How To Avoid Diluting Topical Relevance From Keyword Cannibalization Associated With Content & Siloi

In episode 358 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=3U2YI6w1j80), one participant asked how to avoid diluting topical relevance from keyword cannibalization associated with content and siloing. The exact question was: I thought I understood the following then some guy that pronounces from the pulpit of YouTube said the opposite so I’m back at the altar of sooth to ask:For a lead gen site or a directory site I thought best SEO would come from having both pages AND blog posts which demonstrate recency and cause engagement. The opposite view was it’s best to have just pages with ideally skyscraper articles since the bump from having constantly updated content was overcome by not just the time devoted to blogging (which could be better spent on more “do one time last a long time” SEO activities) but also the risk that future blog posts dilute the SEO structure (eg. a blog about heating [kw] invariably might mention HVAC [another kw] that is the focus of another category/silo), or the risk that the blog posts quality tend to decline over time since you’re most focused when setting up the site and getting ranked in the first 60 days, or that once there are a number of blog posts each additional one brings incrementally less increase in topical relevance. Have you tested this? this simply a case of judging what is the best use of our time (blogging, building a new site, more social, etc)? It seems like there are so many levels of SEO analysis one can apply to each blog post that one can go squirrelly writing and rewriting the post so I sort of see where the guy saying pages only was coming from. Maybe there is different way to approach this. From a Marco frame of reference if Home is tier 0, Categories are tier 1 and so is Blog, how can we avoid the Blog from pulling trust and authority away from the category pages into the Blog if the blogs mention the category KW’s, even if those KW’s in each post are linked back to the relevant Category? Won’t the Blog only power up the Home tier and it’s primary KW? It’s hard to see the line between thoughtful SEO and over-thinking this stuff…. My SEO sunglasses make me wonder and ask what actually is the value of a Blog category? If I create a piece of content why wouldn’t I just format it as an article and post it into the most relevant Category? Next you should grab the Battleplan - your "Art of War" Playbook that combines decades of distilled SEO Experience and Repeatable SEO process that get results: https://ift.tt/2rmHAjA If you're an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to https://ift.tt/3bS6SK2 Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND: https://ift.tt/2hBRPfl Join the discussion live each week for FREE (or ask questions ahead of time): https://ift.tt/2jraJoK And, if you want to get notifications of upcoming weekly SEO Q&A webinars "Hump Day Hangouts" sign up here: https://ift.tt/1NZu6N2 Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel: http://www.youtube.com/subscription_center?add_user=semanticmastery More videos about SEO: https://www.youtube.com/watch?v=20AURKe0smg&list=PL1oO3mUVEcfpUc753HsfSJpvv4bicf5_M More videos about Lead Generation: https://www.youtube.com/watch?v=WSW-bwm-Lko&list=PL1oO3mUVEcfrS3wwtHTt6Ls24_8_ZAZJK More videos about SEO Questions Answered on Hump Day: https://www.youtube.com/watch?v=OYv44gXnC68&list=PL1oO3mUVEcfo33kNReI6LwcM3MfgGoVpm Lastly, come join us in the Semantic Mastery Facebook group: https://ift.tt/1KpjAzH