Thursday, September 2, 2021

How Do You Add A Schema For Sub Brands Of The Main Company?

In episode 347 of our weekly Hump Day Hangouts, one participant asked how to add a schema for sub brands of the main company.

The exact question was:

hello there, working with a client who owns one company and then a few smaller websites which are “sub brands of the main company”. I have organization schema in place for the main company but thinking how I should add schema to the sub brand sites. Can I just create organization schema or can I somehow reference the parent brand? Do you have any links to documentation? Looked on schema.org but couldn't find any example

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