Dealing With A Prospect Who Thinks That Free Online SEO Audit Will Get Him Massive Traffic

In episode 260 of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=ooWYb2m3zvw), one participant asked how to deal with a prospect who thinks that following the free online SEO checker's audit will get him massive traffic. The exact question was: Hey guys, I hope you enjoy your anniversary. The SM crew has gotten me through more than my fair share of scraps. Between HDHO and MGYB, I have unmatched power on my side. I know it's just a matter of time before I see you guys at the next POFU. Question: a client of mine just found one of those SEO checkers online that do basic audits of sites. Suddenly he thinks it's just a matter of following that checker and he gets massive traffic. I explained to him those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, but I'm not there yet. Should I just deal with it until I can drop him? #seochecklist #seoaudit #seochecker More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Client: https://www.youtube.com/watch?v=0zz0YXB30mQ&list=PL1oO3mUVEcfpGsMPmKp3tt-xKRiY9XCq0 More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Start with the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices: https://ift.tt/2rmHAjA Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH