In episode 349 of our weekly Hump Day Hangouts, one participant asked how to hype up impressions reported in Google Search Console to an SEO client.
The exact question was:
Hey guys good to be back on HDHO again. I presented a monthly update to a client last week, and everything was pretty routine. Satisfaction was had by all. (MGYB shoutout) Anyway, regarding Search Console reports, this client was pretty impressed by the IMPRESSIONS, of all things. Maybe he was easily amazed, but I kinda went along with it. However I did think to ask: is there any situation where you would hype up impressions? I never talk about them at all
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