Can You Share Some Basic Guidelines For Link Building?

In the 258th episode of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=87KYDWp4rns), one participant asked about some basic guidelines for link building. The exact question was: Hello everyone! Can you please share some basic guidelines about Backlinks? Specifically about the text when doing Backlink, When to use exact match keywords for anchor text link or my Brand anchor text? When writing a small post or a short reply on forums, What information you suggest to include in the text and what links? Is it better to link most of the times to the homepage or to a specific service/product page? hope it's not to complex question (: I appreciate it! Thanks!! #linkbuilding #seolinking #advancedlinkbuilding More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH