How To Get More Traction For A Program Apart From Having A Landing Page, Email Blast, Press Release?

In Hump Day Hangouts episode 260 (https://www.youtube.com/watch?v=ooWYb2m3zvw), one participant asked how to get more traction for a 3k Scholarship program apart from having a landing page, email blast, press release, and 5 college links. The exact question was: For one of my clients, we created a 3K 'scholarship"" program. I made the landing page, had someone scrape university emails and then we reached out to them announcing our program (with hopes of getting placed onto their sites). I did a PR thru Press Advantage as well. We have had about 5 links come in from it from colleges but had hoped for more. Is there anything we can do to get better traction? #digitalmarketingstrategy #seoclient #seostrategy More videos about Client: https://www.youtube.com/watch?v=0zz0YXB30mQ&list=PL1oO3mUVEcfpGsMPmKp3tt-xKRiY9XCq0 More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH