Click on the video above to watch Episode 344 of the Semantic Mastery Hump Day Hangouts.
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Announcement
All right, well, we're off to a great start. I'm busy typing and we're live for Hump Day hangouts today is the 16th of June 2021. We're happy that you're here. And we are going to get into answering all of your questions. Looks like we got some some good ones and pretty in depth ones today. So before we do that, though, want to say hello to everyone and make a couple quick announcements. We're going to go around and say hello to the guy so Marco, first of all, how are you doing on this? Fine Wednesday? This fat fine Wednesday, it's raining in Costa Rica. Although you can tell by the light in my in my room. I don't even have the lights on. And that's how much light comes through my windows. It's it's I don't know. But it's been raining every afternoon. What since late April, early May. And it'll go on until end of November, beginning of December. And then we will see again no rain for four or five months. You guys. You've been witness to the whole ordeal. How difficult it is for me from here when it gets so cold that I have to put on a sleeve shirt. Or I might have to put on socks on my feet. That doesn't Berber.
Hey, I'm paying the price for the life I live. What can I say man? Yeah, it's a tough deal. Somebody's got to do it. Well, buddy's gonna live it man.
Oh, well. Let's see Chris, how about you man read?
Bright and sunny. I guess it's the middle of the night for you. So well, Sun was here all day. But like, yeah, like it's 10pm here at nine Fahrenheit, approximately, that we had today. So quite cozy warm up. COVID is almost gone. I think there's like, I don't know, like one or 50 or so like new cases a certain day. So like, that's pretty good. So yeah, super, super happy year. Can't complain. Dr. Bradley, how about you? How are you doing today?
Busy, but good. Nice. Sweet. Cool. Well, let's see. I'm happy things are nice here. It's about 70 degrees, mostly sunny. And I've been working on client prospecting. So I've got a really simple basic process. I'm handing part of it off to a VA and then I just have been looking at a bunch of tools. Um, so maybe people can chime in on this or Bradley, maybe you have, but I just started looking@seamless.ai. you bleed? Yeah. And so I looked at them and a couple others, just to kind of consolidate what I was doing manually into, into a process that connects with Xavier and automates that stuff. So getting into that and working a lot more on processes. So anyways, just kind of that's what I'm up to type of a thing. See no heavy answer, though. Don't you have to pay on an annual basis for it? I think it's an add, I haven't done it yet. I'm just checking it out. Because there's a couple things I need. Like for me, I need to know the what since I'm doing e commerce prospecting, I need to know if the store is built with or that it wanted to store and it's built with Shopify or WooCommerce. And I haven't seen that yet. If they can't do it, then it's worthless to me. But I do like that it's not a it's a monthly but a yearly contract. And if they can do it, what I need then I'll be happy to sign up everyone else I've talked to it was a yearly contract, it started at like five or 6k, which for testing is not in the range of what I'm doing. Yeah.
Cool. Well, let's go over a few things for everyone else. And then we'll get into the questions just wanted to say real quick if you're new Thanks for watching. You know, leave a comment. Say hello. Even if you're watching the replay, you know, we get all the comments. We appreciate it we love when you guys let us know you're watching or what you liked, or what you want more of helps us when we're answering questions know what we maybe need to fill in the gaps or do more or less of. And also just cool to see someone saying hi, so do it, say hi.
And if you're new, also, we got a freebie for you. With some really good training inside of it. It is free. Like I said go to the SEO shield. That's the word the SEOshield.com find out how to shield your site, you also learn about what the heck this thing is called the SEO shield and never having to worry about algorithm updates again. So given that free training, hop over there, grab it, it's very, very good training for what you're paying for it. So I would say that the return on investment is basically infinite. Since you're not having to pay for it. It's a good ROI. Now you if you follow us or you know Semantic Mastery, you have probably heard about Syndication Academy. So if you're looking for ways to easily syndicate your content, whether it's your own projects, whether it's for clients because you want that authority, you want that relevance, you want that trust, then you should be in the Syndication Academy and you can find out more about that at syndication dot Academy. And last but not least, if you're ready to grow your digital marketing business or your brick and mortar business, and you're really trying to figure some of this stuff out yourself, then joining an experienced community is definitely the way to go. That's where the mastermind comes in handy. And you can find out more about that at mastermind.semanticmastery.com.
We sell we sell results. Not here. So don't pay attention to anyone's hair here.
I'm losing mine. Tuesday. Must be something in the water or age or anything else, guys before we jump into questions?
Oh, all right. Let me grab the screen.
Standby One moment. Okay.
Okay, you guys should be seeing my screen correct.
Best Lead Generation Tool For GMB Pages
Yep. Got it. Extend by one minute. I've got things in the background that close. All right. There we go. Okay, so it looks like while he does first again, which is awesome. What's up, man? He says. Let's This was answered last week presented remember it? So according to you, which is the best lead gen tool for GMB services? Did we talk about that last week? It seems vaguely familiar.
If not, let's chat about it again.
So I'm not sure what you mean, your lead gen tool for GMB services are you meaning like, the best tool for finding leads that you could pitch GMB services to? Is that what you're talking about? it so I mean, I mentioned this, I think the last couple of weeks in a row actually. But for the longest time, I was, like, if you're talking about like a lead scraper, I, I was using D seven lead finder for quite some time for when I'm doing a lot of like mass scraping. Because if you have the lead D seven lead finder, like the enterprise account, or whatever, it's the highest script subscription level used to only be $99 a month, but I think now it's like 119 or 129 a month. But you can scrape leads for a singular keyword, but like or service, essentially, but up to 100 cities at a time. And so that works really, really good for so it's a bulk search or bulk scrape. And that works great for like, if you are in a single industry, like I am and you want to search, like what I would do is go in and build out state lists of contractors, tree contractors in each state. And so with the that whatever that top-level subscription is, I could go in and put tree services, the keyword and then I could just paste in a list of the top, you know, 100 cities in each state, or what I would do is I would actually I would download population data from each state and then I would just select cities that had 20,000 population or above or you know, higher. And so a lot of times I'd end up with, you know, 60 7080 cities within a state except for Florida, which had like 290 or 267 was that whatever it was like, Florida is ridiculous, man. There's a lot of damn people in Florida. But so if that's what you're talking about D seven lead finder is really good if you're doing a lot of bulk scraping if you're doing much more targeted scraping. Recently I've been using this which is called Tex out or au which I think stands for Tex, technical automation, or something like that but Tech's out right there they have they used to have a lifetime, or excuse me, yeah, lifetime deal. But I don't know if they still do. But this is a very, very powerful app because it will do a lot of different types of scraping on different platforms. You can push data to different, you know, different things like Google sheets or connects to Zapier and will do things there too. It just does all kinds of really cool things. So you can actually create your own kind of scraping recipes, or workflow through textile, which is pretty cool. So I've been using this more recently. I bought several of the AppSumo codes when it was on AppSumo. But again, if that's what you're talking about. I don't know that that was fully what you were asking.
See if there was a clarification, I don't see one.
So I'll move on. Is anybody else have another interpretation of that question?
No, I don't, and I wouldn't be able to answer it because I don't actively search for clients. Okay.
Okay. All right. Moving on.
Best Practices In Using The SEO Shield
The next one is Jared. Jared says, Hey, guys, I have a query about your SEO power shield product and best practices for using it. I bought three power shields for my GMB's on the website.
Okay.
I'm not sure if it's all the same brand. You didn't need three power shields, you only needed one. Because the way you got the way your question is worded, it sounds like you have three GMBs, but one website, if that's the case, then is recommended to use a power shield for the brand. And then separate location shields or RYS expansions. But go just go with location shields. Now, for any additional locations that make sense. So like for example, if you have one brand with three locations, then you would have the SEO power shield should be what you order for the brand. And then you would have a location shield for each GMB location. Unless you've got like, for example, which a lot of times multi-location brands do is they'll have one location tied to the main like the root of the site itself. So there will be one primary location and additional locations in which case you could have the SEO power shield for the brand plus the primary location. Right and then separate location shields for the other two in the example that I just gave.
So anyway, that that's that hopefully you didn't have three power shields because you don't that kind of you can create some issues there because you're trying to have one branded stack and G site Marco, do you want to kind of take over on that for a minute, because I know you might have a better explanation than I do. But he says GMBs plural and website wants something he's got multiple locations. But one website is one SEO shield, one SEO power shield, and the other.
What you would do with the others is create locations, except as you said, if he has one main location, which is perfectly fine to make the corporate headquarters. But no, do not use one power shield per location. Yeah, because that's going to create ambiguity with the entity, I'll be told you're going to tell Google that it's three different companies. Yeah, and you don't want to do that you want to bring everything under one banner schema is really good to tie all this together, how you bring those locations, as children of the parent location or as children of the brand. Always guys, when you're doing this, I'm going to talk in general now, when you're doing this, think of your brand and how you want to express your brand, how you want your brand to look on the web, you don't want someone thinking that there are that there are three different brands in three different locations, unless it's a franchise.
If it's three different franchises, then yes, it's worth it with three different franchisees then you could get away with doing that. But this, you never want to do something like this, where you're doing three locations and three power shells with that because that would be for three brands. Yeah, we're not trying to do that to bring everything together under one entity, one entity, which represents the three locations, even if you have different DBAs. If as long as it's the same vertical, you could bring them in under one umbrella, which is whatever service it is that you provide. So think about that, then you think about the niche, you think about the different locations that you think begin creating the necessary associations, but no, not not. Not like this. And I suggest that you write to support@mgyb.co until you can get back to them or to man, how do we do this? Because this has to be corrected? We can.
Yeah, this needs to be done. And just to clarify Marco does say each location has a different GMB and a different URL location address, but it's tied to the same main URL. So that's exactly the case it's one brand, you don't want to do a location so we need to correct that somehow.
But yeah, just to clarify, it should be one and I just want to show this so you guys understand as the SEO power shield should be for the overall brand. And then what happens is because then you get the syndication network branded syndication network, you get dry stack with the G site that's set up for the main entity, the brand itself, and then you have the IDX page for that, you know, for for the
I just say, Marco asked me to I don't know write to you to correct my order.
With the three shields Um, and I think what we could do is we can give him the branded stack and the two locations, or if he wants that other location, we can look and see what the difference is but you need to really branded and three locations and we can apply the difference to another location or whatever he wants to do. If you have if we owe you money, we can apply it towards link building. We can refund it I mean, that's cool. I don't care but this needs to be corrected before it goes out. I agree. So right away right to support@mgyb.co and tell us because that's the one that's the person who will look at your ticket and tell her Marko asked asked asked you to write to her so that we can look at this and correct it.
And your order numbers of course.
It's odd This is just an odd situation that is kind of difficult because the fault the second part of this is my GMB location.
Can You Use The SEO Shield In Each GMB Location?
Okay, so let me back up. Can I use one power shield per location? Each location has a different GMB and a different URL location address, but it's tied to the same main URL I service comm slash event a speech is an example of an in-service comm slash Santa Monica, my GMB locations and website URLs, are all connected to the overarching company. But each location is in essence its own brand.
That's what throws me off.
I'm already ranking well for these locations. And I want to fireproof my positions is an individual SEO shield for each location a good practice or overkill? Or is there a better approach? Yeah, again, this is just tricky, because I don't understand what you mean by each location is essentially its own brand, if they're all if the location landing pages for the GMB are all tied back to the same domain. I don't really understand how they're separate brands. But I don't know this is kind of a tricky one.
And I don't know, if it's already done on the website, there shouldn't be a problem as long as you don't create further ambiguity. And as long as you just get the schema and tie it all together correctly. I don't think there's a problem that the way that he's mentioning it because even if there's like I said DBAs or maybe even he's treating them as separate companies, they're all under the same. I don't know the service com brand. That's an example here that he's giving us in the Hangout. So I don't really see a problem. I'd have to go look and make sure it's and see what he's doing. But I think I already know what he's doing and he should be fine with the brand.
Okay, for the Define I, so we have a company, and we have the three separate locations, and they're all brought together under the organization. And then we go to the local business schema, he can tie all those together. That's fine. Yeah. And you can absolutely do that. If their local businesses are, you know, subsidiaries of the overall organization, then yeah, and you can specify that or assert that with schema. So, so yeah, that would make sense as well. It's just a little bit tricky.
It's kind of hard to provide all the nuance in a text-based question like that. So, but yeah, anyway, just reach out to support, we'll try to get it sorted for you to make sure that it's, you have the correct setup.
Okay, we're gonna move on.
Will Your Rankings Suffer If You Change Domain Registrar?
Gregory says, Hey, crew, I'm looking to migrate a client away from GoDaddy. Oh, my God. Yes. Please do at your earliest convenience. If I change the domain registrar to another registrar, Will it hurt rankings now? I've never had it have any effect on rankings at all? Not the registrar? You Marco. No, no, the hosting in DNS will all be the same. Just the domain will be moved from GoDaddy to name cheap.
Oh, so you're just migrating the domain, not the hosting. Okay. Well, I still get out of GoDaddy no matter what. But definitely, if you're using GoDaddy hosting, get the hell out of there. But, but I don't like GoDaddy for domains either. So switching the domain name registrar shouldn't have anything to do with anything. You're gonna have the same name servers, you're gonna have the same AI piece, probably the same everything. So nothing to worry about. Yeah, there shouldn't be anything to worry about there.
I have seen the ranking effect. I've seen changing hosts affect ranking though. And it's usually going from a cheap shitty host to a much better one usually has a very positive effect on ranking not it's not always the case. But I've seen movement from that so
What Address Should You Use In The Citation If The Business Has Different Physical And Mailing Address?
alright, gyms up, Jim. What's up, man? He says, What's up SM gang? I have two questions about service area business listings, I have a client that has a hidden address residential address. Now that mailbox services are no longer allowed. On their Google, My Business listing the business model requires a lot of packages to be sent to and from their UPS Store mailbox address. For example, non-local clients pay online and ship items to the mailbox for repairs. Okay, what causes inconsistency issues if the mailbox address was used in their citations, and on their website, when using maps to localize their business, should the center of the city be used as the destination address? This is another tricky one.
I have to read through this again, guys.
I have a client that has a hidden address residential address. Okay, I get that. So they're set up as a service area businesses what you're telling me, right? Their business model requires a lot of packages to be sent to and from their UPS Store mailbox address, what is causing consistency issues if the mailbox address was used in their citations and on their website?
Well, I wouldn't use it in their citations, because that's not where the business is located. You can put the address on the website as long as you designate or specify the fact that it's the mailing address, you can have a separate physical address in a mailing address. Does that make sense? And I think I haven't had to do this yet. But I think you can actually specify that in a schema, can't you, Marco?
Yeah, yeah, you can have a postal address. And then like a physical location, I don't remember what. I usually just use the postal address type schema type for the physical location of the business, because that's just the way that I typically do it. But I believe that there's a postal address, and then there's some other type of designation and schema for like, the actual physical location. So you know, that's something I would do, because I don't know. I mean, I wouldn't I would not use the postal address the mailing address for citations, if that's not what the GMB physical location is tied to, because then you're going to cause any IP issues, data inconsistency that can actually hurt your maps rankings. Does that make sense? You want to try to clarify that at all. I mean, that's, that's, that's what I get from it. And you will cause inconsistency issues if you go change, especially since Google has you tied to I mean, Google knows the centroid.
Yeah, because, like, here's the thing like this, I'm just trying to show you something here.
Right here, there are coordinates in the URL.
And I've had people ask me, well, how come the coordinates in my GMB map URL? So the coordinates that are in the actual URL don't jive with where my business is located? And the reason why is because on service area businesses, and this is what my understanding is, I don't have any definitive like, I never found this anywhere. I just kind of discovered this on my own. But if we take if we go to go to like lat long dotnet, for example.
I think it's lat long dotnet. Yes, this is it. Alright, so you guys see like I've got the United States set up as a service area for big bamboo marketing. Right, that makes sense. So but I'm located in Culpepper, my GMB is located to an address in Culpepper. But what I'm trying to show you is if we click in here, if we take these latitude and longitude coordinates that are in the Google Map URL, and we click Find, ship, maybe you have to do it the other way.
Yeah, there's a reverse tool somewhere that does this. But what I was trying to demonstrate here without spending a lot of time on it, is that that these coordinates right here are going to be right in the center around here somewhere. If I find the correct tool, I could actually do it. There's got to be a fucking Latin verse IP, reverse or something, whatever. Anyway, my point is, is that Google based if it's a service area business, then Google is going to put the coordinates of what it determines is the center point of the service area that you specified in your GMB. That's going to be the coordinates that show in your URL, the GMB map URL. Does that make sense? So it's not the coordinates of the location, it's that what it considers the center of your dessert, your specified service area? Does that make sense? I don't know that does or not but hopefully does. Google knows the centroid. It knows where the businesses and those when you submitted it, where the business is. Right. Right. And that's what I mean, that's why I was getting it. That was because I told Google, when I set up the Google My Business profile, right, I had to verify it, where the business is physically located, that does not coincide with what Google shows as the coordinate in the map URL, it's way off in this case, because I have a very large service area in the United States, even with like clients, for example, that have, you know, like, let's just say there, it's just in a city-wide service area, right, for just one city. Well, they might be like, on the far east side of this, or whatever, the Far East far west side of the city, one side of the other. And that's where they're physically located. But the coordinates within their map, map URL as a service area business are going to show the center of that city or close to it if that was the only service area that was selected. So that's why I'm saying Google knows where it is, you don't want to try to spoof that, because it will start to cause any IP issues that will affect your maps ranking. Okay?
See, when using maps to localize your business should the center of the city be used as the destination address. Now, again, the destination would be what like, localized business, it depends on what you're trying to do. Again, if you're just telling people like the mailing addresses of the mail store, then just make sure you specify that very clearly that that's the mailing address. As far as like, if you got a service area business, that's something here's like, for example, if you're generating driving directions for a service area business to try to create local relevancy, then you can create driving directions from the coordinates of where your location really truly is if you wanted to, but if you don't want to give away like, through the driving directions itself, like what because you can put the address in for driving directions, or you can, you can put coordinates in which is what I will, what I typically will do is put in coordinates so that the driving directions map doesn't actually show the address.
Of course, anybody that spent a moment just looking could figure out what that address is, but it shows in the driving directions from a coordinate as opposed to an actual listed address if that makes sense. But you can if you don't want to do that even because you want to hide the actual location, then you could just select a coordinate from the city center of your service area and use that as your driving directions to the various parts that you're trying to expand into like the other you know, locations where you're driving, so you're driving from the business to the location and for service area businesses. That's typically how I will do driving directions, right if it's a storefront then you do driving direction from the areas that you want to expand the maps coverage into, back to the location, which is, you know, because your customers come to that location. So just for service area businesses, as I said, you can either use the coordinates and create like, and I'm just using that as an example, but to create driving directions from the coordinates of where the business is located, so you're not showing the address. But if that is something, you still don't want to even do that, then you can find these, like city center coordinates for that area, and use those as the driving directions from that location to the areas that you want to expand the maps coverage into. Hopefully, that makes sense. I don't know. I probably just muddied it. All right.
So I think we're gonna move on if there's any clarification, Jim, that you can add to that we're happy to try to give you a better answer.
How Should You Deal With Address Change For An Already Ranking GMB With SEO Shield And Syndication Network?
Well, that's another tricky one, you know, because it's the same brand name and it's the same brand. It's probably going to be the same phone number because they stayed in the same city. So the only thing that's really going to change is going to be the physical location. And that's okay, I've actually and I'm not telling you guys is that it's this is always going to be the case but I've had a handful of clients over the years that have done exactly precisely what you're talking about where they've just moved locations within the same city. So their physical address changed but nothing else did phone number stayed the same brand name stayed the same website URL stayed the same. And then that if that's the case, then I've had an on several occasions when I've actually done that or you know, had clients that have done that. We didn't lose rankings and I'm not sure why that is except for I mean we I always go to Logan x for citation cleanup. If you go to semanticmastery.com/loganix. So LOGANIX In fact, I'll just show you what I'm talking about.
But I've actually had that happen where it has not caused any problems.
Stand by guys if it's in the same city, and I don't know why maybe it's just because I've always done this, which is to get the citation cleanup service from Loganix. Okay. I'm not sure how you pronounce that, but um, what the hell is the services, try this again.
They have a citation cleanup service here guys, this is what I'm getting at. Okay, citation cleanup right here. It's 500 bucks, t's a little bit expensive, but this is the best service I have found and I've used several. I haven't used anybody else for the last probably four years now because I tested a bunch of citation cleanup services in the past and these guys Loganix were by far the most thorough in their attempt and they go through like three rounds and I think they even do a fourth-round that they don't tell you about but they typically do like three or four rounds where they'll outreach to the directory sites a site wherever the site's been listed, or the NAP has been listed and requested that the edits are made and so they do that several times over the course of I think it's 12 weeks so it's about a three-month process, but it works really really well and they've got about a 70% success ratio of getting old citations edited with new information and then duplicates deleted and all of that kind of stuff. So I would highly encourage you to use them for that project specifically charge your client for it by the way and if you sign up as an affiliate for Loganix then you can not only charge your client but you can purchase it through your affiliate link so that you end up with I think it's a 10% kickback as well. So you know again I would recommend that you use a service like this for what you're you're trying to do but I wouldn't. I don't know. Marco, what your opinion is? But I wouldn't go out and rebuild like a brand new SEO shield and everything I would even I would hire a VA to have them go through and edit it all what would you do? Exactly gotta go edit it you don't want to lose all that power do you have to redo whatever it was that you did to get everything going the way that it is it doesn't make sense.
Yeah.
Yeah, I mean that's a tough call. I just that that's something that you know, I've got a VA that does that kind of stuff for me whenever we have to do like a lot of math. For example, I had ordered a bunch of social just to basically secure the name the username. I bought hundreds of social profiles.
For one of my projects and I decided to change the name after I had ordered them like just the format the name stayed the same but the formatting changed and so I ended up adding my VA like I just handed on the list and I was like I'm you know, no rush on this but just over the course of the next month, I'd like to have all of these edited to change the formatting of the name to the way that I want it. And it was a real pain in the ass but he got it done. So that might be something that you can do, you can find a VA that you can pay, you know, a few bucks an hour to do that and just haven't go through it and do it. That's all I can say.
Okay, moving on next Shani says hey guys have a dentist client with an SC Wait, is that the one I just finished? Yes, it is. Yeah, sorry.
Should You Create Your Own Facebook, Instagram, and Pinterest Account When Ordering The Syndication Network In MGYB?
Okay, this is part of our Syndication Academy workbook template, and all of the recipes that we created under our pro account syndicates or IFTTT pro account, they're all here. So if I share this with you, all you got to do is just copy the like, for example, your blog RSS to your Facebook page right here. That's the URL so you just copy that be logged into your IFTTT account, paste, and go in your browser. And then it'll allow you to use that applet. The problem with a free IFTTT account is it will only allow you to create three applets, you can use as many pre-created as at least I don't think there's a limit, I think you can use as many pre-created applets as you want. But you're only allowed to create three yourself. So that's why I would suggest that instead of creating any just use Rs. And that's what this is for. So I'm going to grab this URL.
Anyone with the link can view and I'm going to paste this in and you can you're free to use that syndication applet.
Jim says Thanks for answering the address maps question service area businesses aren't my favorite to deal with because using g maps for local relevance can be a pain. Yeah, can but I mean, there are certainly ways to overcome that, Jim.
Which Is More Important: Website Silo Service Or Location?
So anyway, I hope that helped a little bit, buddy. It's kind of difficult. We've been hit with some weird questions today. So Alright, Jim says looks like a slow day of questions. So I'll add one more with regard to service companies like real estate, which is more important than the website silo service or location? For instance, would it be better to do service slash city or city slash service? Ah, you know, again, we were just having this conversation in our mastermind. Actually.
There's a lot of gym, I would recommend that you go through go to MGYB.co/process. I think it is.
Let's just double-check it MGYB.co/process. I believe that's it. Yeah, and just I've shared this in the mastermind many times, but now we put it behind an opt-in. So just go opt-in and get this if you haven't before, it's the semantic mastery entity-based SEO wireless SEO process. And that's essentially a process street training doc that I put together where I specifically talk about if you're dealing with a service area business.
So the way that I typically do service area businesses is I will create a regular silo structure using WordPress categories for the service-based silos, right? So again, those would be topical silos or service-based silos. But then I do the location siloing using tags because it's still a taxonomy. But it's different, it's a different way to do it. But and I talked about how to do that in that process training that I just mentioned, on a conceptual level anyways. But I kind of give examples of how to do that. But that's the way I do it, because it eliminates completely any sort of like crazy, like funky issues that occur when you try to duplicate a subcategory across separate categories. That's where the problem arises. So I would encourage you to check that out and consider it that way. Because I try to separate those now and use normal category structure for topical or service-based silos. And then I use tags and a very strategic way to create location-based silos. I don't know if that. Marco, do you want to try to expand on that at all? or what not? I mean, that the way that you work in in the way that I work, it is a little bit different. But I mean, did the best way to me and what I have found is just the way that you described it, as you can get into, it's just those URLs in WordPress, you can get into such a mess. Yes. When you're trying to set it all up just to avoid all that just separate them?
Yeah, I agree. And that's exactly how you do it. How you solve it, then is really up to you.
But I mean, we have training in the gym, join the mastermind. Join the Heavy Hitters Club. Yeah, you're in here a lot asking these types of questions, you can benefit a whole lot from joining us in the mastermind and in the heavy hitter, to get more in-depth questions where we can give them to you.
I agree. I try to stick with a simple silo structure as much as possible, as much as possible to and the which you're describing here. I mean, this potentially could be a simple silo structure. But when you're trying to duplicate, you know, and actually the way that you are showing it here would be a complex silo. And that's again, that it's funny, because, in the mastermind, there was a question, like I said, from a newer member that was asking something similar about, you know, simple or complex solid structures. And before I got a chance to answer Marco did he was like, what should I use simple or complex. And Marco said keep it simple, keep it simple man. And totally agree, guys, I've said that for the last many years now is that I try to avoid complex silo structure as much as possible. Because it does, it's just like the name indicates it complicates things, if you can. Not only that, but again, I've been studying recently a lot lately about, you know, how link equity flows within a site and been doing some testing and stuff. And the flatter that you can keep your site, so the less amount of levels that you build into your site, the better for internal link flow. And so again, like simple silo structures make it easier to push link flow, internal link juice, Link equity throughout the site, then if you have, you know, multiple levels deep if you get into a complex silo structure, and ultimately, you end up having supporting blog post to, you're talking about going all the way down to three levels deep. And that can create, you know, unless you really know what you're doing with your internal linking structure, you can end up you know, losing potential with, you know, Link equity through those posts and in, you know, things that can end up becoming orphaned, and that kind of stuff. So, whenever possible, try to use simple silo structures when I'm saying it'll make your life easier. And it also in my opinion, unless you really know what you're doing, it's going to make your site stronger as a shallow or more shallow site, if that makes sense. Would you agree? Absolutely. Absolutely. keep it as simple as possible. You could. Alright, so it keeps it's it's shallow in a sense, but you can always add topical depth through the posts, right? Even if it's simple, as much as you want, or as much as it takes to get all of the relevance as needed for the entity to become the best entity in the niche, which is what we're after.
How Does The SEO Shield Protect Your Homepage From Hackers?
Sweet right on. So the next question is Risa. Hey, can you explain how the SEO shield is protecting my homepage from hackers to great question? That one's definitely for you.
I don't know that it protects from hackers per night from SEO negative SEO to a degree. So no, we've never said that. Or at least I haven't, that it can protect from hackers ever because that's not what it does. The SEO shield protects your website from all of the negative aspects of Google's algorithm. Yeah, that's whether it's link building, whether I mean, whatever issues you could run into, on the negative, whatever negative variables the algorithm is looking for, we don't feed the button negative variables, we try to keep the focus on all of the negative aspects of the algorithm, and trigger those, and, at some point, even overcome some of the negative aspects of the algorithm. And at the same time, we keep our money site pristine, meaning that we don't ever build the really spammy bullshit links to the money site. We keep it at the tier one level, which includes your G site and your drive stack, and all of your tier one's branded properties because they can handle the link building. And they can power up over time. And you'll see with your blog post, how they start working better over time.
But also to deliver all of that power from tier one to the money site. That's how we protect it never said that you can protect it from hackers. Yeah, you can even benefit if someone tries to send like, negative, somebody tries to negative SEO you and send really spammy links into your SEO shield. They're actually helping you.
Yeah, that's interesting. I just had a client that I just discovered they got negative SEO it again. But the negative SEO didn't know what they were doing. Because they hit them with a whole bunch of.ru they're all Russian domains. But the anchor text was all over the board. And it was like, there. They were just random anchor text stuff. It was like, they were English words, but they were just random. You know, groups of words, sometimes two, three words, but like nothing that was like consistent. It was weird. It wasn't like pornography. Like it wasn't smutty words, is it? The same client that seven years, they've been a client of mine for seven or eight years.
When they hired me many years, whenever they first hired me, which was seven or eight years ago, I did an audit on their site, and they had been hit with a whole bunch of negative SEO links that were all porn-related, like the anchor texts were all, you know, really awful things that you wouldn't want to repeat in front of women in that, you know, in front of your mom, that kind of stuff. Do you know what I'm saying? And, and I disavowed all those links way, way back then. And, and it was fine. But I don't know for whatever reason, in February of this year, which is when I actually went through and did a full link audit on everything. And in February this year, they got hit with a bunch of Russian domains, there were 39 different backlinks coming from 39 Russian domains to this site. But it was weird, because like I said, they were all just like, just odd, like, you know, random type anchor texts. And so I don't know if it negatively hurt the site or not. I didn't see any drop or anything like that. But I still disavowed all of those this week. I just did that on I think Monday. So just interesting to see that. But The reason I started telling you that was because I had another project that I had somebody negative SEO. And they did something like I mean, there are 10s of 1000s of backlinks but they were all nofollow with exact match anchor text. And guess what? I ranked number one for that exact match keyword.
There were 100% nofollow, but exact match anchor text. And I was right and it literally helped me.
And I thought that was funny. So
How Do You Use The Syndication Network For A YouTube Channel?
Okay, moving on Rob's is the last one. And when Well, I guess we'll wrap it up. Guys. If you have any other questions, go ahead and post them now. We got about 10 minutes left. But we can wrap up early if we need to. Rob says is it better to just post the syndication or just use the syndication network for YouTube? Or to just put a video and a blog post for normal syndication? If so, is it best to add text to make legit posts with proper Seo? Regarding the video content? Yeah, okay. So and, you know, this is a question that comes up fairly often actually, um, what I recommend is if your primary marketing or whatever you're what you're trying to do is mostly YouTube stuff, then you know, the YouTube, the syndication network should be triggered by the YouTube channel, okay.
But if you have a corresponding or an associated website, companion website, there's a number of names for it. If you have an associated website that is branded as well right for the same brand as the YouTube channel. Then you can also post to your sent your WordPress site or whatever type of site it is long as it has an RSS feed and it can trigger the syndication network, the branded syndication network, where you can create problems and I've done this in the past and had syndication network properties suspended or terminated for spam because of this, if you are using if YouTube is your primary, you know, content distribution engine, right if you're using YouTube primarily for content
Then and you're triggering your syndication network. And then you just take the video and the videos and create basically blog posts. And there are automated tools that will do this, right? It will, every time you publish a WordPress, or excuse me video to your YouTube channel will automatically publish it to your WordPress site, which then can automatically publish to your syndication network. If you do that you don't change anything, then, for example, the post title is going to be the same as the YouTube video title. And if the post body is just the YouTube embed, then what happens is on the syndication network properties, when things are republished there, you've got your YouTube channel publishing to it. And then you have your WordPress site, your self-hosted money site is posting basically the same post, right, it's from a different source, but it's the same title. It's the same content because it's just an embed. And so what happens, it looks like duplicate posts, and every time you publish a new video, you get basically two posts on your blog, or Tumblr, WordPress, those are the three that, you know, I typically care about for this kind of thing. And so you can end up having them terminated. So you can still trigger both, there's no question you can do that. But what I would suggest doing is have YouTube automatically trigger your syndication network, if YouTube again is your primary, you know, content source. And then you go create blog posts on your money site, your corresponding site with a slightly different title, right, more of a conversational type title, which blog posts typically have, then you can embed the video but add some additional content, a couple of paragraphs is all you need. For example, here's a great strategy, by the way, is to have your videos, if there's any speech in the videos, have it transcribed and just use the transcription as the body text. So that again, you've got different titles, you've still got to have the same videos being posted your syndication network, but the blog post version of it now also has additional text-based content. Again, a good source for that is if there's speech in the videos, just use a transcript, that tends to work quite well. Does that make sense? Because now basically, those two posts are going to look unique, they're going to be unique. They do not just look unique. They are unique. And so that's how you can avoid getting your properties terminated for spam.
I don't see any other questions coming in. Anybody else want to cover anything? Are we good?
I think we're good. Beautiful. All right. Well, thanks to everybody for being here. We will see you guys next week. You
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