Is It Okay To Build New Websites To Target Different Areas?

In the 359th episode of Semantic Mastery's weekly Hump Day Hangouts (https://www.youtube.com/watch?v=16yLjhftZHI), one participant asked The exact question was: 1. Geo sites vs. Geo categories Since everything SEO seems to have shifted to local in the last 10 years it's common to hear ""first rank for the towns and areas around a city, or rank for cities/states before countries/regions"" as i) it's easier; ii) builds geographic context and momentum to take a run at more competitive larger target; iii) builds traffic, engagement and activity that encourages Google to show more love. Guys like Mike Martin blithely say start in one area then grow like a weed. My question is what's generally not addressed, namely on the technical SEO front - is it better to spread like a weed by opening a different website in each Geo (even if it's based on a template or branding with new geo image tags, NAP, swapping in new location into content, etc)? OR, is it better to simply add to an existing ranking website a new geographic silo for each Geo, given that the existing website already has traffic & momentum that might take months for a new website. Have the Wizards tested this out, perhaps side by side projects comparison? Does the geographic size, or population size, of what you would consider ""the Geo"" have a bearing on the decision to go with either new geo silos or new geo websites? Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/2rmHAjA If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH