Will You Lose Out Much If The Stack's Links Are Masked Through Pretty Link?

In episode 349 of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=FxOg9UF1mAw), one participant asked if you will lose out much if the stack's links are masked through Pretty Link. The exact question was: If all my stack’s links ultimately point to a masked / Pretty link to the final destination (so I keep control of the stack if the client stops paying) will this lose out much by 1) not having the keyword in the underlying link only perhaps in the mask text? and 2) trying to build juice to a masked link on the link tool instead of the Ultimate target? New to Semantic Mastery and MGYB.co? Find out how to shield your site and never worry about algorithm updates again with the free SEO Shield training right here: https://ift.tt/3el9Rwt Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/2rmHAjA If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH