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Announcement
And we're live. Happy to be here today on Hump Day Hangouts for Episode 346. Super good day.
I'm also really happy today that it's actually cooling down. We had quite a year like super hot weeks. And Thursday, we had a tornado, about 20 minutes from my parents.
So they have a bit stressed but like, yeah,
yeah, like in the Czech Republic, and it's at the border between the Czech Republic Austria, and Slovakia. Wow. And yeah, well, it's it almost wiped out to complete religions like, right the drama actually.
Yeah, the good thing is like vertical down and things are pretty sweet now.
So what's happening on your end, really?
Oh, busy as all can be. Cut this group starting tomorrow. So we got a few announcements we got to get through today, guys. It's just the two of us for now, Marco might be popping in here shortly. He's going to he was on his way back from somewhere. And he said he was going to try to make it but if he couldn't, he tried to pop in at some point. Adams not going to be here. He's stuck at an airport. So it looks like it's gonna be Chris and I. But yeah, things are good. You want me to roll right into announcements press or? Yes, sir. Let's keep it going. All right. I mean, like Adam is for a change not stuck in the woods.
Yeah, well, uh, yeah, this is it's freaking stupid hot over here in Virginia as well, we've had temperatures in the high 90s. But with the heat index is close to being between 105 and 110 degrees, which is hot. But apparently, they got up in the west-northwest part of the United States that got record-breaking temperatures for the last several days and like 115 in Portland, Oregon, and shit like that. And that's insane, man. So I thought Virginia was bad. Apparently, it's been worse up there. But that said, Hello, everybody. This is Hump Day Hangout. Episode Number 346, I believe Yep. Yeah, that's crazy. So rolling right along. We just got a couple of announcements today, guys, number one POFU Live, which is pofulive.com. Our, we've set the dates for this year, and in fact, is 20, September 24, through the 26th.
There's early bird ticket pricing going on right now, I believe today. Again, I'm not the one that typically handles announcements, but I believe the price goes up after today slightly. And it does that every few weeks or something like that. So just go to POFU Live, that's pofulive.com. If you're interested in joining the virtual live event this year again, so we'll be holding it, you know, through zoom calls and stuff like that, but there's really no reason why you shouldn't be able to attend if since we're not actually traveling this year. So I would encourage you to check that out. Do you want to add to that at all? Chris?
I think it actually goes. I don't know. Like I think it's still like with the Fourth of July and things that it might be framed for the tickets. But yeah, like it's definitely one of the events you don't want to miss. It's always been a pleasure. And doesn't matter wherever you are in the world. Now that it's online, you can also make it wherever you're like if we're, I don't know, like in Australia, India, Europe, United States of America, or wherever. inter the internet makes it possible that you can actually join us.
Yeah, and last year's event was amazing. Even though it was virtual, we had done them live in person the two years prior to last year. But then obviously, because of COVID. Last year, we had to do it virtually. And it turned out to be one of the best. I mean, obviously, we have more fun when we're all together and we get to you know, go out and do things. What was in whatever city we're, in for the event? That's certainly a lot of fun. But as far as the content, I think last year was one of the best that we had. You know, was the fun part was good as well like the beer tasting.
Yeah, yeah. And that was fun. We had a virtual beer tasting event. It was pretty cool. That was That was fun. That was a lot of fun, actually. But yeah, so it's I mean, it's really good. There are some testimonials on the sales page, guys, for the folks who live I would encourage you to check it out. Again, it's a virtual event ticket prices are incredibly cheap right now because it is on the early bird. So lock it in now you can otherwise you'll just have to pay more later. So it's up to you. With that said, the next thing, and by the way, I'll drop these links on the page here guys. The first one is this one standby One moment.
POFU Live 2021. Okay, next we have the Fourth of July sale starting, I believe tomorrow for MGYB could have a really big sale for over the weekend, guys. And I think it ends Monday the fifth. Again, I typically don't handle this side of the promotional side of things Adam usually does. And he's not here right now. So I'm kind of winging it. But it's gonna be a really big sale, as you know, which we try to do several times per year. And I would encourage you guys to be on the lookout for emails that start tomorrow promoting, we're also going to do some posts in the, you know, the Facebook groups and things like that. So you shouldn't miss it. But we don't want to hear any whining if you do so. So we're telling you now to be on the lookout for the sale, the promotion, you know, the emails, promoting the sale so that you can take advantage of that stock up on Drive stacks and such SEO shields while you can.
And I will. The next thing that I have is tomorrow, I start the build with Bradley magic page plugin group, which is the group for anybody that wants to build, you know, mass page style sites, I'm going to be building with the magic page plugin.
But as long as there's, there's three, three prerequisites or a prerequisite has to be met one of three, okay, and that is either you're a semantic mastery mastermind member, or you're a heavy hitter club member where you can be both. Or you have purchased the magic page plugin, which is Mike Martin's magic page plugin through the Semantic Mastery link. As long as you meet one of those three requirements, you're welcome to join the group that I start tomorrow, it will be a biweekly webinar, I would say essentially, it's gonna be a meeting not, it's not going to be just me doing training to you guys, it's going to be like us meeting as a group like an account and accountability group. So far, I believe there are seven people that are registered for it. And in myself, so it will be a rather small group, which is perfect, I'd rather be that way that if it gets too big, then typically the groups are not very efficient. So with it staying small, that's great, we work I'm going to be building a magic page plugin-type site that to kind of complement what I'm doing with some of my lead gen assets as well as for my new agency in my directory site. So I think it's going to be a really good complement for all of that. And I haven't done any mass page type site builds in probably four years now maybe going on five. So this is going to be kind of new again, for me, and I'm excited to get started with that we're gonna meet every single every two weeks, for about an hour, they might go to 90 minutes, once we get into the groove of things, it might shift to a 90-minute meeting. But I'm going to try to keep everything within an hour. So tomorrow is the kickoff meeting. And again, the only thing that you need in order to join is either have purchased the magic page plugin through semantic mastery and you can prove it which means provide proof of purchase. Or if you are in the mastermind, or a heavy hitter, club member, a paying heavy hitter club member, either one of those, I don't care whether you have a magic page plugin or not, you can still attend. If you have another master page kind of builder, plugin, or Site Builder, period, then you are you know, you're welcome to attend. And maybe some of the stuff that we talked about regarding the magic page plugin will apply to any type of page builder. And I imagine it would just so you know this, this will remain open for the next probably a month. Because as I get a little bit further into that kind of build group, and start building some sites, I'll share a little bit of stuff at the beginning of the hump day Hangouts, so that you guys can see it. And hopefully, that will encourage a few more of you to perhaps join.
Because I think this will be good. So just so you know, I'm not going to be doing a ton of training on myself, because I'm learning that process.
I'll be learning right alongside you guys. So this is really meaning of like an accountability group meeting. It's not just me doing training, it's kind of all of us kind of helping each other to get better with this type of site built. Okay, so I'm looking forward to having some of you that have already had some experience with the magic page plugin in the group because maybe you can help me shortcut my learning curve. I've started messing with it a little bit. And there is definitely a learning curve for sure. And I'm looking to get hit the ground running as soon as possible. But I know it's going to take a few weeks. So Well, yeah, I always what I always love about those meetings, they always like those golden nuggets that usually you don't hear Oh, so like it's definitely worth joining.
I agree. Yeah, I've got two other small accountability groups running right now. One that I do on Monday with a very small group that is following along doing kind of like a directory site build, which is what I'm doing for my agency, and then I've got one on Thursdays, and these are weekly though. These other two accountability groups are weekly. And then Thursday, we have a sales mastermind.
And that's going really, really well also. So this will be the third accountability group that I host, but this one's every other week. Because there's a lot of steps involved in between, you know, doing these types of builds, so
I think that was all the announcements. Do you have anything else, Chris? No, I think we can get started here. All right. We have several questions. Let me figure out where to start. Give me one moment. Couple of long-winded questions, too. Okay, we'll get right to him. All right, let me grab the screen guys.
I'm saying guys because talking to you, Chris, as well as our audience. I think we're here thing.
Alright.
Should You Assign A “DoFollow” To The Attribution Link In The Syndicated Content?
I think we start right here. Alright, so the first question Hey, guys, I use a syndication network to syndicate my content. I'm using Yoast SEO plugin, which adds the attribution link to each syndicated post. But I noticed that those attribution links are nofollow. Yes, that is correct. I think making the links nofollow will defeat the purpose of pushing power through tier one entities. Please suggest if I should make the attribution link do follow also if I do make a do follow can that also on my website is the content can be syndicated anywhere, please advise. Thank you. Okay, Ashish. Now, first of all, we don't ever recommend using the Yoast plug-in because of many reasons. Number one, it is full of bloat code, you know, code bloat, so and it's just I think it's just a terrible plugin, honestly. So we stopped using Yoast many, many years ago, there is a way that you can and I used to do this when I used Yoast as the plugin because, in part, it provided that attribution link for RSS, you know, any entries in the RSS feed.
And I'll share the link that's right here. The syndication applets on this sheet here, have all of the attribution links or, you know, yeah, the attribution like literally coded into the applet itself. So you can use a different SEO plugin that might not provide attribution, like as part of the RSS feed some of them do, I'm going to name two others here in a minute to do but if you want to use if you want to eliminate using Yoast, and use one of the other SEO plugins that perhaps does not give you the ability to add an attribution link to your RSS feed, then you can just use these syndication applets here, just go in and swap out the applets in your IFTTT account with these and it will hard code, the attribution link back into the actual applet itself that they're already coded. So you don't have to do anything. Okay. So I'm going to share this with you guys real quick.
Okay, cool.
Standby. for one moment, this is the syndication applets or syndication workbook.
You guys make a copy of it. If you ask to edit this, you will not be given permission to edit it. So just make a copy of it guys into your own account. And then you can make copies of whatever copy you added to your account and edit those accordingly. Okay, so there is that but the other two that I would consider SEO ultimate Pro, has attribution links for the RSS feed and I believe rankmath does as well. Even I think even the free version, I think of rankmath provides that so I would recommend that you check out SEO ultimate Pro is what I would suggest. I use that for almost all of my sites. There's only a couple of sites in particular that I use rankmath on as an alternative because of some theme issues, compatibility issues, but so those are the two that I would use either SEO ultimate pro which what I prefer, or use rankmath and I believe rankmath even I think even the free version offers or provides the RSS attribution. Okay. So I would definitely check that out. Get rid of Yoast is what I'm trying to tell you.
Okay, so the next thing is please justify should make it dofollow. Yeah, I mean, again, if you've not been through Syndication Academy yet, and you're doing a lot of syndicated posts and stuff, I would recommend you go join Syndication Academy and go through the training. Okay, which is Syndication Academy, Chris, if you can, can you drop that in the comments at the bottom of the page? But yeah, we chat. We just relaunched Syndication Academy completely redid all of the training with our Syndication Academy instructor, which is now se, she is great. She's fantastic. She did a great job, completely updating Syndication Academy for 2021. And every single month, there are updated webinars, where she goes through and talks about new strategies, new methods, and new properties to expand the entity footprint. And the reason I mentioned all of this is that a lot of best practices and everything is covered in Syndication Academy, so you get the absolute most out of it. In fact, I just had a mastermind onboarding call with one of our newest members, Nick, I believe it was yesterday that we had to call it might have been, I think it was yesterday. There. It's all a blur right now. But anyway, he was talking about how he just finished going through Syndication Academy, and he was really impressed with it. And it really opened up his eyes to the power of those syndication networks. It's not just about, you know, syndicating posts out and getting the backlinks that are certainly part of it. But what it's really about a solidifying the entity and creating kind of, you know, a wider brand footprint, right, and then amplifying that brand through content syndication, and it's really, really important. And it's they're every bit as effective now, as they were let me Sorry, guys, let me close out of that, as they were years ago, just in a different way. Right.
So originally, I had developed the Syndication Academy, or syndication networks, so that, you know, for backlink purposes way back in, I think 2011, I think maybe it's maybe 2012. And they were working really well just to send a syndicated post what was, was really cool was seeing back then, when I would syndicate posts from the blog, from the money site blog that first usually like blogger, Tumblr, or WordPress would rank that. So the syndicator post on one of those three platforms would typically rank first. But then within a usually a couple of weeks, the blog post itself would rank and that's why we put the attribution links and I'm getting to your follow nofollow question here in a moment.
But what happens is, you end up having multiple, you know, whether dofollow or nofollow, it's okay too, but you have to understand, like what you're doing every time you publish a post, right? So if you're publishing a post, and every single time you have a link coming back to the homepage, and it's, you know, follow it's a follow link, and you've got keywords in there, then, then, you know, over time, you're going to have that one, you know, and what I'm talking about is the link back to the homepage, not to the post itself. To try to clarify what I'm saying here is if you publish a post one time, right to your blog, so it's a unique post you public wants to your blog, and it gets syndicated out across all your syndication network properties. Let's just talk about the three primary blog properties that we include in the original network builds, so blogger, Tumblr, and WordPress, the blog post title depending on how you have your attribution link coded. Typically it's going to be the blog post title is the anchor text that links back to the blog post URL. And in those three blog accounts, right, the three primary blog accounts of the syndication network, again, Blogger, Tumblr, WordPress, you're going to have that attribution link at the bottom of the post, that's going to be pointing with the blog post title, as the anchor link, anchor text, excuse me, back to the blog post URL. So that's fine. It's only three exact matches, in this case, blog, title posts, anchor texts, that are pointing back to that blog post itself. So that URL, and that's fine because it's only three, I mean, again, it will on some of the other properties that also link back but I want to talk about just the blogs, right. So that's fine. It's not an issue.
If you were to have multiple syndication networks, which we don't recommend attached to that same blog. And all of a sudden, now let's say you had, you know, again, like a two-tier network, for example, a two-tier syndication network would have three blogs in the tier one network, and then three blogs for each tier two network, which we do three-tier two networks. So you'd end up having a total of three on the tier one anchor text links pointing back to the one URL with all the exact same anchor text, then you would have three on second-tier network one, three on second-tier network two, and three on second-tier network three. So that ends up being an additional nine anchor text links with all the same anchor text pointing back to the same URL. So you end up with 12 anchor text links, pointing back to the same URL with the exact same anchor text. So you could see how that can become a problem, right? so on. Again, we don't recommend using tier two networks for blog syndication for YouTube, syndication is fine, stack as many networks as you want won't be a problem. But for blog syndication, it's not recommended because of that very reason. Unless follow those links. Does that make sense? If you know, follow them, then it doesn't hurt, it's not going to hurt you to have exact match anchors hitting the same URL over and over and over again, but with dofollow links, or follow links is technically what they're called. But I call them dofollow links so that people understand I am talking about links that are followed, then you don't want to do that, because then you can over-optimize a particular anchor text. And so that gets me back to the homepage link. If you have the homepage, like depending on what you linking there if you're linking a keyword back to the homepage itself, or the blog title, which is usually the brand name, then that isn't so bad, but over time, it will accrue over and over and over again. So if you're we're going to use an attribution link that has to add two links, one to the post itself, and then one back to the homepage. Just be thoughtful or mindful of where you know what anchor text you're using, and how many properties it's getting syndicated to, and how many times you're going to be publishing, alright, so that you don't over-optimize any particular keyword, usually a brand term isn't going to hurt you. So if you just had the brand name as part of the link back to the homepage, as for the anchor text, that would be fine. Or even, you know, a naked URL or URL anchor, that would be fine as well. But if you try to work keywords into those attribution links, other than the blog post title link itself but the one back to the homepage, then you have to go in and swap that out often or else over-optimize for a particular keyword. Okay, so that was a very thorough answer to that question. hopefully that answered everything that you want to let me double-check make sure we don't have Yeah.
Do The Same Factors That Influence Getting Into The GMB 3-Pack Also Influence The Others In The General Listings?
Alright, so Gordon is up. what's up, Gordon?
He says, Hey, guys, it usually provides a great answer or great, a great answer to a question I asked last week. So thank you. Thank you. Thank you again for all that you do to get back. You're welcome, Gordon. This is our pleasure. I was wondering do the same factors that influence getting into the GMB three-pack like proximity to the searcher GMB profile optimization, quantity of reviews, quality of reviews, GMB posts, backlinks, etc. also influenced the position of the other businesses in the general GMB listings after you click the View All link at the bottom of the three-pack and what is the order of importance and effectiveness of those factors? or four those factors, as always, you're so I think what you're asking is if you expand the maps pack to show more businesses when you go from the three-pack, when when you look at a local search from Google, so a search engine results page from a regular Google search. Then the map's three-pack is shown. But it's actually in a Google search SERP page, right? When you click that show more businesses or whatever it says at the bottom of that three-pack, it actually opens up in Google Maps. So you're actually going away from Google and into Google Maps. And that will show 20 business listings per page. Okay.
Provided there are at least 20 businesses that meet that criteria, that search query.
Yeah, it's supposed to be the same, right? In other words, the three that are ranking in the three pack on the Google search page are supposed to be the same three that are at the top-ranked in the top three in the Google Maps search page, right. So when you click that, expand and it opens up in Google Maps. And it should be the same three at the top. As far as I know, those are the same. It used to be different, but I believe that they kind of merge those. And I could be wrong. But I believe that they kind of merged that stuff a couple of years ago now to where when you click the expand button, and it goes into maps, it's going to show the same stuff that was on the three-pack on Google search results, the search results page. Okay. And, yeah, all of you know, trying to get it. So the exact same ranking factors, the things that you try to optimize for to get into the three-pack are going to influence your maps ranking period, which is going to show, and if you get to the top three, you'll be in a three-pack. So yes, there, they should be one and the same. Okay. And again, I believe that they used to be very different algorithms. But I know that they've started to more, they become more universal, they're still different data centers and all that, but they've started to the earth, you know, a couple of years ago, or several years ago now started blending those kinds of datasets and all of that to where I don't think it's much of an issue anymore. It used to be that there could be a significant difference between what was shown in the three-pack. And when you look to Google Maps and perform the same quick, you know, did this search for the same query, that there could be considerable discrepancies. But I think that's been resolved. I could be wrong, but I'm pretty sure that that's been resolved as of some time now, actually. So hopefully, that answered your question, Gordon, I don't know if it did, but the things that you try to optimize for that influence that maps three-pack ranking, is going to influence maps ranking period. Okay. So it should apply to either location, either Google search, or Google Maps search. Alright.
How To Get The URL To The Root Folder That Contains All Subfolders In The Drive Stacks?
Hector says, How can we get the URL to the root folder in our drive stacks in the highest level folder with all the subfolders? Inside it? Also, is it a wise idea to wise idea to link the bill to this URL? How can we get the URL to the root folder in our drive stacks, the highest level folder with all the subfolders inside it, just go into the account, click Share, go into that Drive account? Okay. So like if you if you're purchasing from us, at MGYB, you got an email that gave you the login details for the Google account that we created for the drive stack and the G site. And you're instructed to go login to that account, so that you bind that account to your IP, okay, and then from there, you can access the drive, you can open up the sheet that shows all of the links to your drive stack files and folders, right. And it's essentially the delivery report sheet, where that we delivered to you, you can access that. And you can also go into the Drive account from that Google account and find that folder. It's going to be writing your Drive account, your you know, my drive tab in your Drive account. And it will be that folder, the top-level folder, and you just click on click that folder and click share and then copy that URL, that URL is going to be the top-level folder URL. Does that make sense? Hopefully, that makes sense.
Is it a wise idea to link go to this year? Yeah, it's a wise idea to link below to all the URLs in your drive stack. So again, that's part of the in the, when we send you the email with the delivery information for your drive stack and G site. It's going to include that sheet that has all of the URLs for every URL that you submitted when you ordered it that you want to build into the drive stack, as well as all the URLs for all the folders and every file that was created in the drive stack plus the G site URL. That makes sense. So all of that will be included in that sheet. And those are those can all be linked building targets, I would caution this if you are pulling those URLs from the report sheet, and you included your money site URL in the drive stack build that money site URL may very well be in that sheet as well, I think it is, but I can't remember off the top my head. And you don't want you do not want to submit your money site URL for link-building gigs. But all the other URLs can be. In other words, if your money site URL is in your list of URLs from the drive stack, and G site stuff, just extract or remove that one URL, and the rest of them can all be linked building targets. So the folders, the files, the G site, that any internal pages on the G site, which we build those when we build the G site anyways, all of those URLs from the G site, all of those can be like building targets. One of my favorite link-building targets from the drive stack guys is the G site, the G sheet, or the Google Sheet. That's called the keyword sheet, which takes all of the files, the Google Drive files, and folders. And all of the URLs that we include that you included when you submitted your order for the build, all of those are in that G sheet, keyword sheet, right, which is part of the drive stack built. So you'll see that usually there's a subfolder that will have sheets inside your primary Drive folder. For the drive stack, there will be one that's called sheets. And if you click into that, there are usually two sheets unless you've expanded your stack. But there's one called keywords and there's one called links. And I usually like the keyword sheet because what we do at mg y B is we go in and we all the keywords that you submitted in your order, they basically hyperlink those keywords. So they become anchor text to the cells within the sheet that contain all the URLs that you submitted in your link building, or excuse me, your order for the drive stack to begin with, plus all the files and folders that were created. So in other words, you end up with a Google Sheet with all these links to all the properties that you submitted with your order, plus all the new files and folders in G site URLs that were built with the drive stack. And they're all hyperlinked with the anchor text from the keywords that you submitted with your order. Right. So now you have this one sheet that you can just, that's one of my favorite link-building targets, too. So if you think about that all of them, including the folder you asked for, yes, you can build links to those. But like I said, one of my favorites is the G sheet, the keyword sheet. Okay, and you can always go in and add additional links to that additional keywords, swap out keywords if you need to all kinds of stuff. hopefully, that answered your question.
What Is The Best Way To Using Keyword Heavy Backlinks?
Alright, next, James. He says, I bought a lot of links, which I shouldn't have, which are keyword heavy, like 2000 links. What is the best way to deal with them? Google tanked my site 30 to 40 positions. Wow, will a press release help dilute these anchor text profiles? This is a client site, we have a lot of G stacks done already from another service. wondering which mg y b products I can order that will help me out of the mess here. Yeah. Okay. So first of all, yeah, press releases will absolutely help with that. I don't one will likely not do it. Because you said like 2000 links, right? writing your question or your comment? Yeah, that's pretty bad. Which is, by the way, guys, this is precisely why we talk about and we call our methods, what we call the SEO shield, because we build this shield, right, like an SEO firewall, essentially, around our money site. Right, all of our SEO shield assets, entity assets are all interlinked and linked back to the money site. But all the link building that we do is, is to the tier one entity assets, the SEO shield properties, which includes syndication networks, drive stack, G site, ID, page, press advantage, organization, page, all of that stuff. So if you are going to be building links, with like 2000 links with anchor text, you know, keyword anchor text links, you'd want to be building those to your tier one entity assets, not to your money site, which is why we call it the SEO because you can hammer an SEO shield with links, and it will not hurt your site, it will, you know, power up your entity assets which flow through to your site, but it cleans it because that's what we always called link laundering, right? Because you can push spammy links to an SEO do Google property or real high authority property like an IDX page on an S that's hosted on an Amazon s3 bucket. And it will essentially filter out any bad juju, right, any negative, any potential for bad link juice flowing through to your site, right? You still get the power, but it doesn't. None of the negative effects flow through, which is why we do that. And that's why we call it the SEO show because it shields your site from any potential spam issues that could occur when you build links directly to your money site, like which James did. Okay.
So getting back to the question, we'll press releases help. Yes, that would be one of the first things that I would recommend one press release will not do it. If you've got 2000 links, you're probably going to need a handful of press releases. So I would recommend doing a couple of things in your press release, just submit one URL as your target URL within the press release. And I would do more than one I'd do it as many as it takes, you're probably going to need a minimum of at least three press releases, but probably even more because you said you got 2000 links, I'm going to talk about something else that you could do here in just a moment. But press releases if you're going to be linking to your money site directly in this case, you probably would want to start diluting the over-optimized anchor text ratios. But just link back with the naked URL, so URL anchor, or your brand name, or combination of the two, but nothing else, right. You don't want to link back with any sort of keywords. You could do generic keywords or miscellaneous anchor text, which another term for generic, like website, learn more. You know, that kind of stuff.
But I would recommend just going with the brand and or naked URLs. If you do a backlink analysis on your site and a lot of your competitor's site, you'll what I've spent for the logo, I don't know, you said it's a client site. So I'm assuming it's local for local stuff. And the industry I'm in, I find it almost, you know, it's almost always branded URL anchors that are pointing to the homepage anyway, of the site. The vast majority of links are either our homepage links in their brand and or URL anchors. So I have just been mimicking that. For a lot of my local stuff. Lately, I didn't really care much about link building in the past very much. But I've gotten a lot more back into that recently. And so I try to hit most of my homepage with just brand and or URL anchors. And then you only need a couple of if you can get, you know, exact match anchors to hit your site to get it to rank well. So in your case, as I said, I would do it several press releases, you know, publish a press release, give it two or three weeks post another one. But I would go with URL or brand new anchors. Alright, the second part of that, which I know some people probably going to disagree with me here, but you can always disavow stuff. Right. And I've done it may, in fact, I just did it submitted a disavow file for one of my client's sites about two weeks ago now. Because I found in February, I was doing a backlink analysis on their site. And for whatever reason, in February, they got hit with 49 different domains. It was several 100 links that came from a total of 49 different referring domains that were all russian.ru domains. And it was weird because it's like somebody tried a negative SEO on their site, but they did it in a very strange way. Because they just use random anchor text. So essentially, the anchor text category would be miscellaneous anchor text, or people also call it generic.
But it was just random stuff. It wasn't anything harmful at all. Like I mean, I still disavowed every one of those, I just disavowed those domains, the 49 referring domains, specifically because they were all from Russia. And it doesn't make sense to hit a local-based company with a bunch of Russian links.
You know, US local company. So I disavowed all of those. But you know, that's something you can do that can help. You know, reduce that if you especially if you got if you said you dropped 30 to 40 positions, Google knows that you got hit with a bunch of those links, you can disavow, disavow those, you know, and I again, I know there's gonna be people that said, Never disavow what I teach there, oh, I do it when I need to, or when I feel it's necessary. And in the case that I was just mentioning about a client site, they got hit with those Russian links or links from Russian domains that were again I did that out of a precaution. It did not affect the site negatively. But I took a precautionary measure and disavowed them anyways. So, you know, do your own due diligence whether you want to do that or not. I do it when when I feel it's necessary. Okay. Yeah. And for the future, by that SEO shield and build the links to those SEO properties. Correct. Go to mgyb.co. And get the original drive stacks and G site builds not from a third-party vendor that doesn't do it the way that we do it.
What Are The First 3 MGYB Services You Recommend To Rank A Digital Marketing Channel And Website?
Anyways, Henry's up next from New York City, apparently, he says first, thank you for having Hump Day hangouts every Wednesday. Some background. Wow, this is a long one. Okay. I think we can do it. Um, I'm building a new brand and the digital marketing niche providing education on the various sub-topics branded YouTube channels, branded websites, and blogs using WordPress. I just started to build the site now. And there are a few videos already uploaded to YouTube, I want to save time by investing in paying for your done for you services with the ultimate goal of getting the most SEO benefit out of using your services. I will learn that stuff later. I think that's wise Henry, honestly, that I think that's super wise, get done for you services, so you can start getting results. Plus, you can see what the properly finished product looks like. And then if you want to learn how to do it yourself or learn why it works, then you can always buy the training. But it does help to have a drive stack. For example, on a G site Did you even if you want to learn how to do it, it helps to have a completed drive stack and G site or syndication network, whatever it is that you can when you're going through the training that you can analyze and look at to kind of help you understand what's going on and you see a finished product while you're going through the training. It makes it easier to comprehend it absorb the training and internalize the training Lisa does for me. So I think that's wise. Also, you know, as I said like we often say guys if you're looking to get results for a project that you're working on or for a client or whatever if you're looking to get results quicker, then then you know you've got two options. You can either learn how to do it yourself first and then you know, try to implement it or you can get it done for you first, and then learn how to implement later. And that's I think that's wise. So getting back to the question, I will learn that stuff later. The goal is to eventually have both the site and YouTube channel rank for competitive keywords like digital marketing, email marketing, and so on questions. Number one, what are the first three services that you recommend ordering from the MGYB store in order please, so that I can begin to budget for them. I would say just get the SEO shield the power shield because that's going to combine our found all of our foundational products together into one order, which makes it more efficient for our Build Team. It's a little bit cheaper than ordering everything separately. And it's easier to submit your order because it's all done on one order form page. And then we build them in the proper sequence.
And we build upon each other syndication network gets built first, as soon as it is built, it gets delivered to you. But then all of those profiles get built back into the drive stack and the G site, which is the next step, okay. And then once the drive stack and the G site are done, and through that process, a press advantage organization page is created, whether you use our press releases or not, it doesn't matter. The organization page is one of our tier-one entity assets, you get that included. And in the ID pages built, which are hosted, we recommend you hosted on Amazon s3. And so in that gets delivered last but all three of those things get built-in tandem in sequential order. And it's all in one product bundle called the SEO power shield. So that's what I would recommend. If it is not for a local.
I don't all I do is local stuff anymore. I'm if Marco was here, he could answer the question. I believe IDX pages are still useful, even if it's not local. But I would recommend just getting the SEO power showed again that and that way, I don't have to give you like separate if you're going to order them separately, it would be syndication network first, then RYS stack, drive stack in G site, excuse me next. And then the third would be the ID page. And then always link building, right link building, and embeds plus link building press releases. Again, we talked about that. But that's one of my favorite link-building methods. One of the ones that I use the most heavily is just I do a ton of press releases all the time. So that's what I would recommend. Okay. By the way, when you're ordering this, if you're going if you have if you're going to be producing content for both your YouTube channel and for your money site blog, then when you order the SEO power shield as part of the syndication, network order details, put in the notes, the comments section or the order, you know, order notes, or whatever that you would like the syndication network to have two sets of applets created one for blog syndication and one for YouTube syndication so that both your YouTube channel and your money site are syndicating to your branded network. Does that make sense? Just make that request when you place the order. And they will set it up to where that branded network will be triggered by both an upload from YouTube, as well as any new blog post published. Okay, so you're killing two birds with one stone.
Do You Check The Structure Of A WordPress Site & Third Party IFTTT Network While Processing Syndication Network Orders In MGYB?
So I know and I currently have an IFTTT network set up only for the YouTube channel. Okay, that uses three rings plus my branded ring, which I'm not 100% sure was done correctly.
Who did it? We did it It should have been done correctly unless some changes were made. Seems like it was but would be great to have this checked. Do you do this while the order I placed is being processed? Not sure if you do this too. But it would also be great if my WordPress site structure can be looked at by someone on your team to see if I should redo anything? No, we don't. We don't do consultations and SEO analysis and MGYB. We do that kind of stuff and heavy interclub or semantic mastery mastermind, you'd have to join one of our groups to do that, though support is not going to provide you any SEO assistance. That's not what support is for and MGYB does not do on-page analysis. That's just not what it's for. But we do offer that kind of stuff. Like I said in one of our paid groups, either the heavy hitter Club, which is the technical SEO group or in the semantic mastery mastermind, which is, you know, SEO but also a whole lot of other stuff, like business building outsourcing process development, you know, client getting prospecting sales, you know, all that managing and operating a business, all of that kind of stuff, right? So if you want us to analyze your site, or you can hire one of us for personal one on one consultation, but to be honest, that's a hell of a lot more expensive than it would be to just join one of our groups for a brief period of time, if that's all you want it, okay. So, you know, as far as the syndication network, if you've already got it in there, triggered by your YouTube channel, we're not it, by the way, if we didn't build it for you, then we're not going to check it for you. I'm sorry. It's just not, we're just not going to do it. And I could be if I'm wrong about that, and then hopefully, Rob or somebody from mg y b will chime in. But if somebody else built it for you, it's not. It's not our fault if it's not working correctly. So and that's just not we're not going to go into somebody else's work to try to fix it or repair anything. We're just not going to do that. Okay, as far as if you have a Cintiq Network already that you are using, and you're okay with that, and it's branded. And you also want to syndicate your money site content to that. So your blog to it, then again, I just shared this in. I did put that in chat, didn't I? Yeah, I did. Um, you can always go in and just add additional, like, these are the YouTube applets. But you can go in and add your blog applets to your existing tier one IFTTT account, right. So that you again, just use our applets, they'll have the attribution links already coded into it and all of that and you can, then every time you publish a blog post, it will also syndicate to your same network, the only thing I would work caution you about is if you have a two-tiered network, as I just mentioned, we don't recommend blog syndication to two-tier networks unless which we cover this. In the Syndication Academy.
You have added additional content-related content sources to the tier two networks so that it's not always just your content being published to the tier two networks. For YouTube channels, that's fine. But for blog syndication, that leaves a clear footprint. There are no footprint issues for YouTube syndication because you're acting as a publisher for Google. Google doesn't care if there's a footprint. In fact, it likes footprints when it's Google properties. But when would you like drive stacks and G sites to work so well. But when you're talking about blog syndication and a self-hosted money site, a footprint is a clear indication that you're trying to manipulate search results or search positioning. So Google does not like that it's okay to syndicate your own content to your own branded network. That makes sense. In fact, Google expects that. But when you start to syndicate content to persona-based networks, which your tier two networks should be, then and it's the same content always being published to those persona-based networks, then it was clearly set up for manipulation purposes. And so there are ways to reduce any footprint issues. And that would be to add content related content triggers or sources, so additional RSS feeds to trigger publication to your tier two networks so that you're adding other similarly related content, but from other sources to those tier two networks so that you're basically reducing your footprint, okay, so that your content is kind of blended in alongside others, and that there are some other benefits to that co-citation and other things as well. So hopefully, that makes sense. Okay.
Do You Provide A Checklist For Those Who Want To Rank A New Branded WordPress Website With Blog & YouTube Channel?
Okay. The last thing is there are checklists available with all the things that need to be done for someone wanting to rank a brand new WordPress website with a blog plus the YouTube channel. Yeah, I would consider the battle plan Semantic Mastery battle plan. We do need to update that though. We'll probably be updating that again in a few months. It's not on our radar right now. But the battle plan is the overall foundation still hasn't changed.
We do have a GMB checklist. But that's Google My Business not necessarily website and YouTube channel stuff. But yeah, I would say the Semantic Mastery Battle Plan, I would check that out. Okay.
Hopefully, that was helpful. And you all get that with Semantic Mastery mastermind. It's included. Oh, yeah. Good point, Chris. If you join the mastermind, you get that included as well as a bunch of other stuff already included.
And discounts on products that aren't included significant discounts, so there's a ton of benefits to that as well. Okay, silly GM B's okay. says hey fellows, I have a brand new service area business GMB that I established using the given Google GMB site as the URL. That's what I do now, by the way, even if it has a self-hosted money site or a landing page, I call them location landing pages whenever there's a self-hosted website for a GMB, whatever, you know, I call that the location landing page because a lot of the stuff that I work in are multi-location businesses. So each, you know, it might be the company has its own website, but then each GMB or each location has its own landing page on the website. So I call those location landing pages. But what I started doing it through my own testing, I found that what I do is I add the location landing pages the appointment URL, and GMB now, especially for service area businesses, right, so I had the location landing page, which typically has the contact form like the estimate request form or whatever, as well as the phone number, click the call button, tap the call button and all that kind of stuff on the location landing page anyway, so I add that as the appointment URL Now, inside the GMB and I use the GMB website URL as the website URL in the GMB profile. And I've found that tends to move the map faster. And it's probably because once again, it's keeping everything in the Google ecosystem. So back to the question. Now that it's verified, I tried to edit the URL with the real busy world, but it keeps changing back to the given Google Site any tips to make that change stick? Now I've seen that happen a couple of times.
But okay, I would recommend it again, if it depends. Some clients of mine don't want their website as the website URL of the GMB and that's fine. If that's what the client wants you to do that and then you can put the GMB website URL in the appointment URL field, which is what I would do in your case because that is likely going to keep it from Google automatically reverting it back. So what I'm saying is go in and take the GMB website URL, put that in your appointment URL field, and then take your money site page or land location landing page and put that in the website URL field and save that and see if it sticks. It probably will. But if it doesn't, then like I said, you could always keep the GMB website URL in the website URL field and put the location landing page in the appointment URL field. And that's again, I found that that actually works a little bit better for moving the map. Right, the GMB profile in maps, makes It helps to rank a little bit better. It's a little bit more responsive to the other stuff that I do when I have it that way. But like I said, if the client wants their website URL in the website field, for the GMB profile, then just put that there because you got to do what the client wants. And then you could always put the GMB website URL on the appointment field and hopefully that will make it stick I've had that happen a couple of times which you're talking about, and I can't remember what I did specifically, I just had to change it a couple of times something else you could do it would be post in one of the you know one of our groups that you know you're having this issue and I Google local guide that has a high rating and as a Google local guide you know a high level can always go in and suggest and edit and we've done that like again in our mastermind for example there's oftentimes people have problems with GM bees that continually revert back no matter how many times they edit it and so they'll publish and you know the post for some help in our mastermind and say hey, look, this is the problem any local guides in here that can suggest an Edit and then several of us that are you know, higher level local guides will go in and suggest edits on that listing and it goes through. Okay, so I would recommend that something else that you can do and it's not just our group there are other groups obviously that you could post a request like that and but I wouldn't do that until I've actually tried what I mentioned okay it's a good question though.
Wayne Social Buzz mean he says I thought Chris dancing as a stripper for lashes POFU Live was a bit over the top Well, I got to show off my skills I practiced all year so like it was the moment he took the pole dancing classes course from
yeah, especially older girls always there and stuff like can I highly recommend it?
I'll tell you what, you guys it's funny but there was I don't know if it's still there but there was a Clickbank product called pull down pull, it was pulled dancing classes like it was an online course for Paul Dancy. It was a Clickbank product and I don't do any affiliate stuff anymore. But several years ago, it was I think it was in 2016 because it was somewhat after we Marco developed and a couple of people with him develop the RYS Drive stack G site strategy. And that was in 2015 when he first told me and I started using it for stuff and I think in 2016 I was still doing a little bit of affiliate stuff and I did a pole dancing class near me.
Drive stack and it was a G site, drive stack and G site it was all built out for pole dancing classes to promote the Clickbank product is it's fucking stupid. It was funny though. That's part of the reason I did it was funny. He should have run Facebook ads during the pandemic lockdown man Yeah, the product must have flown off the shelf. I still have that drive stack. I let that whole project go. In fact, we got a couple of minutes. Let me pause for just a moment. Let's see if I can pull it up. I think it's in my own G site account.
I think it's in my own Google Sites account so let me check real quick it's funny though, it's like I said I looked at that project. Sure as hell do check this out. Hold on a minute. This is some funny shit
All right, here's a resume share right here. guys have seen this right?
This is a G site with all dancing classes near me and I just think that's funny as hell. Let's see if the site Yeah, there it is. I don't know if those offers probably not valid anymore. But start your pole dancing classes. Now. Let's see if it's still a valid offer.
No, you know why? Cuz that was my domain class near me and I let it expire. So somebody else.
Cuz I don't have that. I don't own that your domain anymore I don't think I can't remember if I do or not but it looks like that.
That's crazy. Somebody might have probably got some significant traffic from it.
Yeah, not awesome
anyway, yeah maybe change the link or the redirect yeah I need to go check my name cheap account to see if I still own this domain because if so then it then this is actually my page but I don't think so because I don't think I have that hosted anywhere. So that means somebody else bought it up and said Oh look, I can just duplicate this That's awesome.
anyway back to the question sorry guys went off on a tangent.
Yeah
Do You Have A GMB Training That Works With The Latest Updates?
I think that was it. No this still two more questions from Reza. Reza says do you have GMB training that works with the latest updates? Yeah, I mean, local GMB pro guys, those are foundational stuff, it hasn't changed. You know, the, there are some updates that and but local GMB Pro, the Facebook group, if you join local GMB Pro, you get access to the Facebook group, which is where you know, updates and you know, lots of discussions of you know, newer things and all of that are in that group. That's a maintained group, which is crazy because it's a one-time fee to join that program. But that teaches you how to do all the stuff that we do to expand the centroid. In other words, especially for service area businesses, to get the GMB to rank in like adjacent towns and things like that it can be done and requires consistent repeated effort to get it done. But local GMB Pro, that's what I would recommend.
Yes, I will likely be doing some additional other like some, like we probably we may be redoing and relaunching local GMB pro in Not, not before the end of this year, but maybe in the first quarter of next year. That's that is on my radar to update it. But right now again, the methods that we teach in local GMB pro are still valid and still effective. Especially when combined with all the other stuff that we teach what the SEO shield and our entity-based SEO. Okay. So let's pull that up. Local GMB Pro. I think it's localgmbpro.semanticmastery.com
That's awesome. Yeah, localgmbpro.semanticmastery.com. There you go. Okay. I've dropped the link on the page.
Like we got another one.
So again, guys, I will eventually be at least we talked about it. My partner is and I know one of our recent corporate meetings, and
I know that that's something that people are craving. And so I'm not going to I've got my the neck the rest of this year, I've already got planned out for what I'm doing.
But I know that that's something that I want to do. So this will probably be one of the things that I do first quarter of next year, which is to redo local GMB Pro. Basically, relaunch it.
How Do You Get Rid Of A Third Party IFTTT Network?
Okay. And he says, Thank you, I have to do network setup for YouTube channel was built somewhere else? Yes. How do I get rid of it? As if it never existed to start over from scratch using done-for-you services. And you also offer that co syndication service for blog plus YouTube triggering, if needed using your SEO power shield? Okay, yeah, as far as getting rid of the other one, you know, if it if it's not providing you any benefit, which you should be able to tell, right, you can just go in, you know, log in and just delete the accounts. If they're not, if it's not hurting anything, then just leave it like, in other words, if it's not going to do any harm to leave them out there. If it was all connected to just a YouTube channel, it wouldn't hurt to just leave it if if you had older syndication networks that were all tied back to a blog or money site, a self-hosted site that was done incorrectly then it would, in my opinion, you would be best to go in and like literally delete those accounts, like delete the accounts from you know, all together. But for YouTube stuff, it shouldn't matter because again, you know, the more places you're published for YouTube is actually the better. So I would say
Oh, plus one for
I'm sorry. Sorry, if I didn't see that. I'll get back to it in just a moment. Okay. Yeah, I wouldn't worry about it. If it was just YouTube stuff. Just go ahead and order a new job excuse me syndication network from MGYB.co. And if you're going to be a blog, syndicating your blog to it as well then just get a tier-one single a single syndication network, so single-tier syndication network, have it branded and then ask for both sets, you tell us essentially through the order process.
So that you know and keep those IFTTT networks active to you're connected to your YouTube channel, so that you just have additional syndication points for every YouTube video, right, you're not going to connect your blog to those, so it's not going to hurt anything for your blog. But it will just help your YouTube channel even if it was done incorrectly. Remember publishing YouTube videos to more properties only helps the YouTube videos right? So I wouldn't dismantle it. If it was just YouTube, I'd go ahead and keep using it. And you could actually have those properties built-in. As long as they were branded properly, I would have them built into your drive stack. All right.
Do Subfolders Matter In Drive Stack?
So, Eddie, I'm gonna answer your question. And we're done guys and drive stacks sheets, would you create a subfolder with topic keyword to add more sheets to? Or just dump add sheets in the existing sheets folder? Do subfolders matter? and drive stacks? Or should a themes folder be equal to A sheets folder level? Not sure I 100% understand your question it but if you understand what we talked about theme mirroring.
You want to mirror whatever your silo structure is from your money site into your drive stacks, your folder structure, your folder hierarchy should match exactly what your silo structure matches on your site. Same thing with the pages on your G site. Right. So again, you're going to have a top-level site. So your overall drop branded drive stack folder is going to be your brand name. Okay, then for every silo on your money site, you should have a subfolder that's optimized for that same keyword as your silo as each silo, right? So each silo should have its own subfolder under your main branded entity folder, that is optimized for that. And again, guys, I'm just gonna point this out really quickly. If you go to mgyb.co, the store.
Here we go. By the way, guys, that's the other thing, go to mgyb.co/process. Sign up. It's free. Right here. So again, MGYB.co/process. It's free, you have to opt-in. But this is a process where I talk that I've put a lot of work into developing, it's conceptual, it's high level talking about why what we do works, not the how, but the why. And then there I talked about theme mirroring, and all of that as well. So again, sign up for this, it's free, guys. It's MGYB.co/process. And you'll get the process sheet training that I did with several videos, checklists, and things like that, that will tell you exactly why. Why the things that we do work, okay, but from the store, we go back here. Now, remember, when you order your drive stack?
And asking, I'm trying to answer the question about the folder, the sheets, and the folders. We have a couple of things depending on what you're doing. If you're doing like just silo structure into your G site and drive stack, then you can order RYS Drive expansions for each one of your silos. So each silo should have its own drive expansion, if it's for local, and for example, you wanted to add additional locations like for example, let's say it's a business that has three locations with whatever there's usually a business has a location as its primary location is tied to its homepage. That's typically how things work. And let's say there were two additional locations than for each additional location. You could have what's called a location shield built which is essentially adding additional silos within the drive stacks that are optimized for each location. That makes sense. So depending on what your project is, if it's local, then for every additional location, I would have an SEO location shield, which expands your drive stack your existing drive stack, and G site. Or if it's just silo-based stuff, then you do that by ordering your RYS expansion, which is right here. Okay. And then we will do that for you. And it's, I mean, look, it's very inexpensive. And not only that, I mean, if you want to do it yourself, then again, mirror your thing, your silo structure in your drive stack, your folders, all of that should all be mirrored just like the way you built your money site. But again, $435, we'll go in and build a will clone your primary folder, and then we go in and rework every single one of the files that were created in the original drive stack build to be optimized very specifically for that keyword for that particular or the keywords within that silo. Does that make sense? So in other words, you end up with a whole new set of dry files built with the way that we build them with all the interlinking and everything, but it's completely built for that keyword set for that particular silo. And all the internal links and everything else is linked back up to your top-level properties, which, again, it's all about theme marrying guys. Very, very important.
All right.
Should The Theme Mirroring Happen In The Public Folders Like Sheets You Made With The SEO Shield Order?
Okay, guys, should the theme earring happen in the public folders? Like sheets you made with the SEO showed order? Or should I be making my own theme folder? Sorry for the confusion now, they should all be public. And again, if you create subfolders in your public folder, they're going to be public. Does that make sense? So your overall top level, our y s folder, branded folders should be public. If you create subfolders in that public folder, they're going to be public, which is what you want. Okay. So hopefully that makes sense.
Alright, everybody, thank you for being here, Chris. Thanks for sticking around.
But I appreciate that, man. All right. See you guys. A good one.
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