Why Does Your Drive Stack URL Are Shortened Through The MGYB Shortener?

In episode 345 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=WG56Hrc48tE), one participant asked why does the team's drive stack URL are shortened through the MGYB shortener. The exact question was: You always say the MGYB URL shortener is powerful. Ok, word taken, but can you explain why your drive stack URL's are shortened through the MGYB shortner? Does this provide extra/more juice? Does this buffer / protect the money site more - like an additional step? Why not just link directly to Tier 1 & Tier 2 properties NOT using short URLs. I get why not to link directly to the money site, I just don't get why it would really even matter to use a shortner inside the drive stack files? Any further technical explanation is appreciated. I feel like I'm missing something...Thanks! -E New to Semantic Mastery and MGYB.co? Find out how to shield your site and never worry about algorithm updates again with the free SEO Shield training right here: https://ift.tt/3el9Rwt Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/2rmHAjA If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH