Weekly SEO Q&A – Hump Day Hangouts – Episode 357

Click on the video above to watch Episode 357 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

 

Announcement

Nope, we should be live. Chill on a little bit too much. I was late to Hump Day Hangout. So Hey everybody, welcome. It is Hump Day Hangout. Today is the 15th of September 2021. And this is Episode 356. So we're gonna take a minute and say hello to everybody. I got a couple of announcements, and then we will get into answering your questions. So first things first, Chris, how you doing today, man? Doing good. Excited to be here in quite a long day fiddling around with a couple of things for Paul for life. Like exciting times ahead. And yeah, that's pretty much it. Very nice. All right. I'm excited. I don't even know what he's talking about. So you got me, got me on the edge.

I gotta keep a couple of people in the dark, you know, got a thing for everyone. Cool. Cool.

All right, Marco, how about you How are you doing today?

busy man, always busy. Our schema software is almost ready for the next group of beta testers, man, we got a couple of comments out of plays that we've been trying to fix, but you fixed one and 50 other things pop up. That's how coding goes. And then you go and quash those 15. And another one pops up somewhere, which will break things upstream and downstream. And it's a work in progress. But we have organization, local business services, articles, and then and FAQ schema, all with no referencing. And that's the most difficult part of all anybody can do with a schema app or schema software anywhere, but you fill in the blanks, and it gives you the code period. But then you're going to have different pieces of code for each type. But the whole idea is to be able to reference everything to create one schema and give Google a solid foundation for what it is that you're doing. Whether it's a web page or a website, or you're talking about a person, are you talking about the organization? What part of the organization are you talking about? This is some organization if it's a local business, and you have services, well, what it will, what do we have three services, you bring all of those, and then you reference those in the schema on the page, and back and forth. So it's getting all that together, to make sense. And for people to just go in and fill out. And with a click have it all available, which is exactly what we're doing. And that's exactly what we're giving people. That's gonna be fun. It's gonna be we're trying to have it done today. If we do, we will announce it in all of our groups that it's open, only going to be 100 people is not scarcity is just that we want to see what the servers can handle. And so we'll do it a little bit at a time not because we want people to think that we don't have room or that they can't get in or whatever it is the fucking marketers. Well, I'm not a marketer. I just want the shit to work the way that it's supposed to work.

 

Fair enough. Well, I The same thing happened with the same thing, when not a coding issue, but had tracking what was it not tracking on CSS code show up because I was updating the POFU Live funnel today and ended up with like a page of CSS script showing on the funnel because I was trying to update some things and totally left it up. The good news is we've resolved it. So if you haven't gotten your ticket yet, or you want to see what the conference schedule is, you can go to pofulive.com and check that out. And you won't see the CSS at the bottom of the page anymore. If you do send an email to support at mastery and let me know I screwed it up. But we should be good to go. We got all of that finalized. And looking forward to that it's just a week and a half to go now. And then like Marco was saying it's not scarcity on there, we do have a limited number of seats that we can do with POFU Live. So I encourage you to grab your tickets. It should be fine. But we also want to make sure that we know who we got coming so we can get started hit the ground running on the 25th if you're not going to get a VIP ticket and join it's also on the 24th so hopefully live calm. Be sure to check that out. Bradley, you were busy doing some technical stuff in the background. So to your turn How are you doing today?

I'm good man busy as all hell two pretty excited about stuff going on. Both we live next weekend. That's kind of be really cool. I've got been kind of working on preparing for that for the last few hours and to have that done within the next few days. It's got a lot of stuff cooking. So happy to be here.

Cool. All right, well then let's not belabor it, let's get into it and answer some people's questions.

Do The Links Of The MGYB Backlink Package Slowly Disappear Over Time?

All right. Let me put up a screen don't have a ton of questions yet guys. So if you have any questions you hear live, go ahead and post them. I'm sure we will have time to get to them. The first question is from MJ he says hi SM team. Love the stuff in the info you provide. I have a question about a backlink package ordered last April, which I don't know if that means this year or last year but anyway, I went to the spreadsheet, I purchased tier one, tier two, and GSA links, and randomly checked some of the links. Some are now going to empty blog posts, and some others are going to unrelated blogs in other niches in another niche. My question is, do these links slowly disappear over time? Is this natural just to look for an explanation from my client? Who also went and randomly checked some links and found the same thing? That's a good question. I can't answer that. That's something you'd have to ask of Dedhia or MGYB support? It depends on really, yes, web 2.0 links. And like high volume type links like that are going to overtime, they're going to, you know, a lot of times pages will get, you know, terminated or deleted from the site. And this happens over time. That's why when you're doing bulk links, you have to do them every so often, right? You have to do them in cycles, or in stages because they don't last forever. It's not like getting a one, you know, one well-placed link in an article on a high-traffic blog or something like that, where it should last indefinitely. You know, with the hot with the spam links, let's just call it what it is. That's what it is their spam links. When it comes to spam links, especially high volume spam links, there is a shelf life to them. And that's why we recommend that you continually build in stages, right? So for example, syndication network might be your target URLs for month one, then month two, you might do SEO show targets, right. And then month three, you might do GMB asset targets, right. And in month four, you might go back to doing syndication network targets and or in press releases. And so every few months, you end up building another package of bulk links back to what your original targets or targets are. Because over time, links atrophy, they get just flat out discredited by Google, some of them will be deleted from the sites that they were originally posted on. And sometimes that's the platform that does it not by anybody's direct intervention. Other times the sites that they were originally posted on will be terminated themselves like essentially, they'll get, you know, terminated for spam or whatever. And so all those types of things when you're doing high volume links, they have a shelf life, and you shouldn't expect them to last forever. I don't know what the threshold is. I've not been using spam links that much myself for the last several months because I've been doing a lot more targeted, more focused type of link building. So that's maybe a question Marco can answer more clearly than I just did. But that's also something that Dedia our link builder would have to give a direct answer to so Marco, what do you think?

 

The direct answer is that all links die over time. Even the most well-placed links, could be that the website, how many people had my space in the beginning, and all those great links from my space, or I don't know if you guys did Squidoo. They were fantastic links they would rank, then all of a sudden website was gone. Many links will come and go over time, just because you look for a link and it wasn't there. Does that mean that the link was never there? Nor does it mean that the link is no longer there? It could be that it's a lot of Google's active index happens all the time. So links will slowly disappear over time. This is the natural process look at any software you can do you like doing majestic Braley, go to majestic and look at the link profile and see how many links you can go into the historic index, see how many it has now, see how many new links it finds. See how many links are no longer there. This is the natural process of links, period. We're gonna go a step further. Because there are two different types of spam links that we're talking about. We're talking about web 2.0 and GSA, in your case, you use both web 2.0s because of the blogroll, because the way it works, will move over time. So they will also disappear over time. GSA is literally a kitchen sink, except with better filters. And it's only meant to power up the next tier, you should never use those. And by the way, you did it correctly, you should never use those directly to wherever it is that you're going to whatever the destination is, there should always be a filter in this case is web two dot O, which is fine. But this is why we always recommend a regular link-building schedule. Yeah, it's for this very reason. Not only is barely absolutely right in that Google will discount some of the links it will never find other links others it will find them they will fall off the index. This is the natural process not only with web 2.0 but also with GSA kitchen sink spam. And even with natural web place links Websites come and go, think of the millions upon millions of websites there are all over the web website that there used to be that is no longer their websites, they get 301. Things just get lost in the process. If you do it correctly if you have your tier one branded, and placing the SEO shield that you're building into those, you should do that on a regular schedule, you should cycle through those so that you're constantly building up your PageRank and your ranking score. As a matter of fact, in the heavy hitter club, we show you how to how to create exponential power from those links, there is a way so that your link building has the maximum effect so that we show you how your link building should be done. So that you can produce maximum power and maximum indexing, there are many different things that you can do. But at the end of the day, the web has a natural lifespan, that's called not the web itself. But things that are produced into a PDF, you name it, I mean, I have stuff that sometimes I click on, and it no longer goes anywhere. Because the thing is no longer there, it may have moved, there are so many different things. So this is the order it. When does he say April of this year, I'm thinking he says last April. So that was literally five months ago, you should have been doing link building in between then and now to continue the power flowing into it. Unless the art, the natural art people naturally building links to the website, people naturally coming to your website and taking action activity, relevance, trust and authority took over so that you no longer need link building as much, you still will to power it up. As you'll see things will drop, you'll see that certain keyword sets will begin to drop. And so you need to power those up. And you need to know how, with schema with content with everything that we show you how to do expanding your drive second, Gsite. And LinkedIn, it's part of the process. And we tell you to make sure you keep doing maintenance on that because you need to do it and keep you need to keep powering it up until the natural process takes over and can keep it boosted. Overtime. This is when you slow down your link building. But you should never completely stop.

Agreed. And part of that is because you can imagine if you do a big link blast even to your tier one assets like obviously not to your money site, we don't ever recommend doing that, especially with those kinds of links. But if you do a big link last month one, and then you don't do anything for five months. And I'm not saying you didn't, you know, you're asking about links that you built five months ago or whatever, in April. But what I'm saying is just for everybody's benefit, if you were to build a big link blast to something, and you just did it once. That is very unnatural, right? If you build links one month, and then next month, you build links to some other target URLs. And then the following month, you build more links to your original set of target URLs, that's much more natural because it's not just about the, you know, the timeframe of the link building itself because as Marco said, a lot of especially spam links, they take forever to get found by Google sometimes. And sometimes some of the some of them a percentage of them never get found or never get indexed. So when you do a big link blast, especially a tiered link blast like that, it's going to take weeks and weeks before everything gets found or crawled or in a lot of times it won't get indexed, but they'll still get found and crawled. And those types of things as natural. So it's, that's why it's better to do bulk links like that in stages because it takes time, there's a time lag between when the link building campaign is completed. And when all of the links have been found and crawled, or all the links that are going to be found and crawled have been if that makes sense. So it's good to do as I said, stages like month one, batch one, month two, batch two months, month three, batch three, then month four, go back to batch one, again, if that makes sense. And it's just kind of a status cycle a cycle through of link building so that you're continually building to the assets that you want to power up. And you do it kind of in stages. And that way it looks a hell of a lot more natural that way. And you start to accrue more power that way too than just doing like a, you know, a one and done type deal. And again, I don't know that that's what you did. I'm just saying that for everyone's benefit. Yes.

What Are Your Thoughts On Parked Domains For Monetizing Domains With Some Amounts Of Traffic?

Okay, next question. Um, Rupert says, what are your thoughts on parked domains for monetizing domains with some amounts of traffic? Is this viable? Is there something better that can be done? Like I don't how do you make money from a parked domain? I yeah, I don't know. I don't know how you do that, to be honest. So I'm not sure what if you know of a strategy to make money from Park domains, if you've got domains that have traffic or had traffic, and you purchase them because they were dropped or whatever, I would recommend putting up, you know, some sort of affiliate offer or an opt-in or even AdSense for God's sakes. But I think AdSense restrictions, I don't do any AdSense stuff. But I believe, from what I hear that you have to have a certain level of traffic. But now to get accepted or something like that, is that true Marco, not only to get accepted but to get the website where you're going to run ads accepted, it hasn't had to have a certain amount of of your own content. It can't just be reproduced content. There's a lot of restrictions that AdSense added to the back in the day when you could just do you could do just about anything back then.

Adam, do you want to add to that?

Yeah, I just think this is interesting, in my mind, and I'll preface this with like, I don't have experience with this. So this is not real-world stuff. But I'm just kind of extrapolating on what he's asking and saying, you know, yeah, if it's a parked domain, I guess, like, if you've got literally nothing else going on with it, and there's some traffic coming through it, then yeah, you could do it right, when you go to an expired domain, and you see the GoDaddy, you know, Park page with their links, or whoever else is, is running it. But I kind of and that's truly passive traffic. And I'm kind of thinking of this in the terms of income, but my guess is your time and effort over time would be better spent as Bradley says, you know, putting up something, just put up a landing page, you know, putting up some sort of informational content around it, you know, not building out maybe a whole site, but investing that time and making it into more of an asset instead of just like, redirecting it or just having a bear link there on kind of an empty page.

Yeah. Because again, I've never parked the domain, not intentionally. So I, I don't know, maybe they pay you some sort of ad revenue or something? I don't know. Because usually when you land on a parked domain, it doesn't have ads. It's just a parking page. So like, where does the revenue come from? I'm not sure. Maybe, I don't know. I just I'm unfamiliar with that.

There's a parking page, and they run ads on them because you will have links. But you're you don't get part of that I've never seen but you participate in any ad that goes to the domain name read register. Yeah, that's

what I thought that's what so I don't know. I've had throughout the time that I've been on with 1000s of domains, and I've never made a penny from a parked domain. So I don't even know how this works. I can't answer this question. Because I don't know how it works. Yeah.

 

Yeah, I mean, either, I think there's, you know, like I said, way better ways, if you've got domains that have traffic, like utilize that traffic in a wiser way, which would be, you know, especially if they're relevant to whatever industries you're working in, or projects that you're working on, you know, put up a little bit of content and use them, as you know, like referral traffic points to your money sites, or use them as discovery sites like in other words, put some cotton-like one, one example is you could use like magic page plugin or some sort of type of plugin like that, that will help you to build mass pages that you could throw up some content on, note out some pages on it, and I like to connect them to search console. And then use the Search Console search query report to determine which queries are bringing or showing, you know, giving pages on those site impressions for and you can even sort by average map rank, or excuse me, average rank, and you can figure out which pages are potentially ranking or close to ranking. And then you could go out and set up more traditional pages or websites on those particular, you know, keep those search queries more for those search queries if that makes sense. So again, like those are all things that you can do with sites that with domains that have traffic that you picked up, however, you pick them up, instead of just marking them I would use them for, you know, traffic redirection, which is another thing you could do is 301 them to 301, redirect them to a relevant page that you own that's already been built out. So at least that traffic is being redirected to somewhere where there's a call to action, a conversion mechanism, so to speak, and again, a lot an opt-in an affiliate offer. If it's for local stuff, it could be redirected to, you know, target yours to a GMB map URL, which would be traffic signals. You know, there's all kinds of stuff that you can do with it. That I think would be better than parking it. So good question though.

What Are Your Thoughts On AI-Powered Autoblogging?

Randy's up next. He says, Hey, SM, what are your thoughts on auto-blogging? Is this a viable strategy to generate traffic and help with ranking primary money sites specifically AI-powered auto blogs that paraphrase different content using AI and then combine different content together like videos? Last I looked at it people were saying these blogs were penalized for duplicate content and wouldn't rank. Also, are there any potential copyright issues with this approach? Well, if you're I, I'm not an attorney, but as far as the copyright issue stuff if you're rephrasing it's just like using spinners You know, as long as it's over a certain there, it's under a certain threshold of duplicate, then there wouldn't be any issues with that for I mean exam example, there's Copyscape, and some other different services out there that will show you. And I believe as long as it's under, I think it's like 35% or something like that, it should be fine. But again, I'm not an attorney, and I don't do much of that. So I can't really answer that question definitively. can auto blogs work? Yes, they can, especially if they're built correctly. Damon Nelson has RSS master technology that builds some beautiful auto blogs, I mean, stuff that you would never know in a million years or auto blogs. I mean, it's just amazing. So you know, if they're done well, they can be a viable strategy for sure. They can be a good strategy to build like, essentially a private blog network sites just for SEO purposes. In other words, for backlinks. If they're done well, they can be used for that. They can also be used if because if they're done well, they can start to generate their own traffic, which makes them that much more powerful, right? Even more powerful is if you've got a site with real genuine traffic, as opposed to just using it for SEO purposes. You know, for backlinks and stuff. What I'm saying is, if you do it correctly, you can turn the auto blogs into assets that can be used for directing traffic, for backlinks for running ads on so like creating your own ad network of auto blogging sites. I think that's what Damon's trying to do with his RSS masher sites. And his group is right now creating its own ad network. So, you know, there's a lot of stuff that you can do without bugs if they're done, right. That's the whole point like you can do some real shitty auto blogs that probably wouldn't do anything may even cause some harm if you're using them to link to other stuff. But if you do it right, then they should, you know, they absolutely can be beneficial. So I don't know if that answers your question. But you got an opinion on that. Marco?

 

Yeah, well, that is that opinion, we were showing it as a case study in the heavy hitter club. Where n mass page build with an auto blog, is I'm looking at the analytics right now it's getting 600 users per day average. sessions are at a five 5.4k for the week. 35% 35% bounce rate, auto blog, mass page building, and the session duration is 15 minutes. That's how long a person so you're talking 600 users a day spending on average 15 minutes per person on the website. So does this work? Fuck yeah. Who likes when they say people say that they won't rank or that you get penalized, like, Who are these idiots? Because I can't call it anything. But all you have to do is test it, test it and see how well it works. How well auto blogging works how well mashing works, how well so-called duplicate content works. Not that entity tune content doesn't work that much better. It does it works fantastically well, it works phenomenally well, much better than taking the same content and just publishing it over and over and over again when you add your own. When you tune for the entity, you get much better results. But how much better can you get than 600 people on average per day, spending 15 minutes each on average, on your website and taking action. Think about that. A person spends 15 minutes on your website. They're really interacting with the content that you're giving. And they're going to take action. If you're running AdSense, you're going to make more money from the ads that are being served to these people. They will take action. This is Autoblog. And there are all kinds of tools you got you said Damon Nelson, Lisa Allen, what's his name, Jeremy is trying to come up with an RSS masher. There are plugins that will do it. Now. Here's the problem. And we saw that recently with someone and I'm not going to mention the name where the person published content that belonged to a newspaper. And the newspaper filed a claim for a takedown the other person refused to take it down and then got sued. So it can happen. But how you avoid this by fucking complying becoming one you please take this down. It's ours. Take it the fuck down. But the hell is your problem? They are giving you a warning. If you don't take it down. We're going to see you know, you're going to thumb your nose. You might flip them off as they know, I'm going to use this because I feel like it won't do that. So you don't want to get yourself into legal problems like that. But does it work? It works phenomenally well. There's no such thing as a duplicate. content, there's absolutely no such thing as your original copy of the master copy. And then there are copies of the master proper attribution. And you're fine if you're using it already. If you're using a copy of the original. It's the foundation of IFTTT giving proper credit where credit is due. How long have we been doing that? It seems like it's almost a decade that we're going on in IFTTT and publishing our own content and having it work copyrighted copyright issues, yes, but they will file a claim and tell you to take it down. So take it down. But you can get really good results. But we're doing that in the heavy hitter. But we're showing it, as a matter of fact, mass page building is coming up. That's the next set of webinars, we're going to show you exactly how it was done.

And remember that you can also, you know, there's the DMCA, there are thresholds for like what would constitute copyright infringement. You know, if you're summarizing other people's content, or just producing a like republishing essentially a snippet, like you know, a couple of sentences or a paragraph or something like that, and then you cite the source. When you can do that you can set up auto blogs and stuff to where they're all nofollow External links are nofollow to specific links. And that that's a way to, you know, cite the source. And again, you can still republish like snippets that you've extracted from the over, you know, the whole document or the whole page that you're or content that you're syndicating. And then that's, that's typical will suffice as long as you're citing the source. So it's not like if you're republishing the full text of somebody's content, and you're not citing the source, especially, then that's when you can get into trouble. And even if you are citing the source, you don't want to republish entire texts of other people's content. I mean, it's not that you can't do it, because you can, and you can likely get away with it. But sometimes you will receive DMC violation or DMCA violation notices right, or somebody will request to take downtime for you to remove it from the site. I had that happen years ago when I was doing a lot of two-tier networks or multi-tiered syndication networks. I talked about using other people's RSS feeds or RSS feeds from related content sources to trigger out the second-tier networks so that you're not leaving a footprint. And so I would, you know, occasionally I would get an email from a blog out there that blog owner that would state like, Hey, you know, take this down, even though we would have a send, because of the IFTTT applets, we would have a link back a citation link back to the original source. But we were republishing full content. Right. And so, you know, again, I got away from doing that anyway. But if you were to just do like the art and remember, you can select, you know, and this is up to the web, whoever's managing the website, you can select RSS, full post or full text or summary. So I've been potentially intentionally going look for RSS feeds that would only produce summaries in the RSS feed as opposed to the full text. So that was kind of a way to mitigate any potential copyright infringement. Right. And so there are ways around that kind of stuff. But as Marco said, you know, using auto blogs, especially if you got rephrases or paraphrases, or you're using spinners, and remember, that's originally why spinners were generated to I don't recommend using spinners. But that, you know, there they still do have their place, I suppose. But there are better tools out there like AI-assisted rephrasing tools or paraphrasing tools that can take original content and rephrase it in such a way that it becomes unique. And then you don't even have to cite it anyway. So I mean, ethically, you probably should, but you know, up to you. It's up to you to decide what you want to do with that. And by the way, well, I saw that Thank you. I was taking a look at that page, I guess see two does give you some sort of advertising revenue for parking domains. Oh, which is interesting.

 

I just hate when not when I see this. And I just looked at it again. And it just pisses me off. People are saying that blog that these blogs are penalized for duplicate content and won't rank I can show you rankings. Number one after number one after number one after number one with duplicate content so-called duplicate content that won't rank holy crap. Who are these people and what are they doing?

How Can We Confirm That The Drive Stacks Aren't Affected With Google Security Update?

They're regurgitating shit that they read on Search Engine Journal or whatever that they heard. I heard somebody say that they heard that somebody said, Oh, my Charisse with the security updates coming to Google Drive how this question won't go away. And Mike went on and it won't pick it on you. We've had this question a million times, and that's fine. And I'm sure we're gonna get it a million more times, so it's fine. But with the security updates coming to Google Drive, how can we confirm our drive stacks aren't affected? logged in a few and no message popped up? pops up indicating settings were changed. Yeah, you know, we don't control Google. So we just got to wait until you see the message. And again, I've had mixed interpretations of what the actual message means anyways. So I don't necessarily know that it's going to cause any issues at all. I think it has to do with more or less who, who you share the document with? So in other words, and again, I've had kind of my own issues with interpreting what the security messages what the security action actually is. And so I thought, when I read it one time, I thought, okay, yeah, this could potentially affect drive stacks, but then I read it again. And I was like, okay, no, this is only going to affect files that have been shared with other people for editing purposes. And you have to go reauthorize those to be shared with the same people, or else they're going to have to request sharing again, the next after the change goes into effect. The next time, if you didn't, if you didn't specify what you want Google to do with that file, then the next time after the changes go into effect, the next time that somebody you shared it with goes to edit or access the file, they will need to request access. Again, I don't think it will affect and again, I may be wrong about this, but I don't think it will affect files that were previously marked as public. Because that usually marked as the public doesn't allow people to edit them anyways, it just allows them to view them, if that makes sense. So I don't think it's more of a sharing security update. But I could be wrong about that. Marco, do you have any additional information on that?

No, I have nothing. I have nothing since the original email went out. And I went into one of my drive stacks. And I looked at what was happening. And it was a simple up out of the security setting out of the private privacy setting you up the file out. And it was that simple. I haven't seen it since. So I don't know what Google is doing. And since I'm not on the inside in Google, I cannot tell you other than as soon as we know, we will let you know.

Yeah. Yeah. And I'm again, I'm not really all that concerned about it. Because the like I said, the first time I read it, I thought I was like, Okay, yeah, this could be an issue. But then I've seen it a couple of other times this summer, I got so many damn accounts, I don't know which ones I've seen it and which ones I don't. But I dug into it a little bit further. And I think that it's just going to affect who has editing access, you have to opt-out of it resetting, or the next. And if you don't, then the next time after the change goes into effect, whatever it is, then the next time somebody goes to edit that you had previously shared it with, they will have to request editing access. Again, I don't think it affects the ability to view shared URLs or public URLs, it's I and again, I could be wrong about that. But that's the way that I interpreted it the last time I read it. And so I'm gonna go with that until I see otherwise. And like I said, Guys, when we figure it out, we have a more definitive answer, we will certainly announce it publicly in as many places as we can. Okay, yep.

All right, we're gonna run out of time, or run out of questions here, guys, if you got any questions, go ahead and post them we're gonna get to Nick. And then after that, we're going to wrap it up if you don't have any other questions.

Are There Any Harms Of Receiving NoFollow Links With UTMs Attached To The URLs From Spammy Site?

So Nick says if you receive nofollow links with UTM attached to the URLs from spammy sites, is there any harm? I don't know how the UTM is would have would change anything at all. So I mean, they are linking with branded anchor text to the home. They are linking with branded anchor text to the homepage of a project. They send some traffic but not sure if they could be problematic for search engines. Not sure, Nick, I know that there are I've been doing a ton of backlink analysis for stuff lately, the last couple of months actually. And by the way, that kind of goes back to what Marco was mentioning earlier. Yes, I like to use majestic. And by the way, majestic doesn't pick up or they automatically just filter out a lot of really low-quality links, where you won't even see them in a backlink profile. Just so you know, that's just kind of a reference back to an earlier question. But as far as what you're asking? Yes, sometimes there are. We had a question similar to this a few weeks ago, you'll notice a lot especially in it's probably across the board in all local businesses, but I really just focus in on Tree Service and home service type contractors. And I see this all the time, like those coupon sites that will link to then their automated sites, you can tell they are their scraper sites, they just go out and scrape stuff and they link back to sites and there'll be these like real shitty nofollow links with some generic anchor text or whatever. And it and you see the same shitty coupon sites, linking back to many, many different websites like in other words, again, I'm always analyzing like Tree Service contractor sites and I see the same damn sites linking back to multiple Tree Service contractors across different cities and everything else. And so, you know, I just don't care if it those types of sites, because they're so common and so many other websites have them in their backlink profile. It's not an issue, I don't worry about it. The only time that I really start to worry about it is if I see something like it again, occasionally, I will see some that are just so spammy, that I don't want them in my backlink profile. And I know Mark has a different opinion on this, which is fine.

But I will extract those domains or those URLs, which by the way, you can find even if backlink analysis tools like majestic, that filter out low-quality links, don't show them to you. If your sites are attached to the search console, you can go in and extract your external backlink report, right your external link report. And it won't give you the actual URL, but it'll give you the domains. So those are great. If you find these types of sites, if you're concerned about them, again, like the coupon sites, they're so common in and local businesses' backlink profiles that I just don't worry about those. But there are some like directory style sites that are set up by I SEOs, I don't know what the purpose of them was for because there weren't even ads on them. But in particular, I've had a couple of sites that have been hit with dozens of these exact duplicate just different domain sites that are just nothing but a list like a page after page after page of just URLs with URL anchors, to their target, you know, whatever URL and it's just to the root domain. And so it's really, really spammy. And like I'm talking about, like, there'll be 10,000 links on a page, and there will be hundreds of pages. And that's all that's on the page, nothing else. So for those they come up with showing is extremely toxic and sem rush, although sem rush is really, really trigger happy with determining what's toxic and what's not. And so I will go into the Search Console and extract the external link report and then just find those domains in there. And then I will just submit them to the disavow file, excuse me, Google's disavow tool, as a domain, disavow like to disavow the entire domain for those spammy sites. Again, you don't have to do that unless you can identify that it is causing you a problem. Or if you want to take preventive measures as I have in the past, I wouldn't recommend it doing it for like I said, some of those really, really, really common ones. But if you find stuff that's incredibly spammy, I do it as a preventative measure. I know Marco doesn't, but again, to each their own. So that's my recommendation, what do you say?

 

I haven't got to disavow a link since. I've never disavowed a link, as a matter of fact, ever. And when the distance graph, the ranking score patent, which introduced the distance graph when it first came out, and then when that's 2015. And then when it was updated, I think it was 2018, where PageRank was incorporated into the ranking score pattern. And the distance graph was still applied. If you read those two patents, it's not necessary to disavow any link, because Google will naturally this will put that in air quotes disavow that it won't count, there has to be relevance, activity, relevance, trust, and authority. And the most important part of that link is relevance, and trust, and authority, and of course, the link that comes through it. Now, in this specific instance, it applies even more because the UTM czar attached by whoever's giving you the link to see what activity is on that's what UTM is for. That's what it measures, whatever happens to that link at the destination, and what constitutes a spammy site. And they're being kind enough to brand it. It's branded anchors. Not only are they kind enough to brand it for you, but they're nofollowing it. So what harms can come from a branded nofollow link? I might be concerned if it were follow links, but they're branded, what harm can come from it either. It doesn't matter doesn't make any difference, or you're only going to benefit. And I'm in the toughest niche as you can imagine, in the most popular cities in the US. I'm in other countries around the world. I mean, I'm in Chicago. I am in San Francisco, I'm in Los Angeles, ranking in some of the toughest niches that you can imagine. And I have yet to disavow a link Why? If you understand the distance graph, it's not necessary. You don't have to, you can only benefit as a matter of fact, if you set up your SEO shield, the way that use also you do your link building through your SEO shield, it's all going to fall into this level. Again, air quotes, natural, natural link patterns and link building patterns and how your website is getting links From throughout the web, and some of these links, being in there with UTM, that we're they're tracking whatever's coming in. And they're branded. And they nofollow. I mean, it's irrelevant. I don't, I wouldn't even waste my time worrying about it.

Yeah, I've got the screen pause because I was trying to find it. Here we go. I mean, like, here's just an example. This one's funny, actually, I'm going to unpause the screen here as soon as I can get Zoom to cooperate. Alright, so here's a list of domains that I had to disavow or that I chose to disavow because they were linking to one of my projects. And they're all exact duplicates of each other, perhaps different colors, but they're the exact same types of sites. And you can see that this is what they do. And in this case, for whatever reason, there's an actual list of keywords here. And they're all linking that to great dumps to which I'm not, I'm afraid, I'm not even going to click on that. Because it doesn't sound like something I want to click on great dumps to. But like, in this case, you can see that this is just a list of keywords, and look at this page, guys. I mean, I don't know, let me scroll over a little bit. Well, this page isn't super long. But those are all keywords all linked to the exact same domain. And in fact, if I turn on, look there, follow links, I just turned that on to highlight nofollow, those are all followed links that are linking back to the exact same, and again, I'm not going to click on it because I don't know what it's going to open up to. But that's what these shitty sites are doing. I know Marco, like I said, Marco doesn't disavow and all that. And I get that that's fine. I've done it as a precautionary measure just because these are just total junk sites. And I got these many domains were hooked up to just one of my sites. Right. So there were literally hundreds of backlinks coming from the sites with that I didn't you know, I didn't want to place there. So I just went disavow them. So anyway, it's interesting, because you can see they got all these different like categories and shit on here and take a look at this one. See, this is it's just weird. I just don't understand what the point of all this shit is. Honestly. I just don't I just don't know why people would build these types of sites. There are not even ads on these sites. Like I don't know what the point of these is for.

So anyway, oh, I would just say thank you move on. Yeah, you probably blast it. Does he how much benefit I can get from it? Yeah,

I guess that's something I could do. I did it out. Like I said as a precautionary measure. Well, look, guys, we've got about 18 minutes ago. There are no additional questions. I say wrap it up and get back to work. What do you say? Sounds good to me. Alright, everybody, thanks for being here with us.

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