool. Meantime, in the last five years, what have I done I've only developed as we have ever developed RYS Academy, Local GMB Pro, local PR Pro with Bradley. Just everything that you need to make this shit work. And yet here we are. And where are you?
Nuff said. Fair enough. All right. Well, Bradley, I'm glad you're still here with us and that we're still alive. So besides a lightning storm going on. How are you doing today? Good. I'm busy.
It's been crazy like people think that, you know you have less energy when you're fasting but it's actually the exact opposite. And I've been fucking wired for days, like having trouble sleeping and everything else but I'm certainly hungry and looking forward to eating this evening. So I'm a little bit shaky right now just because I'm, like, all amped up.
And it's again 100% just like, fasting, which is insane. But yeah, I'm here. I'm happy. I got lots of stuff going on as well. We've got some big announcements coming up in a few weeks and a lot of good things going on right now. I agree with Marco, I think right now is one of the best times to be in SEO, some of the tools and stuff that are available just gives us such an unfair advantage if you know how to use the tools, and you know, piece different tools together and just, there's just so many good things going on right now. It's, it's an exciting time for sure. Awesome, awesome, awesome. Well, congratulations on that, that I've never done anything close to 72 hours. So I can only imagine. That isn't my first time. I've done several 48 hours fasts but never 72. So this is my first time. Gotcha. Well, I'm gonna switch gears very heavily here, I saw someone in the mastermind posted about appsumo deals, they're kind of doing their posts like Amazon, I think Amazon had their amazon prime days or something. And now appsumo has their deals. And man, you know, we talked about shiny objects and avoiding them. But somebody mentioned it, I went and looked I've already picked up two tools with some lifetime licenses that I think are going to be really good ones a metric reporting tool that's called Guiana, I think and then there's one Bradley that you may know about, I forgot the name already. I've got to go back and hook it up. But it's for cold email prospecting, warm up. They've got a lifetime deal. So people who missed out on like Lem list, I think was the last ones that did this. This is something nice that you can use to warm up your email account. Definitely shoot me the link to that man, because um, yeah, I switched to using gmass warm-up feature, which is free. But it's not as good as Lem lists, but Lem lists, I was paying $29 per account, and I had like five or six different accounts doing that. So yeah, here's another one for appsumo. Definitely, please send it to cool. Yeah, I just put it on the page, you have to link you guys to check it out. Again, I do this, I'm saying it responsibly. If there's nothing you need, don't buy it. Don't buy a bunch of shit. Don't let it collect digital dust. But a lifetime deal can be a hell of a thing. It is obvious, you know, you sometimes get what you pay for but, but you guys have had some great results with some app Sumo deals over the years.
So cool. With that said, just wanted to remind people we've had our own deals that went on over the Fourth of July. We appreciate people who took advantage of those. And we had several people join the mastermind during that with a $10 trial, which was great, and happy to now have them be members in the mastermind. So if you're ready to grow your digital marketing business, you should be checking out the mastermind You can find out more about that at mastermind dot semantic mastery.com. And of course, we have POFuU Live 2021 coming up at the end of September. All right. And if you want to find out more about that, of course, head over to po foo live.com. We're getting ready to update that later in the month with more details on the speakers and the topics. And we are going to be having some additional speakers come in. So if you check that out, and you're interested now grab your ticket as well, because now is the lowest price you can get your ticket for, and then we're going to be having even more updates and more added. So just a really good time to get in on that. So with that said, Guys, anything else we need to cover before we get into questions? I've just pinged you in slack about a question.
Ah, it kind of is Look, let me cryptically answer your question, Bradley. And then I'll let you take it from here. If people have watched it and mentioned it, Jeremy said he will talk to people. So I'll let you decide how you want to let people know if anybody has a saw the recent offer that was opened up for press advantage with the new premium features. I believe the offer is close. But if you had scheduled or had seen the offer and you schedule a demo call, he'll take your call, apparently, and still provide you with that offer. So if you missed out on it while it was open, then call schedule a demo call with the team over press advantage and they'll get you sorted. Be very nice about it and say dang it. I missed it. I was busy. Please let me talk to you. Yeah.
Cool.
So by the way, press releases are still crushing it, I use them almost. I mean, so much. It's one of my primary link-building methods. And I've actually kind of adopted more what Marco has said publicly many times, I was using press releases for a long, long time to also link back to my money site, which I still do for every single site. I always do a URL anchor, press release and I also do a branded brand anchor press release. So I kind of pillow the site with URL and brand anchors from press releases because it's a whole bunch of them and it works out really great and then I can do some more targeted link building stuff but I'm doing like keyword anchor text press building on press release link building to like tier-one entity assets. And that tends to work incredibly well like the G sites, Jambi websites, you know, all that kind of stuff. So, you know, press releases are just such a powerful thing, guys, if you're not using them, you absolutely should be.
Yeah, right. It's not only are you getting the word out, but whatever it is that you're doing, not only are you gonna pick up traffic, but it's also link building figure, how many, however many pickups it has, well, those are links back to your site. And however they are, whether they're following or nofollow, any other type of thing, if you're getting a hotlink, assume you're hiding an image that's unlinked. In if you getting an iframe in there, all of those combined are all link-building back to wherever it is. This is why I don't like doing it on the website. And why I recommend for people not to do it is because most people don't know what they're doing. Yeah. And they can really, they can screw themselves really bad, because of all those links coming back to the website. But if you do it to everything else, and you selectively choose those that follow, and you hit those, and you have that set up correctly, so that it's that the power is amplified.
What happens is unbelievable, simply because of how we build up the power. So we exponential the power. And when you push into that, well, you're just pushing into something that's already exponentiating. Imagine the park a car, it's kind of mind-blowing, when you think, well, it's already an exponential, but I'm pushing an exponential into an exponential. And then I can push another exponential into that. And then it becomes ridiculous when you start thinking in those terms. And again, the foundational principle, because math is what the web is founded on. You cannot code without math. You cannot code without math. And the foundation of the web is math. And as long as you understand math, and how everything is then working, well, you're good to go. Because then you can push power anywhere you want.
Do you guys confirm you're seeing it?
Is There A Type Of Schema Markup Code That We Can Add Into Google Map Embeds?
Yep. Okay, cool. Okay, ah, the first question is from Jack, the Jack. He says, Is there any type of schema markup code we can add into Google Map embed codes we place on our websites or an MGYB embed gigs? That's a question for you Marco.
Yeah, there is. But why? I don't understand that. The point is, we're working on foundational principles, then your schema code will be in the entity stack or the ad ID page. What we used to call the @ID page, which is actually an entity stack is everything about your organization, your local business, your brand. So if you've done your iframes correctly, you have your schema in that and it's on the website. What's the point of getting trying to get into the embed code where it's not supposed to be? You can? Google does read I mean, I showed that in, in the paid groups, I'm not going to show it here. You can't get it in there. You can't force Google. But why Google does a great job of reading it on your website does a great job of reading Just wherever you share it through the iframes.
When you're sharing those, we're looking at how Google will actually pick up the schema code from the iframe, the title, the description, from the iframe, and display that it's fantastic. We've outranked the website that we iframe for the keyword through an iframe, which is what you would think it's ridiculous and that you can't do and you can totally do that's how powerful iframes are. So once again, you go to foundational principles first you build on those, and then if you need the extra power that's when you start pushing all the extra hacks all these different things that are available that you can do but only when you're done and when you need more power and not until because then when you start doing all with all these other things you don't really know that you're not saving anything back and you don't know if you could have stopped that say halfway or if you could have just gotten your let's say your shield as your power shield and that would have helped you push for whatever it was that you were looking to do then why did you do everything else that was wasted time? You didn't need it? You could have saved it so that when you win the competition came knocking you got a bunch of bullets in that chamber waiting on him to hit them bam, bam, bam, one right after the other. And it's a done deal again, they can't touch you. But if you go and you shoot everything all at once and you miss them when they come for you What are you gonna do except go crawl under the bed and cry? Because you spent all your money you spend all your money you got nothing to do except go cry because if you can't do anything else position fetal yeah if it's adult god What do I do now? Somebody shoot me out Bundy right off the famous I shoot me, please. No, guys, no. Work on the foundations, we do a really good job of teaching those in the semantic mastery mastermind. And in the heavy hitter club, we'll take you through all the foundational principles is exactly how I laid it out. In the heavy hitter club training. It's how Semantic Mastery developed. It's how the @ID, the SEO shield is set up. Everything that we do is set up on foundational principles, follow those first, then start looking for the hacks and these little tips and tricks that there are there if you want to you can go and find it. But while you're doing that, you could be setting down a solid foundation. So that when you do use those, it'll have an even greater effect.
What High-Quality Link Building Training Do You Recommend?
Are you go so the next question is from Chris. Well, Chris posted it from I guess the Facebook group, he says the question was I signed up for a lead generation course rank and rent about two years ago, they taught the basics, okay? But their backlink strategies are weak, copying competitors, blog comments, etc. only work in low or no competition fields and have been a waste of time. For the most part, I'm looking for some high-quality backlink training perhaps be PBN setup that works in 2021. So that I can confidently rank sites and competitive niches and get all my lead generation sites to the top of page one. Do you have any recommendations?
Okay, yeah, first, I don't recommend doing PBNs, like setting them up yourself, it is incredibly difficult to do that properly. Now. It just takes a ton of work. And you have to get you to have to be really, really good about, you know, having diversified hosts and name servers. And like it's very, to do it properly. So I don't recommend that. So here's the thing, what we teach absolutely works, especially for local and even on the organic side if you don't have GMB stuff, and I know that because I've spent the last two months, maybe 10 weeks, somewhere eight to 10 weeks around there, really focusing on organic stuff using our methods, and I can tell you, without a doubt, it fucking crushes it. Okay, the number one thing that you need to do is that entity tune content on your money site period. Do that. And you use our SEO shield, which includes the syndication network, RYS drive stack, and G site, which you theme mirror your money site into that.
So essentially, your RYS drive stack, your G site will be in the same kind of structure that your money site does. And then your IDX page and powering those up. But here's the thing, you can go into each one of those tier one entity assets, and you can modify your link back to your money pages on your site with whatever appropriate anchor text ratios you need. And what I've been doing lately is I've been going through and looking at the top 10 competitors that are the same type of sites. So for example, I do strictly local. So a lot of the sites on the top 10 organic competitors are going to be HomeAdvisor, Angie's List, you know, lawn starters would be a big one that is a competitor in my industry because I do Tree Service stuff. So I don't I don't count those. When I'm doing backlink analysis and anchor text ratios. I just look at whatever other local business websites are ranked in the top 10 organic positions. And then I do kind of an average. And this is a method that I learned from Matt Diggity's blog post about just do an average of anchor text ratios and the type of anchor text categories. And again, you can go look this up on his blog and it works well. But what I'm saying is what I've been finding because for a long time I didn't do any sort of research on this at all because of our methods we never did need to but I've been I've focused strictly on maps ranking for the last several years. Recently I've been working a lot on the organic side of things and seeing incredible results and the best things like I said entity tune content. So SEO tune content that's done properly, there's plenty of tools out there to do it.
Then also, as I said, go through your tier one entity assets, SEO shield assets essentially and you can go through and modify the link backs to your homepage or internal pages of your money site with the appropriate anchor text ratios using your tier one entity assets. If you need additional links or additional anchor text coming back, here's the thing with a syndication network, you already have branded web 2.0 assets. So go in and here's the here's where I've found a lot of really good success lately is going in logging into each one of those like blogger, Tumblr, WordPress, those three alone are all that you really need. And publishing individual articles that are also SEO tuned or entity tuned articles with you know, very specific anchor text links pointing back to my money page so that I can get my anchor text ratios within average or within range of what the other competitors are, doesn't matter how many links I have. All that matters is the anchor text ratios, getting it within the kind of same range as what the other competitors ranked on page one are then.
So again, going in and I'm not talking about syndicating a blog post to your money site which syndicates out to the network that's standard, we do that anyway. But I'm talking about going into like blogger, Tumblr, and WordPress and publishing a separate article on each one of them. So individual unique article on each one of them, that is also tuned SEO tune content, then you can kind of modify or manipulate your anchor text ratios that way, and now you've gotten you can do the same thing in your G site, by the way, you should. And even like some of the drive stack files and stuff like that you can do it with as well. But then you can just hammer the shit out of those tier one entity assets with kind of broader, you know, topical anchor texts. So that's what that location modifiers target anchor text with location modifiers, you can still hit them with brand anchor text, which is I recommend that you do because they're still tiered one entity assets. So here's the thing, like if you go publish an article on just a web two network, a web 2.0 site out there, there's just kind of a, you know, an orphaned web 2.0 site, or it's a persona-based profile or something like that, then it's a little bit odd to hit those posts with anchor text, branded anchor text, right. But when you're because it just it's odd, and that's not something that people typically would do is hit a blog post on somebody's personal blog with a branded anchor text, a lot of times, it's just kind of a natural-looking. But if you've got your branded syndication network, which you should have anyway, then it absolutely makes sense to hit an individual post on your branded syndication network properties with a branded anchor. And so again, what I've been finding, and I don't know what industry you're in, but it's specifically we treat services, as I've done a lot of research on organic rankings, is it's just insane to see how many Tree Service sites are ranked on page one organically with literally less than 10 links. Like under 10 links, it's insane. And so it's really been almost unfair. The kind of gains that I've been getting in the last two months by just doing exactly what I just mentioned, which is going through our tier-one entity assets that we set up, you know, through the SEO shield, manipulating my anchor text ratios to get doesn't matter how many links my money site has, it just matters the anchor text ratios because then I just pound the tier one entity assets with links. And that pushes all the power through even just a handful of links back to the money site. And I've been ranking pages organically like crazy stuff that was typically on page three or four because I didn't care about organic rankings for so long. Now on page one, several of them are within the top five, and we're talking about over about an eight to 10 week period. And I've been just methodically doing that for all the different pages that I've had. And it's been working like crazy. So believe it or not, link building for local sights, at least in my industry is not that difficult. You just have to know a proper strategy. And I really just told you what it was. And that's my input mark, I know you probably have something different.
You're muted.
Sorry, we're focusing more on content and schema.
And how we set up our link-building targets. The way that we interlink that to push power, I mean that that's my focus, the foundation of focus, and the way that we focus on on the, on the SEO side of this is to to go after the distance graph, and the ranking score algorithms because what we're trying to build up as the best entity in the niche. And so when we're able to once I'm not gonna say when once we're able to do that, then every other website is compared to yours rather than you being compared to some other website. Good point. Once you're there then nothing else matters. As I said, updates don't matter. Nothing matters because you are the entity that's compared that all other entities are compared against. And how we do that well, that, again, that's heavy hitter club, we've shown and as a matter of fact, we're doing something a content webinar series where we're going to be covering all of these, we just started this past Monday, how you can focus your content and hyper tune your kind of, so it's not just one piece of software that's going to get you there. It's not just conversion AI. It's not just whatever else it is that you're going to use. It's not just in length.
No, it's we're using five different pieces of software, to fine-tune that entity, and to find additional entities and even entities that other software Miss, to bring everything into play. Because when you can expand the entity, and maybe I'm getting a little too technical for people because what we're doing is we're expanding the entity so that ours becomes again, the one that everything else is compared to because nobody else is expanding the way we are. And then you could do the link building, you can actually do anything, you sometimes you don't even have to do link building. Now. Sometimes it's just schema and content. That wins, of course, with the SEO shield and plays and everything else, which you can consider a type of link building. But that's what we're doing. So when you do that, it's like it's unfair. It's unfair because everybody else is fighting. Oh, my God, we had a court update, we had a spam update. As a matter of fact, there was a core update to spam updates and a core update. Supposedly, I don't know, I can't tell because all my stuff always wins, and comes out better in the end. But people are saying you know that they lost a ton of traffic. I've seen 10 to 15% traffic losses, and 10 to 15%. Of course, when somebody loses, somebody wins 10% 10 to 15%. Traffic when and all it is if you can get that traffic back through content, but through doing it correctly, which is what we're focusing on in the heavy hitter club. It's like I said, it's a good time. Good stuff happening. And it's in it's fairly simple. As you said, you're focusing on anchor text ratios and links and of course, that tune content. Yeah, I can get almost guaranteed that is that tune content that's helping you win. Oh, absolutely. There's no question. In fact, that's why I said like, even if you're not doing as much anchor text or you know, link building analysis or backlink analysis and stuff as I'm doing, what Marco just said is absolutely true. And that's why I preface like entity two and contact are is the number one most important thing that in the schema as Marco said, there's no question. And so on your money side, you can do entity tune content plus your schema, right, then you're throughout all your tier one entity assets, you can do the same thing. So you get your G site back from the RYS Drive, stack, the SEO shield, and go in and tune that content, right, you go tune the content on those. And if you're the mirroring which you should be right mirroring your site structure on your G site, you want to entity turn all of the pages, the mirrored pages on your site to and that's what I'm doing. And it's working incredibly well. And then like I said, the same thing goes for the blog, the blogs in the syndication network, you can go through and publish entity tune content there. So there are individual unique articles on each one of the platforms there. And again, that is a link. It's still a link, but it's not like traditionally building because it's not necessarily an external link, because it's part of the entity. So that's what I'm saying like what Marco said is absolutely true. I think the things that move the needle the most right now is content, entity tune content, which again, as Mark said, I'm using five different tools to mine are probably slightly different than his but we are accomplishing similar outcomes by using various sets of tools, which there may be something coming in the future from that, from us anyway. You know, we'll talk about that at a later date. But it works incredibly well. Like I said, I've just been focusing somewhat on some link-building stuff, just because I haven't done that in years, and I found some pretty good methods that are working, you know, repeatedly reliably they're working over and over again. So that was a good question. I like that question.
How Do You Convince Companies Scale Their Website Through SEO?
The next one, Franklin, the turtle says what's a good way we can get in front of companies looking for an SEO expert to help them scale their website? I've tried contacting different businesses but all of them seem at sea SEO as an unnecessary expense and say that $500 per month is too much. I don't think much can be achieved for lower unless quality suffers or the work is something very specific. Yeah, $500 a month I don't even get out of bed for that anymore. I'm sorry. It's just there's too much work with SEO guys to $500 a month it's just not worth your time or effort. So how do you get in front of people that are looking for it? Well, you know, if you, if you want to get in front of people that are looking for it, set up an inbound marketing campaign, you know, one of the best things that you can do is go to eat is learning how to run YouTube ads and start running YouTube ads that run people to a landing page, you know, that you've set up that can you know, talks about what you think you can do for them or whatever, you know, here's the thing, people that are looking for SEO search companies that are looking for SEO services are probably going to be doing searches looking for that. So get in front of them, I think YouTube is one of the best ways to do it because it's inexpensive. And it's not that difficult to learn how to run YouTube ads, you got to break some eggs to make an omelet, which means you will spend some money before you can really start to dial a campaign in. But it's very, very targeted people that go to YouTube that are looking for SEO help SEO advice, you know, things like that. They're there, they're primed and ready to hear that message. And so you can get very, very targeted and think about it guys, you can create placement lists, which is essentially you can go out and scrape and there are tools to do it we have on I don't know, Adam, if you can still hear if we still have an affiliate link for tube sift that is one of the best tools for developing a placement list of monetizing videos. So those are videos that play ads. So you can go in and actually compile a list of YouTube videos that are popular have a lot of traffic, that is talking specifically about SEO, and you can get your ad to place to play in front of them or during those videos as an in-stream ad, right. So that's a very, very, very targeted way to get in front of an audience that is specifically seeking SEO advice. All right. Another way is using Google ads. In-market audiences, there is a business service, SEO and SEM marketing in-market audience, which means you can get your ad in front of people even if they're not at that moment searching for SEO help. They if they have searched for SEO help within the last 30 days, they're in a bucket that Google has determined are in the market or likely in the market for SEO and SEM search engine marketing services. So that means your ad can play in front of them at any time because they are identified by Google as likely in the market for those services. So even if they're not searching at that moment, for SEO services, you can still get your message in front of them. And so like I said, if you're looking to get in front of people that are actively seeking it, then there's no better way in my opinion, than either to join SEO groups and start, you know, contributing and helping out, which is really time-consuming way to do it. It works or set up an inbound marketing campaign, because once you do that campaign, and it just runs on autopilot. And those would be my two most effective methods for getting in front of people that are seeking SEO Services. That's a whole lot different than interruption marketing or outbound prospecting, where you're, you know, forcing your message upon others, which is still an effective way. But you have to have a targeted audience at that point. So that's my take on it. Anybody else?
Yeah, I've got a different take on this man. Because if he's getting in front of people that are saying 500 bucks a month is too much you're getting people wrong industry, or your message is completely wrong. The way that you're approaching this is completely wrong. There are plenty of people out there that are willing to spend between 15, 120, 500. And I can go on with this 2500 to 5005 to 10,010 to 20 2500s of 1000s a month, there are plenty of people, there are people who are willing to pay me 1500 to $2,000 a month just for an hour consultation.
The money's there, you have to understand who you're getting in front of if you're in roofing, and you understand that a roofing contractor, gate for them, one close call is worth 20 to $30,000. If you understand that, and you're not charging them anywhere from 1500 to 2500 per closed lead if you're working leads or per call if you're working, or if you're not charging them at least $5,000 a month, then you don't know what you're doing. And you don't know how to sell yourself or your services. Or you can't show results so that you can convince people that you can get them, these leads that are going to be that 20 to 30,000 gig, they get 10 of them in a year, they're good to go.
Plus all of the little jobs that come along with it, and they've met that you made them a million dollars, and you don't you look like a genius. But if you only get if you're only getting paid 500 bucks, you didn't do shit for yourself, you didn't do anything except make somebody else rich.
Learn, man, this is something that I talk to people all the time about. If you learn your worth, if you learn the value that you bring to people, you would never allow someone to 10 minutes too much. Whatever it is that you're charging, they can't tell you, man, that's too much. If you told them 25 gigs, they wouldn't be in front of you. Unless they knew what it was that you charge unless you already knew what it was that you're going to hit them with. Because they know they understand what industry they're in. So of course if you got a carpet cleaner, you can charge them 5k unless they're doing it industrial Complex in these mega complexes, and thereafter, that building and that building is worth millions of dollars of cool, that's different. Understand your industry, understand yourself, understand what you can what you what value you bring into that you have to understand your value, and what value you're bringing to the table. So that when you're in there negotiating, it's powerful. It's total powerful when you go into that negotiation, negotiation from a position of power, not from a position of need, or weakness, when they can smell it a mile away and understand, damn, he's desperate, need, I got him. They know, they smell desperation, these people make deals all day. These people are doing business all day with people trying to negotiate with them. They know they know. So if you can't go in with that supreme confidence, there's something wrong. And when I see this, when you remember telling me $500 is too much, man, there's something wrong with what you're doing.
Go back and look at your entire process. How are you getting in front of people, and how it is that you're dealing with people, so that nobody ever tells you no matter how much you charge, because it could be $1. And they'll tell you too much. And it could be 100,000. And nobody will ever they won't blink because they understand people understand business. So something in your approach is not allowing them or keeping them from understanding the business side of this as my take on Adam. Yeah, I just want to add one thing, something I've had to remind myself of, and I still do from time to time is like, don't forget to do the math for people. I agree completely with everything Bradley Marco said here, you know, obviously, there's a mismatch here, you need to figure that out, whether it's you or them, but you know, if you're doing this, and it makes sense to do the math for them if you're confident that you can bring in X amount of traffic, and they can convert it x percentage, and each lead is worthy dollars, do the math, right and tell them what this means to them. A lot of times we expect people to do that. And either they don't, or they're only looking at the expenses. So paint the picture for them say I can bring you in 100 you know, visitors uniques a day, we can convert 10% of those. That's 10. And those are worth $100 each to you. That's $1,000 a day, why wouldn't you pay me $500 a day, right. And I mean, obviously, this made-up numbers, but walk them through that you don't have to pull out some crazy fucking spreadsheet, but you should know this stuff. And if you don't, you need to do work to figure out some rough numbers. Of course, you never know exactly how it's going to convert, but do the math for them. And you should be able to go into analytics, Search Console, and GMB if it's local, and what the person through your results. And what you can do. So they can see it, they can visualize it and say Damn if he does this for me, they'll do the numbers quicker than you will. But you should also have the number, man don't do the numbers and say, Hey, I need this guy, it won't, it will no longer be a matter of whether they want you, they'll understand that they need you. And conversely, you don't need them. Man, when that happens when you understand ofo and how to deal from that standpoint, how to approach it from there, you can't lose and you're going to be closing clients that you never thought you could close
So even though that I was generating a ton of calls through that site, it was very hard to monetize. And so that was a very valuable lesson to learn right out of the gate when I started my, you know, started learning, SEO and all that because I realized then to only go after industries that had higher margins, and that's eventually why ultimately, why I ended up in tree services because they have huge margins. And Marco, you said roofing, that's another good one. Remodeling Contractors is another good one there there are some of them out there where you can justify you can justify much higher costs, expenses, right for what services that you offer, because you know, the margins are there. So you know, you can select multiple industries, that's fine. Just do your research upfront, figure out who it is that you're talking to what kind of like what their average or median type of profit margins are so that you know that they have the money. Even if they don't want to spend it, you know that they have the ability to be able to afford your services. That makes sense. Commercial Roofing men when you're talking about hundreds of 1000s, maybe millions of dollars on one on one deal. You could never charge them 500 bucks man ever, ever, because then what? What's your bet the benefit is all that, where's the negotiation? Where's the quid pro quo? What was it's insane to think this? Now, of course, if they close for a million dollars, they have expenses, they have all these things, but their profit margin is still huge. The longer they've been in business, the greater the profit margin, generally, not always, but generally.
What Market & Keyword Research Tools Do You Suggest For Affiliate Websites?
So Bernie says, Hey, guys, what tools would you recommend for marketing keyword research for affiliate websites? Also, how do you know?
I'm sorry, know that what do you know, we happen to have the right thing for that. Yeah, the MGYB keyword research. If you're gonna do it on your own, you know, it just it's very time-consuming. But you can do it with a number of tools. You know, power suggests pros, and one of our favorites still is still one of my favorites, which is it's a one-time fee, semanticmastery.com/powersuggest. All one word will take you there, I think it's might even still have a 20% off through our link or $20 off through our link. I'm not sure. It's been a long time since I've looked at that. But uh, that's a great tool. It's a one-time expense that pulls Google suggest scrapes, Google suggests keywords. So that's a great tool to start Google Trends. I always start with Google Trends. Anyways, the Google Keyword Planner, Google Ads Keyword Planner, still can be effective for a lot of stuff, even on the SEO side, I still use it quite a bit. But I also run a lot of ads, you know, the, then there's different tools like Uber suggest and all those kind of things. So there are a number of tools out there. Some of them are paid, some of them are free. And it's also going to require time for you to learn how to use them, and then kind of piece all of them together. Or you can go to interview ID and buy your keywords, keyword research. And we'll provide you with all the damn keywords in the entire market. So So our keyword research, although it takes three days to do it, is right. It's still we run all of the tools, we get deep into it. And we categorize everything for the client, you can give us categories or help have us choose the category. So even though we do have software, and we have all of this page paid and free tools, there are others that Bradley didn't mention that we use.
It takes three days, it takes several VA 24 working hours, I'm not gonna say man-hours, because it's girls that do it. There's one guy sorry. So we'll say person-hours 24 person-hours, three days guy to do the keyword research. So the question is, would you rather pay to have it done overjet? Would you rather spend three days doing it? But think about this, you have to first learn how to use all of the different tools, how to go into the market, take a look at the market, take a look at the competition and start focusing on everything so you first you have to learn all of those things that our viewers already know before you can even hope to start doing the research and putting it all together. So it's not something that simple is just. Okay, I'll take three days and do it. You have to know what you're doing and how. Yeah, and I mean, like that's why part of the reason I don't want to deal with any other types of contractors or anything now because I know the tree service industry so well and when keywords and all that, like all that's done, I don't have to do it anymore. They're not new keywords in the tree service industry. So, but when you know, anytime I've ever done keyword research on my own over the last several years, I mean, I could spend four or five, six hours doing keyword research just to get a really good comprehensive list and then stacking the keywords in the proper silo structure or keyword themes or keyword sets. So it's a real pain in the balls it honestly, you're better off just spending the money to have it done and have it delivered to you the entire market for will like the entire market-level keywords like everything like it's crazy. And then there's even see what the top-level what the deep keyword research they even give you suggested silos and things like that.
How Would You Approach An RYS Stack For Websites With Multiple Categories?
So the second part of that question was, also how would you approach an RYS stack for something like this where a site has multiple categories, the same way we've always talked about it, you have the branded RYS stack and G site, right? This is the SEO shield that would be the branded stack.
So listen, the great thing about duplicate content being a myth is that you could write tune content on your website, right? One of the things that we're showing in the heavy hitter club, now that's your content, you are not going to file a takedown on your content. So you can now take your own content, including your categories and posts and whatever. And they can go anywhere else you want. Because that's your content. It's your content. And you're going to give yourself a proper attribution on your content. So it can be a link back however it is that you choose to credit yourself for the content could be your author, going back to the however it is, you're going to get content for a city credit for your content. And you could use your content over and over and over again. And this tools that will rewrite the content, that tools that I've shared with Bradley we've shared back and forth, that will rewrite the content and won't touch the entities that the keywords that you set for the software not to touch, and it will rewrite the content except for those words that you need in there to focus on is just the software that's out there right now to write. And, and to focus to tune the content and focus on the entity is ridiculous. And each time that you redo the content, you're doing entity tune content, and you like it doesn't matter if you just use the exact copy of the content, or if you change it up because it's your content. And if it's already tuned, then you know it works and you know it's going to work. And it's going to work wherever it is that that you add the content. And then you just like build and have it all end up and pushing whatever it is that you're trying to rank whether it's the three-pack as Bradley mentioned, if it's organic, or if it's both, you could do both. You could do the right videos, you can rank anything you want. With the same approach. It's a foundational approach. It's no shortcuts. It's hard work. But pardon the pun, it works. The hard work works. You know, you just mentioned something it just sparked an idea that I haven't I have not tested yet which is entity 10 content as a YouTube video description. I have not tested with that yet.
That's interesting. That's something I'm definitely gonna put on my to-do list right now because I've been tuning content for GMB stuff for GMB websites and G sites and money sites and tier-one link building purposes and but I have not tried it on the YouTube description yet. So that's interesting. My entity tune, as a matter of fact, your T-one description. Yeah, anywhere they anywhere that you can go in the GMB. You could even turn the transcription that you upload as closed captions and all that exactly about that. Yeah, that's insane. I haven't even thought about that. And not because I don't do a lot of YouTube SEO stuff anymore, but because I usually just use Google ads for YouTube traffic. But that could work. It's worth a test for sure.
Alright, Nick, I already sent you an invitation to slack for that group. Also, just ping me in slack in that in Slack, just private message me about the video stuff that you were asking about. I'm happy to have a chat with you on slack. You know, I hate Facebook. So that's the last resort. I prefer to chat on Slack. So please ping me there.
But also, I mean, he's in all the groups. Yes, it does. I don't know why he just didn't ask in the mastermind group. I really don't but that that's whatever. He's, uh, he's gonna join my build with Bradley group in slack anyway. So we have a build with Bradley webinar tomorrow, guys, it the group went from two weeks ago, like seven of us to I think there's like 16 people in there now.
So it's gonna be a big group. But that's cool because I'm trying to learn how to build those kinds of magic page sites as well. I'm just playing with it today. As a matter of fact, so.
Is It Profitable To Run Google Search Ads For Home Services Without GMB?
Okay, next is why he What's up, man? He says, Hey, what is your opinion about running Google search ads for Home Services without a GMB? Is it profitable? Sure, it can be for lead gen, it's not for it. It's very difficult to, in my opinion, to be profitable if you're selling leads that you're generating with Google ads, search ads, because they, at least in my industry, tree service industry, right now, it's the busy season. So in some of the areas, you know, it's literally 45 $50 per click. And it usually, you know, a good conversion rate, if you have well, optimized ads, and you have a good landing page is about a 30% conversion ratio. So you got to think that takes three clicks to get a conversion. And you know, 40 $45 a click, you know, you're paying $120 for a fucking conversion. It's, it's almost impossible to monetize that when you're selling leads, so I don't do it. If I have a client that wants me to run ads, then I will run ads, and it is usually Tatin. But typically, I don't suggest against Google search ads for contractors now, because it is very difficult. It's so expensive. Again, it depends on the industry. No, does it make sense if it's exclusive leads because I'm running a Google Ads campaign for a treat contractor, for example? And it takes $120 and, you know, three clicks at $40 per click for a Tree Removal job a tree removal lead to come in? Is it worth it? Well, very likely, yes. Because they might pay $120 to get that tree removal lead that, you know, on average, in our area, a tree removal job is on average 15 $100. Right. And that's average, it varies wildly, but that that's on average. So was it worth it? Of course, it was. But on the lead gen side of things, it's very difficult to monetize that. So it just depends on what it is that you know, who you're generating leads for why heat if it's for your own business, it's very difficult, in my opinion, again, I don't know what industry you're in, but you said Home Services. And I found that you know, if you're doing ads for a client, and their margins are high, then yes, it can be profitable. But if you're running ads to generate leads that you can turn around and sell it's very difficult to monetize those leads, except for, like I said, if you get good at YouTube ads, you can get relatively expensive, cheap leads that way, it takes some dialing in to do but also, I found that if you're doing call-only ads, that you can typically get better results like as far as your cost per acquisition or cost per lead, you can get significantly lower than traditional search and click ads, like, you know, they go to a landing page, because their call-only ads, I've found I've can still oftentimes make those profitable even on a lead gen side of things. But it's so much work though I'd rather just focus on organic and maps SEO to achieve the same kind of results without having to piss through a bunch of money in Google ad spend if that makes sense. Does anybody want to comment on that? Yeah, I was seeing numbers the other day from across multiple home service niches. And the way that it goes is the map pack gets the highest percentage of clicks, then ads. So people are focusing on maps, then then the Google ads that are right above the map pack, and then the organic Yeah. And organic. It's only like three or four. But if you're not like top five, organic, top three, probably, then you're not getting. I'm not gonna say any, you're getting hardly any action, correct? Yeah. And think about it. Because, you know, unless you're in the top three, like Marco said, and even then a lot of times, especially for home service type of search queries, guys that they Google has pushed the organic listings below the fold. Yep, below the viewable area on most monitors and devices. So like you don't even see organic unless you scroll a third of the way down the page. And so that's part of the reason I totally agree and I've got the stats from my own Tree Service work that 80% of the leads that I've generated over the last decade for Tree Service contractors have come through maps, only about 5% through ads, believe it or not, and 15% through organic search, organic links, right, the organic section. And I went back and looked at a lot of my data. And I proved that out. And so like I said, For me, it's just not worth focusing on ads, because it's such a small margin, and yet, it only produces 5% of the results. Whereas 80% come through maps, which is why I focused on that almost exclusively for the last many years. But more recently, I've been also targeting organic stuff, because I'm doing some mass page builder, and I wanted to kind of get back into ranking organically as well. And 15% of the leads are worth it, in my opinion.
Especially if you can, if you can combine that with the maps rankings, then you end up with about 95% of the market share essentially so.
Okay, that was it. We're just about on time to anybody else.
Good to go. I think we're good to go. Alright,
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